Quick Answer
Last verified:
High confidence

Keap costs $299 to $299 per month as of March 2026. Plan: Keap at $299/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Keap offers 1 pricing tiers: Keap. Paid plans include Keap at $299/undefined.

Compared to other crm software, Keap is positioned at the premium price point.

  • Median contract: $3,588/yr from 0 purchases
  • 0
  • 5 documented hidden costs beyond list price
  • Contracts auto-renew — 10 days before renewal

How much does Keap cost?

Keap costs $299/month. Plans include Keap at $299/month.

Keap Pricing Overview

Keap has 1 pricing plans ranging from $299 to $299/month. The Keap plan costs $299/month.

Keap contracts auto-renew, with a 1 month (but annual contracts common) minimum commitment, requiring 10 days before renewal notice to cancel.

The median Keap customer pays $3,588/year.

There are at least 5 documented hidden costs beyond Keap's list price, including implementation, training, and add-on fees.

This pricing was last verified in February 4, 2026 from 2 independent sources.

Keap pricing starts at $299/month for the base plan, which includes 2 users and 1,500 contacts. Additional users cost $30/month each, and pricing increases substantially as your contact list grows—moving to 25,000 contacts can more than double your monthly cost. All plans require speaking to a retention specialist to cancel, and users report being charged for an extra month even with proper notice. Long-term customers consistently report 70%+ price increases in recent years without corresponding platform improvements.

How Keap Pricing Compares

Compare Keap pricing against top alternatives in CRM.

All Keap Plans & Pricing

Plan Monthly Annual Best For
Keap $299 / $undefined
View all features by plan

Keap

  • 1,500 contacts included
  • 2 user licenses
  • CRM with drag-and-drop sales pipeline
  • Marketing automation with AI assistants
  • Email marketing (broadcast and automated)
  • SMS marketing (500 messages included)
  • 100 voice minutes included
  • Landing pages and web forms
  • Payment processing (Keap Pay or third-party)
  • Invoicing and e-commerce
  • Appointment scheduling
  • Advanced reporting and analytics
  • Mobile app (iOS and Android)
  • Integrations with 2,500+ apps

Compare Keap vs Alternatives

Before committing to Keap, compare pricing with these 3 alternatives in the same category.

All Keap alternatives & migration guides

What Companies Actually Pay for Keap

The median Keap buyer pays $3,588/year based on 0 verified purchase transactions.

What companies actually pay $3,588/yr Median across 0 purchases
0
Review scores
TrustRadius 6.7/10 (384)
Trustpilot 1.2/5 (23)
Top pricing complaints
Constantly raising prices without adding valueExtremely difficult cancellation process requiring calls to retentionPoor customer service and unresponsive supportOutdated technology with no innovation despite price increases
Source: Vendr buyer database — median calculated from 0 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.

Keap Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solopreneur with Small Contact List $249 Year 1 total
annual
Total $249

Single user managing 1,200 contacts with basic email marketing, CRM, and payment processing. Uses included SMS tier.

Small Marketing Agency $399 Year 1 total
base
contacts
users
Total $399

Team of 4 users managing 3,500 contacts with automation, landing pages, and SMS campaigns. Needs 2 additional users and contact tier upgrade.

Growing E-commerce Business $700 Year 1 total

5-person team with 8,000 contacts using full CRM, email automation, payment processing, and advanced SMS tier. Requires additional users and contact capacity.

Established Service Business $1,200 Year 1 total

10-person team managing 15,000 contacts with comprehensive automation, multiple pipelines, invoicing, and Gold service package for dedicated support.

Small Business Starter (2 users, 1,500 contacts) $3,588 Year 1 total
$299/month × 12 months
Total $3,588

Basic Keap setup for a small team with minimal contact list

How Keap Pricing Compares

Software Starting Price Top Price
Keap $299/month $299/month
Bitrix24 CRM Free $399/organization/month
Close $9/user/month $139/user/month
Copper $9/user/month $134/user/month
Freshsales Free $69/user/month
HubSpot CRM Free $150/user/month

5 Keap Hidden Costs Beyond the List Price

Beyond the listed price, Keap has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Forced Extra Month on Cancellation $299
    high 2 sources
    Trustpilot "When I cancelled my account 2 days prior when I spoke to the consultant they refused it and said i was to be charged an entire new month AUD455."
    Trustpilot "Gave them a month's notice to cancel, they state 10 days, yet that was ignored and they take another 184 dollars out of the account."
  • Additional User Costs $30/user/month
    medium 1 source
    Reddit "Additional User Cost: $30 per user (after the first)"
  • Contact List Overage Charges 200-300% increase
    high 1 source
    Reddit "For 25,000 contacts (2 users): $585 x 12 = $7,020"
  • Unauthorized Auto-Upgrades Variable
    critical 1 source
    Trustpilot "they continuously upgrade your package without asking, just billing your card"
  • Setup and Onboarding Fees $1,000-$5,000
    medium 2 sources
    TrustRadius "Entry-level Setup Fee: Optional"
    Reddit "after spending tons of money in license and support to implement I get nowhere"
Tip

Ask your Keap sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
Trustpilot Consumer reviews Reddit User discussions TrustRadius Enterprise reviews Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 16 source citations total.

Keap Contract Terms

Keap contracts auto-renew and cannot be downgraded mid-term. Changes require 10 days before renewal. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice 10 days before renewal
Minimum Commitment 1 month (but annual contracts common)
Mid-Term Downgrade Not allowed
Payment Terms Monthly or annual upfront
Price Escalation 70% price increase reported in 12-15 months. Users consistently report Keap raising prices significantly year over year without corresponding feature improvements.
Note

Users report difficulty making any account changes without speaking to retention specialists

Based on 3 verified sources

How to Negotiate Keap Pricing

Keap contracts are negotiable. These 5 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 5 tactics
Request Nonprofit Discount high success

Keap offers a 20% discount for qualifying nonprofit organizations. Ensure you ask about this if eligible.

Reddit post mentioning nonprofit pricing
Leverage Competitor Pricing medium success

Compare Keap's pricing to competitors like ActiveCampaign ($15/month), HubSpot, or GoHighLevel. Multiple users mention these as cheaper alternatives with similar or better features.

Reddit discussions comparing CRM pricing
Negotiate Annual vs Monthly medium success

Annual billing saves approximately 16% compared to monthly. Use this as leverage to negotiate better annual rates or request monthly flexibility.

Reddit pricing breakdown showing $249/year vs $299/month
Threaten to Leave After Implementation medium success

Users report being offered retention deals when attempting to cancel. However, this requires speaking to retention specialists who will pressure you to stay.

Trustpilot cancellation experiences
Cite Lack of Innovation low success

Multiple long-term users (7-10+ years) report zero innovation or feature improvements despite massive price increases. Use this to push back on price hikes.

Trustpilot reviews from long-term customers

Full negotiation guide →

Keap Pricing FAQ

01 How much does Keap cost per month?

Keap costs $299/month when billed monthly, or $249/month ($2,988/year) when billed annually. This includes 1,500 contacts and 2 users. Annual billing saves 17% compared to monthly billing. A mandatory $500 one-time onboarding fee also applies.

02 What is the difference between Keap and Infusionsoft?

Keap is the rebranded name for Infusionsoft. The company changed its name to Keap in 2019 to reflect its broader CRM and small business automation focus. The platform offers the same core functionality as Infusionsoft but with a simplified pricing structure and user interface.

03 How much do additional contacts cost in Keap?

Contact pricing is tiered based on volume. Moving from 1,500 to 2,500 contacts adds approximately $84/month. The 2,500-5,000 tier adds $150/month, and 5,000-10,000 contacts add $240/month. Pricing scales up significantly for larger contact databases, reaching $10,140/month for 4M+ contacts.

04 Does Keap have a free trial?

Yes, Keap offers a 14-day free trial with no credit card required. However, the trial has limitations including a 25-email sending limit, no payment processing, and no SMS messaging capabilities.

05 What is included in the $500 onboarding fee?

The mandatory $500 implementation package includes one-on-one strategy-building sessions, a Sales & Marketing Playbook (valued at $1,500), data import and migration services, weekly and monthly check-ins with a strategy manager, and automation setup assistance. This fee is required for all new customers.

06 Can I cancel my Keap subscription anytime?

While you can cancel your Keap subscription, if you signed up for an annual contract and cancel before the term ends, you'll be charged a $299 early termination fee. Month-to-month subscriptions can be canceled without this penalty.

07 How much do SMS and text messages cost in Keap?

Tier 1 SMS/voice is included with your subscription: 500 text messages and 100 voice minutes per month. Additional tiers start at $24/month. Overage charges are $0.015 per text message and $0.01 per voice minute. Additional 500-message bundles cost $6/month. SMS features are currently only available to U.S. users.

08 Is Keap good value for money?

User reviews are mixed on value. According to surveys, 21% of users consider Keap good value for money, and 15% state that while expensive, it's worth the price. However, 56% of users reviewed agreed that the software is too expensive. Many users cite the mandatory onboarding fee, contact scaling costs, and additional fees as reducing overall value.

09 Can I cancel Keap online?

No. Keap does not allow online cancellation. You must schedule a call with a retention specialist and provide 10 days notice. Multiple users report being charged for an additional full month even after proper notice, and you cannot remove payment methods from your account until after cancellation is processed.

10 Has Keap's pricing increased recently?

Yes, significantly. Multiple long-term users report price increases of 70% in 12-15 months, with some stating prices have doubled in the last couple of years. These increases came without corresponding improvements to features or service quality.

11 What additional costs should I expect with Keap?

Beyond the base subscription, expect $30/month per additional user, escalating costs as your contact list grows, optional setup/onboarding fees ($1,000-$5,000), and a forced extra month charge if you cancel. Some users also report unauthorized auto-upgrades that increase their bill without consent.

12 Is Keap's pricing competitive compared to alternatives?

No. Users consistently report that competitors like ActiveCampaign ($15/month starting), HubSpot, and GoHighLevel offer similar or better features at significantly lower price points. Keap's value proposition has declined as prices increased without platform improvements.

Is this pricing incorrect? — we verify and update within 24 hours.