Price checkMonthly
Call Tracking$30/moPlus$60/moPro$100/mo
See all 7 plans
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WhatConverts costs $30 to $1.3K per month as of March 2026, with 7 plans available. Plans: Call Tracking at $30/month, Plus at $60/month, Pro at $100/month, Elite at $160/month, Agency Plus at $500/month, Agency Pro at $800/month, and Agency Elite at $1250/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

WhatConverts offers 7 pricing tiers: Call Tracking, Plus, Pro, Elite, Agency Plus, Agency Pro, Agency Elite. Paid plans include Call Tracking at $30/month, Plus at $60/month, Pro at $100/month. The Plus plan is marketing teams that capture leads from multiple sources (calls, forms, chat) and need full campaign and keyword attribution.

Compared to other marketing automation software, WhatConverts is positioned at the mid-market price point.

  • Median contract: $1,920/yr from 0 purchases
    • 0
  • 1 documented hidden costs beyond list price
Last verified: | Sources: 1 pricing pages and reviews

How much does WhatConverts cost?

WhatConverts pricing ranges from $30 to $1250/month across 7 plans. Plans include Call Tracking at $30/month, Plus at $60/month, Pro at $100/month, Elite at $160/month, Agency Plus at $500/month, Agency Pro at $800/month, Agency Elite at $1250/month.

WhatConverts Pricing Overview

WhatConverts has 7 pricing plans ranging from $30 to $1,250/month. The Call Tracking plan costs $30/month, best for small businesses that primarily generate leads via phone calls and want basic call attribution to marketing campaigns. The Plus plan costs $60/month, best for marketing teams that capture leads from multiple sources (calls, forms, chat) and need full campaign and keyword attribution. The Pro plan costs $100/month, best for healthcare practices, dental offices, and marketers who need hipaa compliance, custom reporting, and automated report delivery. The Elite plan costs $160/month, best for in-house marketing teams that need complete multi-touch attribution and lead intelligence for a single website or brand. The Agency Plus plan costs $500/month, best for digital marketing agencies managing many smb clients who need multi-channel lead tracking without hipaa or advanced reporting requirements. The Agency Pro plan costs $800/month, best for agencies serving healthcare clients or needing hipaa-compliant tracking and custom reporting delivered to client stakeholders. The Agency Elite plan costs $1,250/month, best for full-service agencies that require complete attribution intelligence and customer journey data across all client accounts.

The median WhatConverts customer pays $1,920/year.

There are at least 1 documented hidden costs beyond WhatConverts's list price, including implementation, training, and add-on fees.

This pricing was last verified in March 3, 2026 from 1 independent sources.

Visit WhatConverts Pricing

WhatConverts pricing starts at $30/month for the Call Tracking plan, with the Plus plan at $60/month, Pro at $100/month, and Elite at $160/month. For agencies managing multiple clients, Agency Plus runs $500/month, Agency Pro is $800/month, and Agency Elite is $1,250/month. All plans track leads across calls, forms, and live chat with monthly billing only.

How WhatConverts Pricing Compares

Compare WhatConverts pricing against top alternatives in Marketing Automation.

ActiveCampaign $15-$145/user/mo View pricing → Brevo $0-$0/user/mo View pricing → ConvertKit $0-$66/user/mo View pricing →

All WhatConverts Plans & Pricing

Plan Monthly Annual Best For
Call Tracking includedUsageCredit: $30/month $30 /month Custom Small businesses that primarily generate leads via phone calls and want basic call attribution to marketing campaigns
Plus includedUsageCredit: $30/month $60 /month Custom Marketing teams that capture leads from multiple sources (calls, forms, chat) and need full campaign and keyword attribution
Pro includedUsageCredit: $30/month $100 /month Custom Healthcare practices, dental offices, and marketers who need HIPAA compliance, custom reporting, and automated report delivery
Elite includedUsageCredit: $30/month $160 /month Custom In-house marketing teams that need complete multi-touch attribution and lead intelligence for a single website or brand
Agency Plus includedUsageCredit: $250/monthsubAccounts: Unlimited $500 /month Custom Digital marketing agencies managing many SMB clients who need multi-channel lead tracking without HIPAA or advanced reporting requirements
Agency Pro includedUsageCredit: $300/monthsubAccounts: Unlimited $800 /month Custom Agencies serving healthcare clients or needing HIPAA-compliant tracking and custom reporting delivered to client stakeholders
Agency Elite includedUsageCredit: $400/monthsubAccounts: Unlimited $1250 /month Custom Full-service agencies that require complete attribution intelligence and customer journey data across all client accounts
View all features by plan

Call Tracking

  • Call and text message tracking
  • Dynamic number insertion (DNI)
  • Call recording
  • Basic lead management
  • Campaign-level reporting
  • $30/month included usage credit

Plus

  • All Call Tracking features
  • Form lead capture
  • Chat lead capture
  • Ecommerce and transaction tracking
  • Campaign and keyword-level reporting
  • Google Ads integration
  • Google Analytics integration
  • Bing Ads integration
  • $30/month included usage credit

Pro

  • All Plus features
  • Call flows and routing
  • Custom report builder
  • Scheduled email reports (daily, weekly, monthly)
  • HIPAA compliance
  • API access
  • $30/month included usage credit

Elite

  • All Pro features
  • Customer journey tracking
  • Multi-click marketing attribution
  • Visited pages tracking per lead
  • Lead scoring intelligence
  • $30/month included usage credit

Agency Plus

  • All Plus plan features for every sub-account
  • Unlimited client sub-accounts
  • Centralized master account billing
  • Multi-channel lead capture (calls, forms, chats, ecommerce)
  • Campaign and keyword-level reporting per account
  • $250/month included usage credit

Agency Pro

  • All Pro plan features for every sub-account
  • Unlimited client sub-accounts
  • HIPAA and GDPR compliance
  • Call flows and routing
  • Custom report builder
  • Scheduled email reports
  • API access
  • $300/month included usage credit

Agency Elite

  • All Elite plan features for every sub-account
  • Unlimited client sub-accounts
  • Customer journey tracking per account
  • Multi-click marketing attribution
  • Visited pages tracking per lead
  • Lead scoring intelligence
  • HIPAA and GDPR compliance
  • Call flows and routing
  • Custom report builder
  • Scheduled email reports
  • API access
  • $400/month included usage credit
See WhatConverts Plans & Sign Up

Compare WhatConverts vs Alternatives

Before committing to WhatConverts, compare pricing with these 3 alternatives in the same category.

VSActiveCampaign
From $15/user/mo

Getting started with personalized email marketing

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VSBrevo
Free

Testing platform or very small sending volumes

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VSConvertKit
Free

Creators building their audience with basic email needs

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All WhatConverts alternatives & migration guides

What Companies Actually Pay for WhatConverts

The median WhatConverts buyer pays $1,920/year based on 0 verified purchase transactions.

What companies actually pay $1,920/yr Median across 0 purchases
0
Review scores
Trustpilot 1/5 (2)
Top pricing complaints
Inaccurate trackingSlow customer service response timesAccount cancellation issuesInterface can feel cluttered when managing multiple accounts
Source: Vendr buyer database — median calculated from 0 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.
Visit WhatConverts Pricing

How WhatConverts Pricing Compares

Software Starting Price Top Price
WhatConverts $30/month $1250/month
ActiveCampaign $15/month $145/month
Brevo $25/month $65/month
ConvertKit Free $66/month
Customer.io Free $1000/month
Drift $2500/month $5000/month

Browse all Marketing Automation pricing →

1 WhatConverts Hidden Costs Beyond the List Price

Beyond the listed price, WhatConverts has at least 1 documented hidden costs that can significantly increase total cost of ownership.

Watch for 1 hidden costs
  • Call Transcription Overage Fees 10-25% of license costs
    medium 1 source
    G2 "For the Elite plan, you only get $30 work of transcription usage. We're a small business, don't get massive amounts of calls, and even we have had to add funds after already spending $160/month."
Tip

Ask your WhatConverts sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
G2 B2B reviews Vendr Verified buyer transactions Trustpilot Consumer reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 2 source citations total.

WhatConverts Pricing FAQ

01 How much does WhatConverts cost per month?

WhatConverts pricing starts at $30/month for the Call Tracking plan. The Plus plan is $60/month, Pro is $100/month, and Elite is $160/month. For agencies managing multiple clients, the Agency Plus plan runs $500/month, Agency Pro is $800/month, and Agency Elite is $1,250/month. All plans are billed monthly with no annual pricing option.

02 Does WhatConverts offer a free trial?

Yes, WhatConverts offers a free trial. Contact their sales team for trial details and duration specifics.

03 What kind of customer support does WhatConverts provide?

WhatConverts provides live chat support with very fast response times. Users consistently report the support team responds within minutes to hours, helps with technical setup issues, and can log directly into accounts to resolve problems. Multiple reviewers describe the support as 'world-class' and 'the best of any SaaS company' they've worked with.

04 Does WhatConverts integrate with Google Ads and GA4?

Yes, WhatConverts has native integrations with Google Ads, Microsoft Ads, Meta (Facebook), and GA4. Users report these integrations make sending clean conversion data straightforward. For platforms without direct integrations, you can use Zapier as a workaround.

05 Are there additional costs for call transcription?

Yes, the Elite plan ($160/month) includes only $30 worth of call transcription credits. Even small businesses with moderate call volumes report needing to purchase additional transcription credits beyond what's included in their plan.

06 What advanced features are only available on the Elite plan?

The Elite plan ($160/month) includes Lead Intelligence features, which provide granular routing of different lead types to separate Google Ads conversion actions. This level of control requires the Elite plan and is not available on the Call Tracking, Plus, or Pro tiers. Elite also includes AI-powered call summaries, keyword detection, and intent detection.

07 Can WhatConverts track all lead types in one place?

Yes, WhatConverts tracks calls, forms, live chat, and eCommerce orders in a single dashboard. Users report setup is straightforward and all conversion types flow into one unified view that both their teams and clients can access without extensive training.

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