AWeber vs Instantly.ai
Email Marketing pricing comparison · 2026
AWeber pricing ranges from $0–$899/month, while Instantly.ai ranges from $37.6–$358//month. AWeber is typically 69% more affordable, though your actual cost depends on tier and team size.
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AWeber and Instantly.ai both operate in the email marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | AWeber | Instantly.ai |
|---|---|---|
| Free | Free /month | $47 / |
| Lite | $15 /month | $97 / |
| Plus | $30 /month | $358 / |
| Unlimited | $899 /month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
AWeber
6 scenarios$0/year (Free plan covers 500 subscribers and 500 emails per month)
Small Business Newsletter (up to 500 subscribers)
$150/year ($12.50/month × 12 months on Lite annual plan)
Solopreneur (Lite annual billing)
$240/year ($20/month × 12 months on Plus annual plan)
Active Marketer (Plus annual billing)
Instantly.ai
3 scenarios$789/year
Solo SDR (1 user, basic setup)
$1,539/year
Growing Agency (scaling outreach)
$4,356/year
Enterprise Sales Team (max volume)
Market Intelligence
AWeber
- Median annual cost
- $780
- Based on
- 197 deals
Instantly.ai
- Median annual cost
- $5,000
- Based on
- 9 deals
Contract Terms
| Term | AWeber | Instantly.ai |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Before annual renewal date | Cancel anytime (monthly), no refund on annual |
| Minimum commitment | — | None for monthly; annual plans are non-refundable |
| Price escalation | Price increases implemented in 2025 | No published price escalation schedule, but users report feature paywalling that effectively increases costs |
| Can downgrade | — | Yes |