Loom vs Zoom (2026): Pricing & Verdict

Loom vs Zoom

Communication pricing comparison · 2026 · Updated April 2026

Loom pricing ranges from $0–$20/user/month, while Zoom ranges from $0–$18.33/user/month. Zoom is typically 11% more affordable, though your actual cost depends on tier and team size.

Communication

Loom

$0–$20
/user/month
4 plans · Free tier
Full pricing breakdown →
VS
Communication

Zoom

$0–$18.33
/user/month
4 plans · Free tier
Full pricing breakdown →

Choosing between Loom and Zoom for your communication needs? This detailed pricing comparison breaks down the costs, features, and value of both platforms to help you make an informed decision.

Loom pricing ranges from $0 to $20 per user/month, while Zoom costs between $0 to $21.99 per user/month. Both platforms offer different tiers designed for teams of varying sizes and needs.

Plan-by-Plan Pricing

Plan Loom Zoom
Starter Free /user/month Free /month
Business Custom $13.33 /user/month
Business + AI Custom $18.33 /user/month
Enterprise Custom Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Loom

3 scenarios
$2,880/year ($240/month, 10 seats)
10-Person Product Team (Business + AI, Annual)
$7,200
50-Person Engineering Team (Business, Annual)
$9,000/year (50 seats, with volume discount)
~$1,440/year for a 20-person nonprofit team (75% discount estimate)
Nonprofit Organization (Atlassian Community License)

Zoom

3 scenarios
$3,000 Year 1 ($2,400 licenses + $600 onboarding)
Small Team (15 users, Pro)
$17,100 Year 1 ($11,000 licenses + $3,600 Zoom Phone + $2,500 Zoom Rooms)
Mid-Size Company (50 users, Business + Phone + Rooms)
$70,300 Year 1 ($44,000 licenses + $18,000 Zoom Phone + $7,500 Zoom Rooms + $800 Webinar)
Enterprise Deployment (200 users, Business + Phone + Rooms + Webinar)

Market Intelligence

Loom

Average negotiated discount
10%

Zoom

Median annual cost
$11,551
Average negotiated discount
17%
Based on
1335 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Loom 3 hidden costs

critical
Creator Lite Deprecation — Unexpected Seat Upgrades $15–$24/user/month per Creator Lite user upgraded
medium
Annual-Only Billing (No Monthly Option) $180–$288/user/year committed upfront
medium
Seat Added Without Clear Confirmation $15–$24/user/month per unintended seat addition
See all Loom hidden costs →

Zoom 9 hidden costs

critical
Aggressive renewal price increases (5-40% uplifts) 5-40% of annual contract value
high
Free license elimination (forced upgrade to paid) $13-$18/user/month
high
Auto-renewal with no refunds $160-$2,640 in unwanted renewal charges
medium
Descope penalties (rate increases when reducing licenses) Per-user rate increases of 7-50% when reducing license count
high
Forced upgrade from legacy plans to new SKUs 20-40% increase from previous pricing
See all Zoom hidden costs →

Contract Terms

Term Loom Zoom
Auto-renewal Yes Yes
Cancellation Cannot cancel during 14-day free trial Must cancel before renewal date; specific window not disclosed but users report difficulty canceling even weeks in advance
Minimum commitment Annual billing required for Business plans 12 months typical; 24-36 months for discounted rates
Price escalation No published schedule but users report unexpected charges No published schedule but users report 5-51% annual uplifts at renewal, with 14-18% described as 'average' by sales reps; Zoom has instituted widespread price increases across accounts
Can downgrade No No

Our Verdict

Choose Loom if you need advanced features and are willing to invest $15 per user/month, and want to start with their free tier. Choose Zoom if you want to minimize costs at $13.33 per user/month, and appreciate their generous free tier.

Frequently Asked Questions

01 Which is cheaper, Loom or Zoom?

Zoom is generally more affordable with a median price of $13.33 per user/month, compared to Loom's $15 per user/month. However, actual costs depend on your team size and required features.

02 Do Loom or Zoom offer free plans?

Yes, both Loom and Zoom offer free tiers starting at $0 per user/month, allowing you to test the platforms before committing to a paid plan.

03 What are the enterprise pricing options for Loom vs Zoom?

Loom's top-tier pricing reaches $20 per user/month, while Zoom goes up to $21.99 per user/month. Both platforms typically offer custom enterprise pricing with volume discounts, dedicated support, and advanced security features. Contact their sales teams directly for accurate enterprise quotes tailored to your organization's specific needs.