Quick Answer
High confidence
$0 – $350
per month Typical: $13

Mailchimp pricing starts at $0 and goes up to $350 per month. Most teams pay around $13/month for the features they need.

For a typical team of 10-50 users, expect to pay around $13/month with Mailchimp's most popular plan.

Verified January 2024 • 3 sources
$0–$350 per month

All Mailchimp Plans & Pricing

Plan Monthly Annual Best For
Free Contacts: 500Sends: 1,000/month Free Free 0 New businesses getting started
Essentials Contacts: 500Sends: 5,000/month $13 /month $13 /month Growing email lists
Standard Contacts: 500Sends: 6,000/month $20 /month $20 /month Marketing automation
Premium Contacts: 10000Sends: 150,000/month $350 /month $350 /month High-volume senders
View all features by plan

Free

  • 500 contacts
  • 1,000 monthly sends
  • Email support (30 days)
  • Basic templates

Essentials

  • 5,000 monthly sends
  • A/B testing
  • Custom branding
  • 24/7 support

Standard

  • 6,000 monthly sends
  • Customer Journey Builder
  • Send time optimization
  • Behavioral targeting

Premium

  • 150,000 monthly sends
  • Unlimited users
  • Comparative reporting
  • Phone support

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Hidden Costs to Budget For

Watch for 5 hidden costs
  • Pricing increases significantly with contact count - 10K contacts costs $100+/month
  • Transactional emails charged separately at $20/25K emails
  • SMS credits cost extra ($0.015-$0.05/message)
  • Premium features like Advanced Segmentation require Standard or higher
  • Free plan limited to 500 contacts (down from 2,000 previously)
Tip

Ask your Mailchimp sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Mailchimp cost?

Mailchimp pricing starts at $13/month for Essentials (500 contacts). Standard costs $20/month, and Premium starts at $350/month. Prices scale based on contact count - for example, 10,000 contacts on Standard costs about $100/month.

02 Is Mailchimp free?

Mailchimp has a free plan, but it's now limited to just 500 contacts and 1,000 monthly sends. The free plan previously allowed 2,000 contacts. For most growing businesses, a paid plan is needed quickly.

03 How does Mailchimp pricing work?

Mailchimp uses contact-based pricing. You pay a base price for a plan tier, which includes a set number of contacts and sends. As your list grows, the price increases in tiers. For example, Essentials starts at $13/month for 500 contacts, but 10K contacts costs about $87/month.

04 Is Mailchimp or ConvertKit cheaper?

For small lists, Mailchimp is cheaper. Mailchimp Essentials at $13/month (500 contacts) beats ConvertKit's $15/month (300 subscribers). At scale, pricing is similar. ConvertKit's free plan (1,000 subscribers) is more generous than Mailchimp's (500 contacts).

05 Does Mailchimp charge for unsubscribed contacts?

Yes, Mailchimp counts unsubscribed and non-subscribed contacts toward your contact limit, though at a lower tier. This is a common complaint - you pay for contacts who can't receive your emails. Archiving contacts removes them from billing.

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