Kartra vs Instapage
Marketing Automation pricing comparison · 2026
Kartra pricing ranges from $52–$549/month, while Instapage ranges from $79–$299/month. Instapage is typically 16% more affordable, though your actual cost depends on tier and team size.
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Kartra and Instapage both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Kartra | Instapage |
|---|---|---|
| Essentials | $59 /month | $99 /per month |
| Starter | $119 /month | $199 /per month |
| Growth | $229 /month | $299 /per month |
| Professional | $549 /month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Kartra
4 scenarios$625 Year 1 ($1 trial + $624 annual subscription at $52/month)
Solo Entrepreneur (Essentials)
$1,588 Year 1 ($1,188 annual subscription + $400 for 2 hours marketplace expert setup)
Growing Business (Starter, 12,500 contacts)
$5,548 Year 1 ($5,148 annual subscription + $400 expert consultation)
Established Business (Professional, 50,000 contacts)
Instapage
7 scenarios$948/year ($79/month x 12 months on annual Create plan for 15,000 visitors)
Solo Marketer (Create Plan, Annual Billing)
$1,908/year ($159/month x 12 months on annual Optimize plan for 30,000 visitors)
Growth Team (Optimize Plan, Annual Billing)
$2,868/year ($239/month x 12 months on annual Optimize 50K plan for 50,000 visitors)
Agency / High-Traffic Team (Optimize 50K, Annual Billing)
Market Intelligence
Kartra
- Median annual cost
- $500
- Based on
- 82 deals
Instapage
- Median annual cost
- $1,908
- Average negotiated discount
- 20% 0
Contract Terms
| Term | Kartra | Instapage |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | Cancel before trial ends to avoid charges |
| Minimum commitment | — | Monthly or annual billing available |
| Price escalation | — | Historical pattern of 10-20% annual price increases with plan restructuring every 1-2 years |