Optimizely vs AB Tasty
A/B Testing pricing comparison · 2026
Optimizely uses custom pricing, while AB Tasty uses custom pricing.
Optimizely
Optimizely uses custom enterprise pricing with no publicly listed rates.
verified 10d ago
$40K
$50K
AB Tasty
AB Tasty has merged with VWO, and its pricing page now shows the Wingify platform plans: G
verified 10d ago
$40K
$50K
Recorded annual contract medians
AB
median is
$10K
less than
Optimizely
· different customer contracts; not a quote
Cheapest
$40K
Spread
20%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Custom pricing
Custom
all tiers are quote-only
Custom pricing
Custom
all tiers are quote-only
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$50K/yr
Vendr · n=3 · limited data
↓ Lowest median
Median annual
$40K/yr
Vendr · n=3 · limited data
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
10 sourced facts
6 hidden-cost · 2 contract · Vendr median · 1 review platform
Last verified
1w ago
Confidence
Limited confidence
Sources
2 sourced facts
1 contract · Vendr median
Last verified
1w ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Optimizely
AB
Auto-renewal
Yes
Yes
Cancellation
—
30, 60, or 90 days before the expiration date
Commitment
2 years
—
Price escalation
No published schedule but pricing increases significantly with traffic growth and event volumes
—
Can downgrade
No
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Optimizely and AB Tasty both operate in the a/b testing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Optimizely | AB Tasty |
|---|---|---|
| Enterprise | Custom | Custom |
| Pro | — | Custom |
| Enterprise | — | Custom |
Market Intelligence
Optimizely
- Median annual cost
- $50,000
- Based on
- 3 deals
AB Tasty
- Median annual cost
- $40,000
- Based on
- 3 deals
Contract Terms
| Term | Optimizely | AB Tasty |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | 30, 60, or 90 days before the expiration date |
| Minimum commitment | 2 years | — |
| Price escalation | No published schedule but pricing increases significantly with traffic growth and event volumes | — |
| Can downgrade | No | — |