Campaign Monitor vs Instantly.ai
Email Marketing pricing comparison · 2026
Campaign Monitor pricing ranges from $11–$962/month, while Instantly.ai ranges from $37.6–$358//month. Instantly.ai is typically 8% more affordable, though your actual cost depends on tier and team size.
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Campaign Monitor and Instantly.ai both operate in the email marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Campaign Monitor | Instantly.ai |
|---|---|---|
| Lite | $11 /month | $47 / |
| Essentials | $29 /month | $97 / |
| Premier | $153 /month | $358 / |
| Enterprise | Custom | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Campaign Monitor
3 scenarios$11/month
Startup Newsletter (500 contacts, ≤2,500 emails/mo)
on Lite ($9.90/month with annual billing). $132/year monthly or $118.80/year annual.
$29/month
Growing Business (500 contacts, unlimited sends)
on Essentials ($26.10/month with annual billing). $348/year monthly or $313.20/year annual.
$153/month
Agency or Larger Team (500 contacts, advanced features)
on Premier ($137.70/month with annual billing). $1,836/year monthly or $1,652.40/year annual.
Instantly.ai
3 scenarios$789/year
Solo SDR (1 user, basic setup)
$1,539/year
Growing Agency (scaling outreach)
$4,356/year
Enterprise Sales Team (max volume)
Market Intelligence
Campaign Monitor
- Median annual cost
- $1,260
Instantly.ai
- Median annual cost
- $5,000
- Based on
- 9 deals
Contract Terms
| Term | Campaign Monitor | Instantly.ai |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Cancel anytime for monthly plans | Cancel anytime (monthly), no refund on annual |
| Minimum commitment | Annual plans require yearly commitment | None for monthly; annual plans are non-refundable |
| Price escalation | Pricing increases as subscriber count grows; automatic upgrades triggered if contact limits exceeded | No published price escalation schedule, but users report feature paywalling that effectively increases costs |
| Can downgrade | Yes | Yes |