Act-On Alternatives 2026: Top Options Compared
Find the right marketing automation solution for your team
Act-On costs $900 to $900 per per month as of June 2026, with 3 plans available. Plan: Professional at $900/per month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Act-On offers 3 pricing tiers: Professional, Custom, Enterprise. Paid plans include Professional at $900/per month.
Act-On alternatives in the marketing automation category are available at various price points. Act-On costs $900-$900/per month. Pricing verified from 1 sources by CostBench.
Finding Act-On Alternatives
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We're currently building our database of Act-On alternatives. In the meantime, explore other marketing automation options in our category.
Browse Marketing Automation Software →When to Stay with Act-On
Stay with Act-On if you're already deeply integrated into its ecosystem, rely on its unique features, or have significant customizations in place. The cost and disruption of switching may outweigh the benefits if Act-On is meeting your core needs.
- You've invested heavily in customizations and integrations
- Your team is highly trained and productive on Act-On
- You need features that alternatives don't offer
- Migration costs would exceed multi-year savings
Frequently Asked Questions
01 What are the best Act-On alternatives?
Popular Act-On alternatives in the Marketing Automation space include various options depending on your team size, budget, and specific feature requirements. Consider what aspects of Act-On work well for you and what you'd like to improve.
02 Is it hard to switch from Act-On to an alternative?
Migration difficulty varies by alternative. Most modern alternatives offer import tools and migration assistance. The complexity depends on how customized your current setup is and how much historical data you need to transfer.
03 How much can I save by switching from Act-On?
Depending on the alternative you choose, you could save anywhere from 20% to 70% on per-user costs. Act-On's typical price of $900/per month is on the higher end of the market. Factor in migration costs and productivity dip during transition.
04 Should I stay with Act-On or switch?
Stay with Act-On if you're heavily invested in its ecosystem, need its advanced features, or have extensive customizations. Consider switching if you're paying for features you don't use, need better pricing, or require capabilities Act-On lacks.