Quick Answer
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Qualtrics XM pricing varies by team size and features, ranging from $0 to $0 per user/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Qualtrics XM offers 3 pricing tiers: XM for Customer Experience, XM for Employee Experience, Enterprise. The XM for Employee Experience plan is hr teams and organizations looking to improve employee engagement, retention, and overall employee experience.

Compared to other customer feedback software, Qualtrics XM is positioned at the budget-friendly price point.

Last verified: January 2026 | Sources: 10 pricing pages and reviews
Qualtrics XM (Experience Management) is a comprehensive platform that enables organizations to manage customer, employee, product, and brand experiences through a unified system. The platform combines advanced survey capabilities with AI-powered analytics, predictive intelligence, and automated action-taking to turn experience data into business outcomes. Qualtrics serves over 18,000 brands globally, offering specialized solutions for different experience types while maintaining a flexible pricing model based on interactions rather than user counts.

All Qualtrics XM Plans & Pricing

Plan Monthly Annual Best For
XM for Customer Experience users: Unlimitedinteractions: Pay for interactions (data records collected/processed) Contact Contact Organizations focused on customer experience management with multi-channel feedback needs and advanced analytics requirements
XM for Employee Experience users: Unlimitedinteractions: Pay for interactions Contact Contact HR teams and organizations looking to improve employee engagement, retention, and overall employee experience
Enterprise users: Unlimitedinteractions: Custom volume pricing Contact Contact Large enterprises requiring comprehensive experience management across all touchpoints with custom security, compliance, and integration needs
View all features by plan

XM for Customer Experience

  • Unlimited users included
  • Multi-channel feedback collection
  • AI-powered sentiment analysis
  • Real-time dashboards and reporting
  • Journey mapping and optimization
  • Predictive intelligence and recommendations
  • Text and statistical analysis
  • Integration with CRM and support systems
  • Custom survey design and branding
  • Mobile-optimized surveys
  • Role-based access control
  • API access

XM for Employee Experience

  • All Customer XM features
  • Employee engagement surveys
  • Pulse surveys and always-on listening
  • 360-degree feedback
  • Lifecycle surveys (onboarding, exit, etc.)
  • Manager effectiveness insights
  • Diversity and inclusion analytics
  • Action planning and follow-up tools
  • Benchmarking against industry standards
  • HR system integrations (Workday, SAP SuccessFactors)
  • Predictive attrition modeling
  • Advanced people analytics

Enterprise

  • All XM product capabilities (Customer, Employee, Product, Brand)
  • Advanced AI and predictive analytics
  • Custom integrations and API access
  • Dedicated success manager
  • Premium support (24/7)
  • Custom onboarding and training
  • Advanced security features (SSO, SCIM)
  • Compliance certifications (SOC 2, GDPR, HIPAA)
  • Data residency options
  • Custom SLAs and uptime guarantees
  • White-label capabilities
  • Advanced workflow automation
  • Multi-brand and multi-division support
  • Executive dashboards and reporting
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Hidden Costs to Budget For

Watch for 8 hidden costs
  • Interaction-based pricing can become unpredictable with high feedback volumes
  • Implementation and configuration services ($10,000-$100,000+)
  • Professional services for custom integrations
  • Advanced training programs beyond standard onboarding
  • Premium support packages for faster response times
  • Additional modules for specialized capabilities
  • Data storage costs for large historical datasets
  • API usage overages beyond included limits
Tip

Ask your Qualtrics XM sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Qualtrics XM cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Qualtrics XM have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Qualtrics XM?

Key features include the items listed in the pricing tiers above.

04 Is Qualtrics XM worth the price?

Value depends on your specific needs and use case. Compare features across plans.