Thinkific vs Kajabi
LMS & E-Learning pricing comparison · 2026
Thinkific pricing ranges from $99–$499/month, while Kajabi ranges from $89–$499/month. Kajabi is typically 28% more affordable, though your actual cost depends on tier and team size.
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Thinkific and Kajabi both operate in the lms & e-learning category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Thinkific | Kajabi |
|---|---|---|
| Start | $99 /month | $89 /month |
| Grow | $199 /month | $179 /month |
| Expand | $499 /month | $249 /month |
| Plus | Custom | $499 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Thinkific
7 scenariosStart plan at $74/month (annual) with TCommerce for 0% fees + Stripe processing (~$74/mo) + external email tool ($13/mo) = ~$161/month total. Revenue: ~$2,450/mo.
First-Time Course Creator
Start plan at $74/month (annual) with 0% transaction fees + Stripe processing (~$150/mo) + email marketing ($29/mo) = ~$253/month total. Includes live lessons and memberships.
Creator with Live Workshops
Grow plan at $149/month (annual) with branding removal, API access, bulk tools + Stripe processing (~$300/mo) + email ($50/mo) = ~$499/month total.
Education Business with White-Label
Kajabi
4 scenariosKickstarter plan at $71/month (annual) with built-in email marketing and 1 product. Kajabi Payments processing (~$58/mo on $2,000 revenue) = ~$129/month total. No need for separate email or funnel tools.
Solo Creator Just Starting Out
Basic plan at $143/month (annual) with built-in email marketing, funnels, and affiliate program + Kajabi Payments (~$240/mo) = ~$383/month. Compare: Teachable ($69) + Mailchimp ($40) + funnel tool ($97) = $206/mo but with less integration.
Course Creator with Email Marketing
Growth plan at $199/month (annual) with 10 admin users, 25,000 contact limit, advanced automations + Kajabi Payments (~$870/mo) = ~$1,069/month total. All-in-one eliminates 3-4 separate tool subscriptions.
Education Business Scaling to Team
Market Intelligence
Thinkific
- Median annual cost
- $35,958
- Based on
- 20 deals
Kajabi
- Median annual cost
- $1,164
- Based on
- 155 deals
Contract Terms
| Term | Thinkific | Kajabi |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must cancel before trial period ends to avoid charges |
| Minimum commitment | — | None specified, monthly or annual options available |
| Price escalation | — | No published schedule for price increases |
| Can downgrade | — | Yes |