ServiceNow vs Jira Service Management
Help Desk/Support pricing comparison · 2026
ServiceNow pricing ranges from $100–$300/user/month, while Jira Service Management ranges from $0–$53/agent/month. Jira Service Management is typically 74% more affordable, though your actual cost depends on tier and team size.
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ServiceNow and Jira Service Management both operate in the help desk/support category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ServiceNow | Jira Service Management |
|---|---|---|
| Standard | $100 /user/month | Free /agent/month |
| Professional | $150 /user/month | $24 /agent/month |
| Enterprise | $250 /user/month | $53 /agent/month |
| Custom/Elite | $300 /user/month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ServiceNow
6 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $150/user/month on the most popular plan
Typical Usage
Around $150/user/month on the most popular plan
Typical Usage
Jira Service Management
6 scenarios$0/month
Small IT Team (3 Agents)
Free plan covers up to 3 agents with ITSM templates, customer portal, email channel, and basic automation. Ideal starting point with no cost.
$300/month ($3,600/year)
Mid-Size IT Department (15 Agents)
Standard plan at $20/agent/month (annual billing) for 15 agents. Includes 250 GB storage, unlimited email notifications, and 5,000 automation runs/month.
$2,400/month ($28,800/year)
Enterprise DevOps Team (50 Agents)
Premium plan at $48/agent/month (annual) for 50 agents. Includes asset management (50K objects), AI virtual agent, and unlimited storage. Add $29-109/month for Statuspage.
Market Intelligence
ServiceNow
- Median annual cost
- $129,976
- Average negotiated discount
- 8%
- Based on
- 82 deals
Jira Service Management
- Median annual cost
- $588
- Based on
- 33 deals
Contract Terms
| Term | ServiceNow | Jira Service Management |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | — | — |
| Minimum commitment | 1 year typical, 3 year contracts common | — |
| Price escalation | 10-90% annual uplift standard at renewal. Organizations report 10%+ increases as routine, with 20% common for 1-year renewals and 12% for 3-year renewals. Some customers see 20-90% rate increases per line item. | — |
| Can downgrade | No | — |