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GrowthCustomProCustomEnterpriseCustom
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All AB Tasty Plans & Pricing

Prices unverified — last checked Oct 20, 2026

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Growth

  • Visual (WYSIWYG) & code editor
  • Unlimited experiments, variations & metrics
  • Basic targeting, triggers & reporting
  • Multi-arm bandit & rollout campaigns
  • QA assistant
  • SPA support
  • Basic support

Pro

  • Everything in Growth
  • Advanced targeting, triggers & reporting
  • Multivariate testing
  • Cross-domain testing
  • Guardrail metrics
  • SRM detection
  • Advanced support

Enterprise

  • Everything in Pro
  • Self hosting
  • Approval workflow
  • Mutually exclusive groups
  • SSO
  • API access
  • 24x7 support
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Quick Answer
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Estimate

AB Tasty doesn't publish prices — plans are quote-based. The median contract is $40,000/year based on 3 buyer-reported purchases (Vendr).

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

AB Tasty offers 3 pricing tiers: Growth, Pro, Enterprise. The Pro plan is businesses scaling experimentation.

Compared to other a/b testing software, AB Tasty is positioned at the budget-friendly price point.

  • Median contract: $40,000/yr from 3 purchases Precise
    • 0
  • 7 documented hidden costs beyond list price
  • Contracts auto-renew — 30, 60, or 90 days before the expiration date
Last verified:

How much does AB Tasty cost?

AB Tasty uses custom pricing across 3 plans. Contact AB Tasty directly for a personalized quote. Plans include Growth (custom pricing), Pro (custom pricing), Enterprise (custom pricing).

AB Tasty Pricing Overview

AB Tasty doesn't publish prices — plans are quote-based. The Growth plan requires contacting sales for a custom quote and is designed for small teams getting started with experimentation. The Pro plan requires contacting sales for a custom quote and is designed for businesses scaling experimentation. The Enterprise plan requires contacting sales for a custom quote and is designed for large teams, agencies and enterprises.

AB Tasty contracts auto-renew, requiring 30, 60, or 90 days before the expiration date notice to cancel.

The median AB Tasty customer pays $40,000/year based on 3 buyer-reported purchases (Vendr).

There are at least 7 documented hidden costs beyond AB Tasty's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 20, 2026.

Start AB Tasty Free Trial — 30 Days

AB Tasty has merged with VWO, and its pricing page now shows the Wingify platform plans: Growth, Pro and Enterprise. As of October 2026 all three are quote-only, priced on monthly active users and the products you bundle, and there is no free plan. A 30-day free trial with no credit card is available.

How AB Tasty Pricing Compares

Compare AB Tasty pricing against top alternatives in A/B Testing.

Convert $299-$599/user/mo Compare → Kameleoon $0-$495/user/mo Compare → Optimizely $50000-$250000/user/mo Compare →

Compare AB Tasty vs Alternatives

Before committing to AB Tasty, compare pricing with these 3 alternatives in the same category.

VSConvert
From $299/user/mo

Teams needing flexibility

Full comparison
VSKameleoon
Free

Teams evaluating the platform

Full comparison
VSOptimizely
From $50000/user/mo

Large enterprises with significant experimentation needs

Full comparison

All AB Tasty alternatives & migration guides

What Companies Actually Pay for AB Tasty

The median AB Tasty buyer pays $40,000/year based on 3 buyer-reported purchases (Vendr).

What companies actually pay $40,000/yr Median across 3 buyer-reported purchases (Vendr) Precise
0
Review scores
Third-party review aggregates, as of Feb 2026
Source: Vendr buyer data — median of 3 purchases reported to Vendr. Buyer-reported estimates, not verified by CostBench or the vendor; savings reflect discounts buyers reported.

How AB Tasty Pricing Compares

Software Starting Price Top Price
AB Tasty Custom Custom
Convert $399/month $599/month
Kameleoon Free $495/month
Optimizely Custom Custom
Unbounce $29/month $349/month
VWO Custom Custom

Detailed pricing comparisons:

Browse all A/B Testing pricing →

7 AB Tasty Hidden Costs Beyond the List Price

Beyond the listed price, AB Tasty has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Custom pricing not publicly disclosed
  • Pricing increases with monthly traffic volume
  • Implementation and onboarding services
  • Training and certification programs
  • Professional services for complex integrations
  • Additional costs for server-side testing capabilities
  • Premium support and SLA tiers
Tip

Ask your AB Tasty sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
grounded summary Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 4 source citations total.

AB Tasty Contract Terms

AB Tasty contracts auto-renew. Changes require 30, 60, or 90 days before the expiration date. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 30, 60, or 90 days before the expiration date
Based on 1 verified source

How to Negotiate AB Tasty Pricing

AB Tasty contracts are negotiable. These 2 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 2 tactics
Leverage competition medium success

Mention competing A/B testing and experimentation platforms during negotiations. Competition was cited as one of the levers used to achieve a 42.5% discount ($40k to $23k).

Vendr community insight
Build rapport with sales rep medium success

Developing a strong relationship with the AB Tasty sales person was cited as one of the factors in achieving significant pricing reduction from list price.

Vendr community insight
High success Medium Low / difficult

Full negotiation guide →

AB Tasty Pricing FAQ

01 How much does AB Tasty cost?

AB Tasty, now part of Wingify, does not publish prices. Growth, Pro and Enterprise plans are quote-only, based on monthly active users and the products you bundle. Contact sales for a quote.

02 Does AB Tasty have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of AB Tasty?

Key features include the items listed in the pricing tiers above.

04 Is AB Tasty worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 Can I negotiate AB Tasty pricing?

Yes, AB Tasty pricing is negotiable. One buyer reported reducing their annual cost from $40,000 to $23,000 (a 42.5% discount) by leveraging competition, timing the purchase at quarter-end, and building rapport with the sales team.

Is this pricing incorrect? — we'll verify and update it.