Optimizely vs AB Tasty
A/B Testing pricing comparison · 2026
Optimizely pricing ranges from $50000–$250000/month, while AB Tasty ranges from $30000–$150000/month. AB Tasty is typically 25% more affordable, though your actual cost depends on tier and team size.
VS
Optimizely and AB Tasty both operate in the a/b testing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Optimizely | AB Tasty |
|---|---|---|
| Enterprise | Custom | Custom |
| Enterprise | — | Custom |
Market Intelligence
Optimizely
- Median annual cost
- $50,000
- Based on
- 3 deals
AB Tasty
- Median annual cost
- $40,000
- Based on
- 3 deals