Convert vs VWO Pricing (2026)
Compare / Convert vs VWO
Shortlist
Team size
25 seats

Convert vs VWO

A/B Testing pricing comparison · 2026

Convert pricing ranges from $399–$599/month, while VWO uses custom pricing.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Convert pricing
Free plan limits → Discount programs →
Visit VWO pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · A/B Testing
Side-by-side · live
Convert
A/B Testing pricing intelligence
verified 10d ago
$564 $17K
View pricing →
VWO
VWO is now sold as part of the Wingify platform (VWO and AB Tasty have merged).
verified 10d ago
$564 $17K
View pricing →
Recorded annual contract medians
Convert median is $16K less than VWO · different customer contracts; not a quote
Cheapest $564
Spread 97%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Usage-based
Custom rates
see vendor pricing for volume tiers
Usage-based
Custom rates
see vendor pricing for volume tiers
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$564/yr
Vendr · n=255
Median annual
$17K/yr
Vendr · n=93 avg 20% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 9 sourced facts
5 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified 1w ago
Confidence Medium confidence
Sources 16 sourced facts
11 hidden-cost · 3 contract · Vendr median · 1 review platform
Last verified 1w ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Overage Fees
    $399 or $699
    1 source
  • Taxes (VAT/GST)
    1 source
  • Developer Resources
    1 source
  • Migration Costs
    1 source
  • General A/B Testing Pitfalls
    1 source
5 documented
  • Limited Testing Capacity on Lower Tiers
    10-20% of license costs
    2 sources
  • Advanced Analytics and Segmentation Restricted
    15-25% of license costs
    1 source
  • Human Support Costs Scale with Traffic Volume
    10-15% of license costs
    2 sources
  • Annual Price Escalation
    4-10%
    3 sources
  • Integration and Tech Stack Compatibility
    5-10% of license costs
    3 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Convert
VWO
Auto-renewal
✓ No
Yes
Cancellation
—
—
Commitment
✓ month-to-month for monthly plans, one year for annual plans
1 year
Price escalation
—
4-10% annual uplift standard, but negotiable
Can downgrade
—
No
Based on 4 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
7.6out of 5 (48)
G2
4.6out of 5 (98)
Best for
Teams needing flexibility
Watch out
Reporting interface
TrustRadius
7.6out of 5 (5)
Best for
Small teams getting started with experimentation
Watch out
Expensive compared to alternatives, especially for mid-market companies
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Convert pricing
Free plan limits → Discount programs →
Visit VWO pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
A/B Testing

Convert

$399–$599
/month
3 plans
Full pricing breakdown →
VS
A/B Testing

VWO

Custom pricing
/month
3 plans
Full pricing breakdown →

Convert and VWO both operate in the a/b testing category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Convert VWO
Growth $399 /month Custom
Pro $599 /month Custom
Enterprise Custom Custom

Market Intelligence

Convert

Median annual cost
$564
Based on
255 deals

VWO

Median annual cost
$16,660
Average negotiated discount
20%
Based on
93 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Convert 5 hidden costs

medium
Overage Fees $399 or $699
medium
Taxes (VAT/GST)
medium
Developer Resources
medium
Migration Costs
high
General A/B Testing Pitfalls
See all Convert hidden costs →

VWO 5 hidden costs

medium
Limited Testing Capacity on Lower Tiers 10-20% of license costs
medium
Advanced Analytics and Segmentation Restricted 15-25% of license costs
medium
Human Support Costs Scale with Traffic Volume 10-15% of license costs
medium
Annual Price Escalation 4-10%
low
Integration and Tech Stack Compatibility 5-10% of license costs
See all VWO hidden costs →

Contract Terms

Term Convert VWO
Auto-renewal No Yes
Cancellation — —
Minimum commitment month-to-month for monthly plans, one year for annual plans 1 year
Price escalation — 4-10% annual uplift standard, but negotiable
Can downgrade — No

Continue researching

Convert

VWO

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