Make vs Zapier Pricing | Costbench

Make vs Zapier

AI Automation pricing comparison · 2026

Make pricing ranges from $0–$34.12/month, while Zapier ranges from $0–$103.5/month. Make is typically 6% more affordable, though your actual cost depends on tier and team size.

Option A

Make

$0–$34.12
/month
5 plans · Free tier
Full pricing breakdown →
VS
Option B

Zapier

$0–$103.5
/month
4 plans · Free tier
Full pricing breakdown →

Plan-by-Plan Pricing

Plan Make Zapier
Free Free /month Free /month
Core $10.59 /month $29.99 /month
Pro $18.82 /month $103.50 /month
Teams $34.12 /month Custom
Enterprise Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Make

6 scenarios
$0/month
Freelancer with Light Automation
Free plan (1,000 operations/month). ~600 operations consumed (200 runs x 3 average steps). Fits comfortably within Free tier limits.
$10.59/month
Small Business with Moderate Workflows
Core plan (10,000 operations/month). ~2,000 operations consumed (400 runs x 5 average steps). Includes operations rollover and 1 GB data transfer.
$34.12/month
Growing SaaS Company with Complex Automations
for Teams (base 10,000 operations) + ~$60 for 30,000 additional operations = ~$94.12/month. 12,000 operations consumed (1,500 runs x 8 steps). Requires Teams for collaboration and additional operations packages.
See all 6 scenarios →

Zapier

11 scenarios
$0/month (free tier with basic features)
Solo / Getting Started
$73/month
Growing Business
$99/month
Enterprise Setup
See all 11 scenarios →

Market Intelligence

Make

Median annual cost
$500
Based on
205 deals

Zapier

Median annual cost
$15,000
Average negotiated discount
25%
Based on
79 deals

What Users Say

Make

Trustpilot
2.5/5 (20)
Top complaints
  • Operation-based pricing becomes expensive for complex workflows
  • Testing and debugging consume billable operations
  • Premium modules lock after trial without warning

Zapier

Trustpilot
1.8/5 (25)
Top complaints
  • Strict no-refund policy on annual and monthly plans
  • Cost escalates rapidly as task volume and automation complexity grow
  • Outages and reliability issues causing duplicate records and workflow failures

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Make 5 hidden costs

high
Operation-Based Pricing Accumulation 5-15% of license costs
medium
Testing and Debugging Costs $100-$500
critical
Premium Module Lock-In After Trial $109-$499/year
medium
Charges on Plan Changes $10-$50 per change
low
Support Contact Consumes Credits Variable
See all Make hidden costs →

Zapier 10 hidden costs

high
Task Usage Cost Escalation 20-50% of license costs
high
No Refund Policy on Annual Plans $240-$828
medium
Multi-User Pricing Jump 30-100% of license costs
medium
Third-Party Integration Surcharges 5-20% of license costs
low
Free Plan Feature Gating and Forced Trial Pressure $240-$588
See all Zapier hidden costs →

Contract Terms

Term Make Zapier
Auto-renewal Yes Yes
Cancellation No refunds after billing Not publicly stated; users report no partial refunds are issued at any point after billing
Minimum commitment Monthly or annual Annual (monthly billing available at higher rates)
Price escalation No published schedule No published automatic uplift schedule; flat renewal rates available with pushback per Vendr
Can downgrade Yes Yes