Kartra vs Outgrow
Marketing Automation pricing comparison · 2026
Kartra pricing ranges from $52–$549/month, while Outgrow ranges from $0–$720/month. Outgrow is typically 58% more affordable, though your actual cost depends on tier and team size.
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Kartra and Outgrow both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Kartra | Outgrow |
|---|---|---|
| Essentials | $59 /month | Free /per month |
| Starter | $119 /month | $22 /per month |
| Growth | $229 /month | $45 /per month |
| Professional | $549 /month | $115 /per month |
| Business | — | $720 /per month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Kartra
4 scenarios$625 Year 1 ($1 trial + $624 annual subscription at $52/month)
Solo Entrepreneur (Essentials)
$1,588 Year 1 ($1,188 annual subscription + $400 for 2 hours marketplace expert setup)
Growing Business (Starter, 12,500 contacts)
$5,548 Year 1 ($5,148 annual subscription + $400 expert consultation)
Established Business (Professional, 50,000 contacts)
Outgrow
6 scenarios$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
Market Intelligence
Kartra
- Median annual cost
- $500
- Based on
- 82 deals
Outgrow
- Median annual cost
- $4,250
- Average negotiated discount
- 41% 0
Contract Terms
| Term | Kartra | Outgrow |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | No notification provided |
| Minimum commitment | — | Not specified in sources |
| Price escalation | — | Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan) |