Quick Answer
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Apptivo CRM costs $15 to $50 per user/mo as of June 2026, with 4 plans available. Plans: Lite at $20/user/mo, Premium at $30/user/mo, and Ultimate at $50/user/mo. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Apptivo CRM offers 4 pricing tiers: Lite, Premium, Ultimate, Enterprise. Paid plans include Lite at $20/user/mo, Premium at $30/user/mo, Ultimate at $50/user/mo.

Apptivo CRM true cost runs 70% above the listed $15-$50/user/mo price as of June 2026. For a 25-person team, expect ~$15,300 in year-one costs vs the $9,000 base license. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

Example: True Cost for 25 Users

License (25 × $30 × 12) $9,000/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$1,800/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Estimated Year 1 Total ~$15,300
That's roughly 1.7× the advertised license price.