Quick Answer
Last verified:

Drift pricing varies by team size and features, ranging from $2.5K to $5K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Drift offers 3 pricing tiers: Premium, Advanced, Enterprise. Standard paid plans include Premium at $2500/month. The Advanced plan is growing companies needing automation and pipeline conversion.

Compared to other marketing automation software, Drift is positioned at the premium price point.

Last verified: January 2026 | Sources: 3 pricing pages and reviews

Drift is a conversational marketing and sales platform that helps businesses engage website visitors through AI-powered chatbots, live chat, and personalized messaging. Acquired by Salesloft, Drift focuses on pipeline generation and revenue acceleration for B2B companies.

Drift pricing starts at $2,500/month for the Premium plan with annual contracts required. This positions Drift as an enterprise-focused platform with pricing significantly higher than traditional marketing automation tools, targeting mid-market and enterprise B2B organizations with complex sales cycles.

All Drift Plans & Pricing

Plan Monthly Annual Best For
Premium $2500 /month $2500 /month Small businesses getting started with conversational marketing
Advanced Contact Contact Growing companies needing automation and pipeline conversion
Enterprise Contact Contact Large enterprises needing AI, advanced security, and white-glove support
View all features by plan

Premium

  • Custom chatbots
  • Live chat
  • Conversational landing pages
  • Real-time notifications
  • Meeting scheduler
  • Intel (visitor tracking)
  • Email integration
  • Basic reporting

Advanced

  • All Premium features
  • Fastlane (priority routing)
  • Audiences (segmentation)
  • A/B testing
  • Advanced routing
  • Dedicated CSM
  • Quarterly strategy consulting
  • Support engineer access
  • Rep insights
  • Opportunity tracking

Enterprise

  • All Advanced features
  • AI-powered chatbots
  • Flex routing
  • Custom RBAC (role-based access)
  • Monthly strategy consulting
  • Quarterly EBRs (executive business reviews)
  • Expanded CSM access
  • Advanced security features
  • Premium integrations
  • Custom SLAs
Visit Drift Website

Get a custom Drift quote

Enter your work email and we'll send you a detailed cost breakdown.

No spam. Unsubscribe anytime.

Hidden Costs to Budget For

Watch for 7 hidden costs
  • Per-seat licensing at $80/user/month ($960/year per user) for inbox, routing, and reporting access
  • Annual contract required - no monthly billing option available
  • Advanced plan estimated at $40,000-$50,000 annually beyond base Premium cost
  • Enterprise plan ranges $60,000-$150,000+ annually depending on scale
  • Implementation and onboarding fees typically $10,000-$50,000+
  • AI chatbot features require Enterprise tier upgrade
  • Premium integrations (Salesforce, HubSpot advanced features) may have additional costs
Tip

Ask your Drift sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Drift cost?

Drift Premium starts at $2,500/month ($30,000/year) with annual contract required. Advanced and Enterprise plans require custom pricing, typically ranging from $40,000-$150,000+ annually. Additional seat licenses cost $80/month per user.

02 Does Drift have a free plan?

No, Drift does not offer a free plan or free trial. All plans require contact with sales and annual contracts. However, eligible startups can receive up to 75% off through Drift's Startup Program.

03 What hidden costs should I expect?

Seat licenses cost $80/user/month for anyone needing inbox, routing, or reporting access. Implementation fees range $10,000-$50,000+. AI features require Enterprise plan upgrade. All plans require annual contracts with no monthly billing option.

04 Can I negotiate Drift pricing?

Yes, Drift pricing is highly negotiable, especially for multi-year contracts. Advanced and Enterprise tiers are custom-priced based on your needs, team size, and expected usage. End-of-quarter timing can unlock significant discounts.

05 Is annual billing required?

Yes, all Drift plans require annual contracts. There is no monthly billing option available. Annual prepayment is mandatory, making it a significant upfront investment.

06 Drift vs Intercom: Which is cheaper?

Intercom is significantly cheaper for small to mid-sized teams. Intercom Essential starts at $39/month base + $14/seat, while Drift Premium starts at $2,500/month. Drift is positioned for enterprise-level conversational marketing.

07 What's included in Drift Advanced?

Advanced adds Fastlane routing, audience segmentation, A/B testing, dedicated CSM, quarterly strategy consulting, support engineer access, rep insights, and opportunity tracking beyond Premium's basic chat and bot features.

08 Does Drift offer startup discounts?

Yes, Drift offers up to 75% off standard pricing through their Startup Program for qualifying early-stage companies. This can make Premium more accessible at around $625-750/month for eligible startups.