Quick Answer
Last verified:

Keap pricing varies by team size and features, ranging from $299 to $299 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Keap offers 1 pricing tiers: Keap. Standard paid plans include Keap at $299/undefined.

Compared to other crm software, Keap is positioned at the premium price point.

All Keap Plans & Pricing

Plan Monthly Annual Best For
Keap $299 / $undefined โ€”
View all features by plan

Keap

  • 1,500 contacts included
  • 2 user licenses
  • CRM with drag-and-drop sales pipeline
  • Marketing automation with AI assistants
  • Email marketing (broadcast and automated)
  • SMS marketing (500 messages included)
  • 100 voice minutes included
  • Landing pages and web forms
  • Payment processing (Keap Pay or third-party)
  • Invoicing and e-commerce
  • Appointment scheduling
  • Advanced reporting and analytics
  • Mobile app (iOS and Android)
  • Integrations with 2,500+ apps

Get a custom Keap quote

Enter your work email and we'll send you a detailed cost breakdown.

No spam. Unsubscribe anytime.

Hidden Costs to Budget For

Watch for 12 hidden costs
  • Mandatory $500 one-time onboarding and implementation fee (includes strategy sessions, data migration, and automation setup)
  • Additional users cost $39/month per user beyond the 2 included
  • Contact tier pricing: 1,000-2,500 contacts add $84/month, 2,500-5,000 add $150/month, 5,000-10,000 add $240/month, scaling up to $10,140/month for 4M+ contacts
  • $299 early termination fee if you cancel annual contract before term ends
  • $30 late payment fee if payment is missed by up to 15 days
  • SMS overage charges at $0.015 per message beyond 500 included messages
  • Voice overage charges at $0.01 per minute beyond 100 included minutes
  • Additional SMS bundles available at $6/month for 500 messages
  • Additional phone numbers cost $10/month each
  • Payment processing fees apply (varies by processor: Keap Pay or third-party)
  • Optional service packages: Silver ($99/month), Gold ($499/month), Platinum (higher tiers available)
  • Done-for-you automations and advanced services cost extra
Tip

Ask your Keap sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown โ†’

Frequently Asked Questions

01 How much does Keap cost per month?

Keap costs $299/month when billed monthly, or $249/month ($2,988/year) when billed annually. This includes 1,500 contacts and 2 users. Annual billing saves 17% compared to monthly billing. A mandatory $500 one-time onboarding fee also applies.

02 What is the difference between Keap and Infusionsoft?

Keap is the rebranded name for Infusionsoft. The company changed its name to Keap in 2019 to reflect its broader CRM and small business automation focus. The platform offers the same core functionality as Infusionsoft but with a simplified pricing structure and user interface.

03 How much do additional contacts cost in Keap?

Contact pricing is tiered based on volume. Moving from 1,500 to 2,500 contacts adds approximately $84/month. The 2,500-5,000 tier adds $150/month, and 5,000-10,000 contacts add $240/month. Pricing scales up significantly for larger contact databases, reaching $10,140/month for 4M+ contacts.

04 Does Keap have a free trial?

Yes, Keap offers a 14-day free trial with no credit card required. However, the trial has limitations including a 25-email sending limit, no payment processing, and no SMS messaging capabilities.

05 What is included in the $500 onboarding fee?

The mandatory $500 implementation package includes one-on-one strategy-building sessions, a Sales & Marketing Playbook (valued at $1,500), data import and migration services, weekly and monthly check-ins with a strategy manager, and automation setup assistance. This fee is required for all new customers.

06 Can I cancel my Keap subscription anytime?

While you can cancel your Keap subscription, if you signed up for an annual contract and cancel before the term ends, you'll be charged a $299 early termination fee. Month-to-month subscriptions can be canceled without this penalty.

07 How much do SMS and text messages cost in Keap?

Tier 1 SMS/voice is included with your subscription: 500 text messages and 100 voice minutes per month. Additional tiers start at $24/month. Overage charges are $0.015 per text message and $0.01 per voice minute. Additional 500-message bundles cost $6/month. SMS features are currently only available to U.S. users.

08 Is Keap good value for money?

User reviews are mixed on value. According to surveys, 21% of users consider Keap good value for money, and 15% state that while expensive, it's worth the price. However, 56% of users reviewed agreed that the software is too expensive. Many users cite the mandatory onboarding fee, contact scaling costs, and additional fees as reducing overall value.