Clay (GTM Data Enrichment) vs Clay
AI Sales Tools pricing comparison · 2026
Clay (GTM Data Enrichment) has a free plan, then $167–$446/mo, while Clay has a free plan, then $167–$446/mo. Both products are similarly priced at comparable tiers.
Clay (GTM Data Enrichment)
Clay (GTM Data Enrichment) pricing starts at $0 for the Free plan, with the Launch plan at
verified 11w ago
$5.4K
$60K
Clay
Clay is a data enrichment and workflow automation platform purpose-built for go-to-market
verified 7d ago
$5.4K
$60K
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Growth
$5.4K/yr
year 1 license · flat plan price
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
No Vendr data
—
Not in Vendr's deal flow
Median annual
$60K/yr
Vendr · n=96
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
5 sourced facts
4 hidden-cost · 1 contract
Last verified
2mo ago
Confidence
Limited confidence
Sources
16 sourced facts
12 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified
1w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Clay
Clay
Auto-renewal
—
Yes
Cancellation
—
Not clearly published; users report no advance renewal reminder and difficulty locating cancellation options
Commitment
—
—
Price escalation
Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources.
No published schedule found in sources
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Clay (GTM Data Enrichment) and Clay both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Clay (GTM Data Enrichment) | Clay |
|---|---|---|
| Free | Free /month | Free /month |
| Launch | $167 /month | Custom |
| Growth | $446 /month | Custom |
| Enterprise | Custom | Custom |
Contract Terms
| Term | Clay (GTM Data Enrichment) | Clay |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Not clearly published; users report no advance renewal reminder and difficulty locating cancellation options |
| Minimum commitment | — | — |
| Price escalation | Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources. | No published schedule found in sources |