Instantly.ai vs Moosend
Email Marketing pricing comparison · 2026
Instantly.ai pricing ranges from $37.6–$358//month, while Moosend ranges from $0–$0/month. Moosend is typically 100% more affordable, though your actual cost depends on tier and team size.
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Instantly.ai and Moosend both operate in the email marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Instantly.ai | Moosend |
|---|---|---|
| Growth | $47 / | Free / |
| Hypergrowth | $97 / | Custom |
| Light Speed | $358 / | Custom |
| Enterprise | Custom | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Instantly.ai
3 scenarios$789/year
Solo SDR (1 user, basic setup)
$1,539/year
Growing Agency (scaling outreach)
$4,356/year
Enterprise Sales Team (max volume)
Moosend
3 scenarios$0
Small Business (Free Trial Evaluation)
during trial period (Pro requires custom quote post-trial)
Custom quote required (contact Moosend sales)
Growing E-commerce (Pro Plan)
Custom quote required (contact Moosend sales)
Mid-Size Company (Moosend+)
Market Intelligence
Instantly.ai
- Median annual cost
- $5,000
- Based on
- 9 deals
Moosend
- Median annual cost
- $500
- Based on
- 44 deals
Contract Terms
| Term | Instantly.ai | Moosend |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Cancel anytime (monthly), no refund on annual | Not clearly disclosed - users report cancellations not processing |
| Minimum commitment | None for monthly; annual plans are non-refundable | Annual billing available but not required |
| Price escalation | No published price escalation schedule, but users report feature paywalling that effectively increases costs | — |
| Can downgrade | Yes | — |