ServiceNow vs HubSpot Service Hub
Help Desk/Support pricing comparison · 2026
ServiceNow uses custom pricing, while HubSpot Service Hub ranges from $0–$150/seat/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
ServiceNow
ServiceNow does not publish public pricing — all plans are quoted by sales based on your o
verified 8w ago
$348
$130K
HubSpot Service Hub
HubSpot Service Hub is the customer service arm of HubSpot's all-in-one CRM platform, desi
verified 5w ago
$348
$130K
Verdict · Vendr median · year 1
HubSpot
saves
$130K
vs
ServiceNow
· 25 seats
Cheapest
$348
Spread
100%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Custom pricing
Custom
all tiers are quote-only
Professional
$30K/yr
year 1 license · $100/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$130K/yr
Vendr · n=82
avg 8% negotiated
↓ Lowest median
Median annual
$348/yr
Vendr · n=71
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
5 sourced facts
4 contract · Vendr median
Last verified
1mo ago
Confidence
Limited confidence
Sources
16 sourced facts
10 hidden-cost · 3 contract · Vendr median · 2 review platforms
Last verified
1mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
ServiceNow
HubSpot
Auto-renewal
Yes
Yes
Cancellation
—
Contract Manager reportedly contacts customers only 2-3 months before renewal; must proactively cancel before that window to avoid auto-renewal
Commitment
1 year typical, 3 year contracts common
1 year standard; some users report 3-year contracts
Price escalation
10-90% annual uplift standard at renewal. Organizations report 10%+ increases as routine, with 20% common for 1-year renewals and 12% for 3-year renewals. Some customers see 20-90% rate increases per line item.
Users report automatic price increases at renewal; auto-renewal at increased prices without clear advance notice reported
Can downgrade
No
No
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
ServiceNow and HubSpot Service Hub both operate in the help desk/support category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ServiceNow | HubSpot Service Hub |
|---|---|---|
| Foundation | Custom | Free /seat/month |
| Advanced | Custom | $20 /seat/month |
| Prime | Custom | $100 /seat/month |
| Enterprise | — | $150 /seat/month |
Market Intelligence
ServiceNow
- Median annual cost
- $129,976
- Average negotiated discount
- 8%
- Based on
- 82 deals
HubSpot Service Hub
- Median annual cost
- $348
- Based on
- 71 deals
Contract Terms
| Term | ServiceNow | HubSpot Service Hub |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | Contract Manager reportedly contacts customers only 2-3 months before renewal; must proactively cancel before that window to avoid auto-renewal |
| Minimum commitment | 1 year typical, 3 year contracts common | 1 year standard; some users report 3-year contracts |
| Price escalation | 10-90% annual uplift standard at renewal. Organizations report 10%+ increases as routine, with 20% common for 1-year renewals and 12% for 3-year renewals. Some customers see 20-90% rate increases per line item. | Users report automatic price increases at renewal; auto-renewal at increased prices without clear advance notice reported |
| Can downgrade | No | No |