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GrowthCustomProCustomEnterpriseCustom
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All VWO Plans & Pricing

Prices unverified — last checked Oct 20, 2026

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Growth

  • Visual (WYSIWYG) & code editor
  • Unlimited experiments, variations & metrics
  • Basic targeting, triggers & reporting
  • Multi-arm bandit & rollout campaigns
  • QA assistant
  • SPA support
  • Basic support

Pro

  • Everything in Growth
  • Advanced targeting, triggers & reporting
  • Multivariate testing
  • Cross-domain testing
  • Guardrail metrics
  • SRM detection
  • Advanced support

Enterprise

  • Everything in Pro
  • Self hosting
  • Approval workflow
  • Mutually exclusive groups
  • SSO
  • API access
  • 24x7 support
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Estimate

VWO doesn't publish prices — plans are quote-based. The median contract is $16,660/year based on 93 buyer-reported purchases (Vendr).

Start VWO Free Trial — 30 Days

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

VWO offers 3 pricing tiers: Growth, Pro, Enterprise. The Pro plan is businesses scaling experimentation.

Compared to other a/b testing software, VWO is positioned at the budget-friendly price point.

  • Median contract: $16,660/yr from 93 purchases Precise
  • Average negotiated discount: 20%
  • 5 documented hidden costs beyond list price
  • Contracts auto-renew
Last verified:

How much does VWO cost?

VWO uses custom pricing across 3 plans. Contact VWO directly for a personalized quote. Plans include Growth (custom pricing), Pro (custom pricing), Enterprise (custom pricing).

VWO Pricing Overview

VWO doesn't publish prices — plans are quote-based. The Growth plan requires contacting sales for a custom quote and is designed for small teams getting started with experimentation. The Pro plan requires contacting sales for a custom quote and is designed for businesses scaling experimentation. The Enterprise plan requires contacting sales for a custom quote and is designed for large teams, agencies and enterprises.

VWO contracts auto-renew, with a 1 year minimum commitment.

The median VWO customer pays $16,660/year based on 93 buyer-reported purchases (Vendr), with an average 20% discount available through negotiation.

There are at least 5 documented hidden costs beyond VWO's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 20, 2026.

Start VWO Free Trial — 30 Days

VWO is now sold as part of the Wingify platform (VWO and AB Tasty have merged). As of October 2026 Wingify publishes no prices and no free plan: Growth, Pro and Enterprise are all quote-only, priced on monthly active users (behavior analytics on monthly tracked users) and the products you bundle. A 30-day free trial with no credit card is available.

How VWO Pricing Compares

Compare VWO pricing against top alternatives in A/B Testing.

AB Tasty $30000-$150000/user/mo Compare → Convert $299-$599/user/mo Compare → Kameleoon $0-$495/user/mo Compare →

Compare VWO vs Alternatives

Before committing to VWO, compare pricing with these 3 alternatives in the same category.

VSAB Tasty
From $30000/user/mo

Growing teams starting with experimentation

Full comparison
VSConvert
From $299/user/mo

Teams needing flexibility

Full comparison
VSKameleoon
Free

Teams evaluating the platform

Full comparison

All VWO alternatives & migration guides

What Companies Actually Pay for VWO

The median VWO buyer pays $16,660/year based on 93 buyer-reported purchases (Vendr), with an average 20% savings through negotiation.

What companies actually pay $16,660/yr Median across 93 buyer-reported purchases (Vendr) Precise
20% avg. savings
with negotiation
Review scores
TrustRadius 7.6out of 10 (5)
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Expensive compared to alternatives, especially for mid-market companiesLimited testing and analytics features on basic paid plansGoogle Analytics 4 integration issuesTesting capacity limits on lower tiers
Source: Vendr buyer data — median of 93 purchases reported to Vendr. Buyer-reported estimates, not verified by CostBench or the vendor; savings reflect discounts buyers reported.

VWO Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Small Team (Growth Plan) Quote-based; Wingify no longer publishes list prices

Small marketing team using VWO for basic A/B testing and heatmapping on the Growth plan

Mid-Market Team (Pro Plan) Quote-based; Wingify no longer publishes list prices

Mid-size company running multiple concurrent tests with advanced analytics on the Pro plan

Enterprise Implementation $16,660 per year

$16,660/year median based on Vendr buyer-reported data; Enterprise pricing is custom-quoted

Large organization with custom needs, advanced features, and dedicated support on Enterprise plan

Current tier data + Vendr average 20% savings

How VWO Pricing Compares

Software Starting Price Top Price
VWO Custom Custom
AB Tasty Custom Custom
Convert $399/month $599/month
Kameleoon Free $495/month
Optimizely Custom Custom
Unbounce $29/month $349/month

Detailed pricing comparisons:

Browse all A/B Testing pricing →

5 VWO Hidden Costs Beyond the List Price

Beyond the listed price, VWO has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Limited Testing Capacity on Lower Tiers 10-20% of license costs
    medium 2 sources
    TrustRadius “there is a limit on how many personalisation tests we can run with VWO at a given time”
    TrustRadius “Limited functionalities on the basic paid plan”
  • Advanced Analytics and Segmentation Restricted 15-25% of license costs
    medium 1 source
    TrustRadius “for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.”
  • Human Support Costs Scale with Traffic Volume 10-15% of license costs
    medium 2 sources
    Hacker News “A large part of pricing is actually human support, that's why it may seem expensive for larger volumes.”
    TrustRadius “it's also quite expensive compared to some of the modern alternatives e.g. Convert, Varify.”
  • Annual Price Escalation 4-10%
    medium 3 sources
    Vendr “They proposed a 10% uplift on our renewal but we pushed back anchoring on budget and lack of clarity in the terms and they agreed to waive the uplift.”
    Vendr “Was able to get a flat renewal (originally 7% uplift) with the addition of product, emphasizing economies of scale”
    Vendr “we were also able to get the price cap on the contract down to 4%.”
  • Integration and Tech Stack Compatibility 5-10% of license costs
    low 3 sources
    TrustRadius “Reports on GA4 with VWO data don't work well”
    TrustRadius “Integration with other tech stack”
    TrustRadius “Visual Editor doesn't work great with all sites.”
Tip

Ask your VWO sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
TrustRadius Enterprise reviews Hacker News Tech community Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 25 source citations total.

VWO Contract Terms

VWO contracts auto-renew and cannot be downgraded mid-term. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment 1 year
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront standard, quarterly net 30-45 negotiable
Price Escalation 4-10% annual uplift standard, but negotiable
Note

Multi-year commitments required for best pricing; downgrading mid-contract not mentioned

Based on 3 verified sources

How to Negotiate VWO Pricing

VWO contracts are negotiable — buyers save an average of 20% off list price. These 10 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 10 tactics
End-of-Period Timing Leverage high success

VWO prioritizes quick signatures at end of month, quarter, or year. Signal readiness to sign immediately in exchange for discounting. One buyer secured 15% additional discount for signing by end-of-year.

Vendr community insights
Anchor on Budget Constraints high success

Remain firm on budgeted amounts and cite budget restrictions. Multiple buyers achieved 17-40% discounts by staying strict on their budget ceiling and refusing to exceed it.

Vendr community insights
Negotiate Away Auto-Renewal high success

Request removal of auto-renewal clauses. Multiple buyers successfully removed auto-renew provisions by raising concerns about flexibility and product evaluation needs.

Vendr community insights
Waive or Cap Price Escalation high success

VWO routinely proposes 7-10% annual uplifts. Push back on renewal increases by citing budget constraints and lack of clarity in terms. Buyers have achieved flat renewals or capped increases at 3-4%.

Vendr community insights
Challenge Efficiency Gains Not Reflected in Pricing medium success

VWO's SmartStats update improved testing efficiency, meaning fewer experiments needed for statistical significance. Push back on price increases by arguing these efficiency gains reduce your resource usage and should translate to cost savings.

Vendr community insights
Secure Multi-Year Pricing on One-Year Terms medium success

VWO offers better pricing for multi-year commitments. One buyer successfully negotiated multi-year pricing (35% discount) on a one-year commitment by raising product concerns and budget constraints.

Vendr community insights
Request Quarterly Payment Terms medium success

Standard payment terms are annual upfront. Request quarterly net 30-45 terms to improve cash flow. Buyers have achieved this even on one-year contracts.

Vendr community insights
Emphasize Economies of Scale for Flat Renewals medium success

When adding product or increasing usage, emphasize economies of scale to justify flat renewal pricing instead of accepting proposed uplifts.

Vendr community insights
Negotiate Free Onboarding Month medium success

Request a free month to help with onboarding and adoption as part of new purchase or renewal negotiations.

Vendr community insights
Raise Alternative Evaluation medium success

Signal that you're evaluating alternatives like Convert or Varify (which reviewers cite as cheaper options). This increases VWO's willingness to discount to prevent churn.

TrustRadius reviews
High success Medium Low / difficult

Full negotiation guide →

VWO Pricing FAQ

01 How much does VWO cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does VWO have a free tier?

No. Wingify (VWO) no longer lists a free plan. It offers a 30-day free trial with no credit card required, plus a sandbox account preloaded with sample data.

03 What are the main features of VWO?

Key features include the items listed in the pricing tiers above.

04 Is VWO worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 Is VWO expensive compared to alternatives?

VWO is positioned as a premium all-in-one tool and is generally more expensive than alternatives like Convert. Wingify no longer publishes list prices; quotes depend on monthly active users and the products bundled, and the vendor says bundle and multi-year contracts are discounted.

06 What testing limits exist on the basic paid plans?

Wingify's Growth plan includes unlimited experiments with basic targeting, triggers and reporting. Multivariate testing, cross-domain testing and advanced targeting require the Pro plan, and SSO, API access and approval workflows require Enterprise.

07 Can I negotiate VWO pricing?

Yes, VWO is highly negotiable. Vendr data shows buyers save 20% on average, with discounts ranging from 17% to 40% achievable. VWO prioritizes quick signatures at end of month/quarter/year, making timing leverage effective. Auto-renewal removal, quarterly payment terms, and price escalation caps (3-4%) are all negotiable. The key tactics are anchoring on budget constraints, using end-of-period timing, and raising alternative evaluations.

08 What are typical VWO renewal price increases?

VWO routinely proposes 7-10% annual uplifts on renewals, though these are negotiable. Buyers have successfully waived uplifts entirely or capped increases at 3-4% by pushing back on budget constraints and questioning why efficiency improvements (like SmartStats) don't translate to cost reductions. Price escalation is standard but not inevitable if you negotiate actively.

Is this pricing incorrect? — we'll verify and update it.