Social Media Management Software Pricing 2026: 14+ Tools Compared
Quick Answer

Social Media Management software pricing ranges from Free to $5K per user per month in 2026. The category average is $327/user/month. 5 of 14 tools offer free tiers.

Quick Picks

Best Value

Buffer

From Free/month

Best Free Tier

Buffer

Free plan available

Most Feature-Rich

Brandwatch

Up to $5K/month

Full Comparison Matrix

Product Starting Price Popular Tier Enterprise Free Tier Best For
Buffer Free /month $5 /month $10 /month Yes Individual creators testing the platform
Publer Free /social account/month $12 /social account/month $21 /social account/month Yes -
Metricool Free /month $22 /month $54 /month Yes -
Later $25 /month $45 /month $80 /month No Individuals getting started
SocialBee $29 /month $49 /month $99 /month No -
Iconosquare $33 /per month $76 /per month $139 /per month No Solo creators and small brands managing a handful of social profiles
Agorapulse $79 /user/month $129 /user/month $199 /user/month No -
Vista Social $79 /month $149 /month $349 /month No -
Hootsuite $99 /month $174 /month $249 /month No Individual social media managers
Sprout Social Free /month $199 /month $399 /month Yes Try Sprout free before committing
Sendible $29 /month $199 /month $750 /month No -
Brand24 $249 /month $424 /month $699 /month No Solo entrepreneurs and freelancers tracking a single brand
Snapchat for Business Free /month $600 /month $3K /month Yes SMBs running their own campaigns; anyone testing Snapchat ads
Brandwatch $800 /month $2.5K /month $5K /month No Researchers and analysts

Category Summary

14

Products

$102

Avg Starting

$327

Avg Popular

5

Free Tiers

Social Media Management Pricing FAQ

01 What is social media management software?

Social media management software helps schedule posts, monitor engagement, and analyze performance across multiple social platforms from one dashboard.