Thinkific vs Kajabi Pricing (2026)
Compare / Thinkific vs Kajabi
Shortlist
Team size
25 seats

Thinkific vs Kajabi

LMS & E-Learning pricing comparison · 2026

Thinkific pricing ranges from $49–$199/month, while Kajabi ranges from $143–$499/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Thinkific pricing
Free plan limits → Discount programs →
Visit Kajabi pricing
Free plan limits → Discount programs →
Compare
2 products · LMS & E-Learning
Side-by-side · live
Thinkific
Thinkific pricing starts at $49/month (Basic), $99/month (Start), and $199/month (Grow) on
verified 8w ago
$1.2K $36K
View pricing →
Kajabi
Kajabi is a premium all-in-one platform for knowledge entrepreneurs, combining online cour
verified 5w ago
$1.2K $36K
View pricing →
Verdict · Vendr median · year 1
Kajabi saves $35K vs Thinkific · 25 seats
Cheapest $1.2K
Spread 97%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Start
$30K/yr
year 1 license · $99/seat
Growth
$75K/yr
year 1 license · $249/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$36K/yr
Vendr · n=20
↓ Lowest median
Median annual
$1.2K/yr
Vendr · n=155
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 22 sourced facts
15 hidden-cost · 4 contract · Vendr median · 2 review platforms
Last verified 1mo ago
Confidence Medium confidence
Sources 5 sourced facts
1 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified 1mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Auto-Renewal Charges After Trial or Cancellation
    $99-$1,200
    4 sources
  • Thinkific Payments KYC Rejection Risk
    $500-$5,000
    4 sources
  • Transaction Fees on Free Plan
    10% of course revenue
    1 source
  • Community Features Sold as Paid Add-On
    10-25% of license costs
    1 source
  • Feature Lock-Up Requiring Repeated Plan Upgrades
    20-100% of license costs
    2 sources
1 documented
  • Third-Party Integration Costs
    10-30% of license costs
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Thinkific
Kajabi
Auto-renewal
Yes
Yes
Cancellation
Not clearly disclosed; users report the UI shows 'no active subscription' after attempted cancellation while billing continues
Must cancel before trial period ends to avoid charges
Commitment
✓ Monthly or annual
✓ None specified, monthly or annual options available
Price escalation
Users report plan prices have increased over time as new features are added to the platform
No published schedule for price increases
Can downgrade
—
✓ Yes
Based on 6 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
7.9out of 5 (10)
Trustpilot
1.2out of 5 (20)
Best for
Hobbyists and first-time creators wanting a low-cost entry point
Watch out
Customer support is unresponsive or effectively non-existent
Trustpilot
3.8out of 5 (25)
Best for
Creators whose business is working and need core tools to reach more people
Watch out
AI customer support provides unhelpful automated responses
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Thinkific pricing
Free plan limits → Discount programs →
Visit Kajabi pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
LMS & E-Learning

Thinkific

$49–$199
/month
4 plans
Full pricing breakdown →
VS
LMS & E-Learning

Kajabi

$143–$499
/month
3 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Thinkific uses pricing while Kajabi uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Thinkific

$49–$199 / month
See full Thinkific pricing →
vs
Per-seat subscription

Kajabi

$143–$499 / month
See full Kajabi pricing →

Thinkific and Kajabi both operate in the lms & e-learning category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Thinkific Kajabi
Basic $49 /month $179 /month
Start $99 /month $249 /month
Grow $199 /month $499 /month
Plus Custom —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Thinkific

5 scenarios
$0/month
Solo Creator — Free Plan with Paid Course Sales
+ $1 + 10% per paid sale
$49/month ($588/year at monthly billing)
Growing Creator — Basic Plan
$99/month ($1,188/year at monthly billing)
Established Course Business — Start Plan
See all 5 scenarios →

Kajabi

4 scenarios
Basic plan at $143/month (annual) with built-in tools and 5 products. Kajabi Payments processing is 2.9% + $0.30 per transaction. No need for separate email or funnel tools.
Solo Creator Just Starting Out
Basic plan at $143/month (annual) with built-in email marketing, funnels, and affiliate program + Kajabi Payments (~$240/mo) = ~$383/month. Compare: Teachable ($69) + Mailchimp ($40) + funnel tool ($97) = $206/mo but with less integration.
Course Creator with Email Marketing
Growth plan at $199/month (annual) with 10 admin users, 25,000 contact limit, advanced automations + Kajabi Payments (~$870/mo) = ~$1,069/month total. All-in-one eliminates 3-4 separate tool subscriptions.
Education Business Scaling to Team
See all 4 scenarios →

Market Intelligence

Thinkific

Median annual cost
$35,958
Based on
20 deals

Kajabi

Median annual cost
$1,164
Based on
155 deals

What Users Say

Thinkific

Trustpilot
1.2out of 5 (20)
TrustRadius
7.9out of 10 (10)
Top complaints
  • Customer support is unresponsive or effectively non-existent
  • Unexpected charges after trial cancellation or subscription cancellation
  • Thinkific Payments funds withheld after KYC or approval denied post-launch

Kajabi

Trustpilot
3.8out of 5 (25)
Top complaints
  • AI customer support provides unhelpful automated responses
  • Trial period auto-renewal catches users by surprise
  • Customer service can be unresponsive or rude

Contract Terms

Term Thinkific Kajabi
Auto-renewal Yes Yes
Cancellation Not clearly disclosed; users report the UI shows 'no active subscription' after attempted cancellation while billing continues Must cancel before trial period ends to avoid charges
Minimum commitment Monthly or annual None specified, monthly or annual options available
Price escalation Users report plan prices have increased over time as new features are added to the platform No published schedule for price increases
Can downgrade — Yes

Continue researching

Thinkific

Kajabi

Related Comparisons