AppFolio vs Guesty
Property Management pricing comparison · 2026
AppFolio pricing ranges from $1.4–$5/unit/month, while Guesty ranges from $9–$29/listing/month. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
VS
Plan-by-Plan Pricing
| Plan | AppFolio | Guesty |
|---|---|---|
| Core | $1.40 /unit/month | $9 /listing/month |
| Plus | $3 /unit/month | $20 /listing/month |
| Max | $5 /unit/month | $29 /listing/month |
| Pro | — | Custom |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
AppFolio
5 scenarios$70/month (50 units × $1.40/unit, Core plan)
$300/month (100 units × $3/unit, Plus plan)
$280/month (200 units × $1.40/unit, Core plan)
Guesty
3 scenarios$40/month ($20/listing x 2, billed annually as $480/year)
Solo Host — 2 Listings (Annual Plan)
$27/month
Solo Host — 3 Listings (Pay-As-You-Grow)
base + ~$22.50/month in reservation fees = ~$50/month total
$87/month ($29/listing x 3)
Max Lite — 3 Listings (Monthly Plan)
Market Intelligence
AppFolio
- Median annual cost
- $599
- Based on
- 44 deals
Guesty
- Median annual cost
- $400
- Based on
- 12 deals
Contract Terms
| Term | AppFolio | Guesty |
|---|---|---|
| Auto-renewal | — | — |
| Cancellation | — | — |
| Minimum commitment | — | Guesty Pro requires minimum 2 listings |
| Price escalation | No published schedule, but pricing structure has changed over time with new fees added for previously included services like ACH payments | Guesty have just gotten ridiculous with their pricing over the years. When I started off I used them and then discovered HostAway when I was 150 properties in. their pricing model had changed to a % of revenue, which was just not feasible for me. |