CrankWheel vs Loom Pricing | Costbench

CrankWheel vs Loom

Screen Recording pricing comparison · 2026

CrankWheel pricing ranges from $0–$99/user/month, while Loom ranges from $0–$20/user/month. Loom is typically 48% more affordable, though your actual cost depends on tier and team size.

Option A

CrankWheel

$0–$99
/user/month
4 plans · Free tier
Full pricing breakdown →
VS
Option B

Loom

$0–$20
/user/month
4 plans · Free tier
Full pricing breakdown →

Plan-by-Plan Pricing

Plan CrankWheel Loom
Free Free /user/month Free /user/month
Solo $29 /user/month Custom
Team $99 /month Custom
Enterprise Custom Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

CrankWheel

3 scenarios
$29/month
Solo Sales Rep
or ~$181/year with annual billing — Solo plan with unlimited meetings for 1 user
$99/month ($1,188/year)
Small Sales Team (5 reps, ~80 demos/month)
Team plan covers up to 100 meetings per stacked plan with unlimited users
$396/month ($4,752/year)
Large Sales Team (20 reps, ~400 demos/month)
4 stacked Team plans at $99/month each covering up to 400 meetings total with unlimited users

Loom

3 scenarios
$2,880/year ($240/month, 10 seats)
10-Person Product Team (Business + AI, Annual)
$7,200
50-Person Engineering Team (Business, Annual)
$9,000/year (50 seats, with volume discount)
~$1,440/year for a 20-person nonprofit team (75% discount estimate)
Nonprofit Organization (Atlassian Community License)

Market Intelligence

CrankWheel

Median annual cost
$348
Average negotiated discount
48%
0

Loom

0
Average negotiated discount
10%
0

What Users Say

CrankWheel

G2
4.9/5 (75)
Top complaints
  • Limited integrations compared to larger competitors
  • No built-in recording editing tools

Loom

Trustpilot
2.1/5 (25)
Top complaints
  • Desktop app crashes frequently and is unreliable
  • Videos get stuck in 'Uploading' phase and never complete
  • Login issues after Atlassian acquisition, especially with Google accounts

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

CrankWheel 3 hidden costs

low
Branding Removal Add-On Additional cost on top of base plan
medium
Meeting Volume Scaling Costs $99-1,562/month depending on meeting volume
low
Enhanced White Labeling Cost Requires Enterprise upgrade (custom pricing)
See all CrankWheel hidden costs →

Loom 3 hidden costs

critical
Creator Lite Deprecation — Unexpected Seat Upgrades $15–$24/user/month per Creator Lite user upgraded
medium
Annual-Only Billing (No Monthly Option) $180–$288/user/year committed upfront
medium
Seat Added Without Clear Confirmation $15–$24/user/month per unintended seat addition
See all Loom hidden costs →

Contract Terms

Term CrankWheel Loom
Auto-renewal Yes
Cancellation Cannot cancel during 14-day free trial
Minimum commitment Annual billing required for Business plans
Price escalation No published schedule but users report unexpected charges
Can downgrade Yes No