Countly vs Pendo
Product Analytics pricing comparison · 2026
Countly pricing ranges from $0–$40/month, while Pendo ranges from $0–$133000/per year (varies by MAU). Countly is typically 100% more affordable, though your actual cost depends on tier and team size.
Countly
Countly offers two free plans—Lite and Flex Free—both at $0/month, plus an open-source Com
verified 10w ago
$12K
$49K
Pendo
Pendo pricing includes a Free tier for basic product analytics and four custom-priced plan
verified 11w ago
$12K
$49K
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Flex
$12K/yr
year 1 license · $40/seat
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
No Vendr data
—
Not in Vendr's deal flow
Median annual
$49K/yr
Vendr · n=523
avg 12% negotiated
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
14 sourced facts
11 hidden-cost · 1 contract · 2 review platforms
Last verified
2mo ago
Confidence
Medium confidence
Sources
19 sourced facts
13 hidden-cost · 4 contract · Vendr median · 1 review platform
Last verified
2mo ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Countly
Pendo
Auto-renewal
—
Yes
Cancellation
at any time for Flex subscriptions, with access continuing until the end of the billing period
Director approval required to disable auto-renewal
Commitment
✓
monthly commitment possible for Flex plans starting at $175 per month; Enterprise commitments defined in individual contracts
1 year
Price escalation
—
5-20% annual uplift standard at renewal, with 5% being most common and 20% when recouping previous discounts. Multi-year agreements can help waive or defer uplifts.
Can downgrade
—
No
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Countly and Pendo both operate in the product analytics category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Countly | Pendo |
|---|---|---|
| Lite | Free /month | Free /per month |
| Flex Free | Free /month | Free /per month |
| Flex | $40 /month | Free /per month |
| Enterprise | Custom | Free /per month |
| Ultimate | — | Free /per month |
Contract Terms
| Term | Countly | Pendo |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | at any time for Flex subscriptions, with access continuing until the end of the billing period | Director approval required to disable auto-renewal |
| Minimum commitment | monthly commitment possible for Flex plans starting at $175 per month; Enterprise commitments defined in individual contracts | 1 year |
| Price escalation | — | 5-20% annual uplift standard at renewal, with 5% being most common and 20% when recouping previous discounts. Multi-year agreements can help waive or defer uplifts. |
| Can downgrade | — | No |