LinkedIn Sales Navigator vs D&B Hoovers
Sales Intelligence pricing comparison · 2026
LinkedIn Sales Navigator costs $119.99–$159.99/user/mo, while D&B Hoovers costs $49/mo. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
LinkedIn Sales Navigator and D&B Hoovers both operate in the sales intelligence category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | LinkedIn Sales Navigator | D&B Hoovers |
|---|---|---|
| Core | $119.99 /user/month | $49 /month |
| Advanced | $159.99 /user/month | Custom |
| Advanced Plus | Custom | — |
Contract Terms
| Term | LinkedIn Sales Navigator | D&B Hoovers |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | 30–60 days prior to the end of the current term |
| Minimum commitment | — | The Essentials plan is available monthly at $49/month or billed annually at $529/year. Enterprise pricing is custom-quoted. |
| Price escalation | — | 6% |