Campaigner vs Instantly.ai
Email Marketing pricing comparison · 2026
Campaigner pricing ranges from $14–$649/user/month, while Instantly.ai ranges from $37.6–$358//month. Instantly.ai is typically 39% more affordable, though your actual cost depends on tier and team size.
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Campaigner and Instantly.ai both operate in the email marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Campaigner | Instantly.ai |
|---|---|---|
| Essentials (1,000 contacts) | $14 / | $47 / |
| Essentials (5,000 contacts) | $38 / | $97 / |
| Essentials (10,000 contacts) | $72 / | $358 / |
| Essentials (25,000 contacts) | $158 / | Custom |
| Essentials (50,000 contacts) | $287 / | — |
| Essentials (100,000 contacts) | $409 / | — |
| Advanced (1,000 contacts) | $35 / | — |
| Advanced (5,000 contacts) | $70 / | — |
| Advanced (10,000 contacts) | $124 / | — |
| Advanced (25,000 contacts) | $258 / | — |
| Advanced (50,000 contacts) | $398 / | — |
| Advanced (100,000 contacts) | $649 / | — |
| Custom | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Campaigner
3 scenarios$168/year
Small Business (Essentials, 1,000 contacts)
$1,488/year
Growing Business (Advanced, 10,000 contacts)
$4,776/year
Established Brand (Advanced, 50,000 contacts)
Instantly.ai
3 scenarios$789/year
Solo SDR (1 user, basic setup)
$1,539/year
Growing Agency (scaling outreach)
$4,356/year
Enterprise Sales Team (max volume)
Market Intelligence
Campaigner
- Median annual cost
- $5,560
- Based on
- 16 deals
Instantly.ai
- Median annual cost
- $5,000
- Based on
- 9 deals
Contract Terms
| Term | Campaigner | Instantly.ai |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 30 days before renewal | Cancel anytime (monthly), no refund on annual |
| Minimum commitment | 1 month | None for monthly; annual plans are non-refundable |
| Price escalation | No published schedule but users report fees increasing over time | No published price escalation schedule, but users report feature paywalling that effectively increases costs |
| Can downgrade | No | Yes |