Price checkMonthly
Growth$399/moPro$599/moEnterpriseCustom
See all 3 plans

All Convert Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Growth

  • 100K tested users/mo
  • A/B testing
  • Split URL testing

Pro

  • 250K tested users
  • Multivariate testing
  • Feature flags
  • SSO

Enterprise

  • 1M+ tested users
  • Unlimited projects
  • Account manager
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At a glance

List price by tier (annualized, per license)

Per-license list price across Convert's plans, annualized. Custom-priced tiers show a hatched bar.

Growth$3.6K/yr
Pro$5.0K/yr
EnterpriseCustom
Real-world benchmark

Buyers actually pay a median of $564/yr for Convert contracts (Vendr deal flow, n=255). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

Convert pricing: Growth $399, Pro $599/mo. Enterprise is quote-based. Plans: Growth at $399/month, and Pro at $599/month. Custom pricing is available on request. The median contract is $564/year based on 255 community cost mentions.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Convert offers 3 pricing tiers: Growth, Pro, Enterprise. Paid plans include Growth at $399/month, Pro at $599/month. The Pro plan is organizations committed to testing.

Compared to other a/b testing software, Convert is positioned at the premium price point.

  • Median contract: $564/yr from 255 purchases Precise
  • 5 documented hidden costs beyond list price
  • G2 rating: 4.6 out of 5 from 98 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Convert cost?

Convert has 2 paid plans costing $399–$599/mo. Enterprise is quote-based. Plans include Growth at $399/month, Pro at $599/month, Enterprise (custom pricing).

Convert Pricing Overview

Convert pricing: Growth $399, Pro $599/mo. Enterprise is quote-based. The Growth plan costs $399/month, best for teams needing flexibility. The Pro plan costs $599/month, best for organizations committed to testing. The Enterprise plan requires contacting sales for a custom quote and is designed for large organizations with custom needs.

Convert with a month-to-month for monthly plans, one year for annual plans minimum commitment.

The median Convert customer pays $564/year based on 255 community cost mentions.

There are at least 5 documented hidden costs beyond Convert's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 27, 2026 from 1 independent source.

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How Convert Pricing Compares

Compare Convert pricing against top alternatives in A/B Testing.

Kameleoon $0-$495/mo Compare → VWO $0-$999/mo Compare → Unbounce $22-$249/mo Compare →

Compare Convert vs Alternatives

Before committing to Convert, compare pricing with these 3 alternatives in the same category.

VSKameleoon
Free

Growing teams building experiments

Full comparison
VSVWO
Free

Growing businesses

Full comparison
VSUnbounce
From $22/mo

Alternative in the A/B Testing space

Full comparison

All Convert alternatives & migration guides

What Companies Actually Pay for Convert

The median Convert buyer pays $564/year based on 255 community cost mentions.

What companies actually pay $564/yr Median across 255 community cost mentions Precise
Review scores
TrustRadius 7.6out of 10 (48)
G2 4.6out of 5 (98)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Reporting interfaceLimitations in Tracking and Goal SettingVisual Editor EnvironmentGuidance for App A/B Testing
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 255 distinct user reports. Indicative only — not contract-grade data.

How Convert Pricing Compares

Software Starting Price Top Price
Convert $399/month $599/month
AB Tasty Custom Custom
Kameleoon Free $495/month
Optimizely Custom Custom
Unbounce $29/month $349/month
VWO Custom Custom

Detailed pricing comparisons:

Browse all A/B Testing pricing →

5 Convert Hidden Costs Beyond the List Price

Beyond the listed price, Convert has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Overage Fees $399 or $699
    medium 1 source
    Grounded summary Developer Resources: While Convert offers a Visual Editor for creating experiments without developer involvement, advanced edits or custom implementations may require coding expertise, potentially leading to additional internal or external develop...
  • Taxes (VAT/GST)
    medium 1 source
    Grounded summary Taxes: Listed prices for Convert Experiences plans exclude taxes such as VAT/GST, which are calculated based on the billing location and applied at checkout or on the invoice.
  • Developer Resources
    medium 1 source
    Grounded summary Developer Resources: While Convert offers a Visual Editor for creating experiments without developer involvement, advanced edits or custom implementations may require coding expertise, potentially leading to additional internal or external develop...
  • Migration Costs
    medium 1 source
    Grounded summary Migration Costs (potentially avoided): Convert offers "FREE VWO Migration" for its Growth and Enterprise plans, suggesting that migrating from other platforms can otherwise be a cost factor for buyers.
  • General A/B Testing Pitfalls
    high 1 source
    Grounded summary Migration Costs (potentially avoided): Convert offers "FREE VWO Migration" for its Growth and Enterprise plans, suggesting that migrating from other platforms can otherwise be a cost factor for buyers.
Tip

Ask your Convert sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry grounded summary TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 10 source citations total.

Convert Contract Terms

Convert contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal No
Minimum Commitment month-to-month for monthly plans, one year for annual plans
Based on 1 verified source

How to Negotiate Convert Pricing

Convert contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Custom Payments & Terms high success

Enterprise plans allow for custom payment arrangements and terms.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQGr9IcL72MWYoBFb9OoDq_DaIjq1EvHeAYOyeHAaju47Fd3jj4mJtYN4hVKlIU8YQhKiF5fP85i99NfWeytx1ORAtnqBb5jWsuGA7vmcd6gSkBbhYedvZsfEGTO
Contract Redlining high success

Buyers on Enterprise plans can engage in "redlining contracts," which involves editing standard contracts during negotiations.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQGr9IcL72MWYoBFb9OoDq_DaIjq1EvHeAYOyeHAaju47Fd3jj4mJtYN4hVKlIU8YQhKiF5fP85i99NfWeytx1ORAtnqBb5jWsuGA7vmcd6gSkBbhYedvZsfEGTO
Multi-year Deals high success

Convert offers "lucrative discounts on multi-year deals" for Enterprise clients.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQGr9IcL72MWYoBFb9OoDq_DaIjq1EvHeAYOyeHAaju47Fd3jj4mJtYN4hVKlIU8YQhKiF5fP85i99NfWeytx1ORAtnqBb5jWsuGA7vmcd6gSkBbhYedvZsfEGTO
High success Medium Low / difficult

Full negotiation guide →

Convert Pricing FAQ

01 How much does Convert cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Convert have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Convert?

Key features include the items listed in the pricing tiers above.

04 Is Convert worth the price?

Value depends on your specific needs and use case. Compare features across plans.

Is this pricing incorrect? — we'll verify and update it.