ServiceNow vs HubSpot Service Hub
Help Desk/Support pricing comparison · 2026
ServiceNow pricing ranges from $100–$300/user/month, while HubSpot Service Hub ranges from $0–$20/seat/month. HubSpot Service Hub is typically 90% more affordable, though your actual cost depends on tier and team size.
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ServiceNow and HubSpot Service Hub both operate in the help desk/support category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ServiceNow | HubSpot Service Hub |
|---|---|---|
| Standard | $100 /user/month | Free /month |
| Professional | $150 /user/month | $9 /month |
| Enterprise | $250 /user/month | $15 /month |
| Custom/Elite | $300 /user/month | $20 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ServiceNow
6 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $150/user/month on the most popular plan
Typical Usage
Around $150/user/month on the most popular plan
Typical Usage
HubSpot Service Hub
3 scenarios$60/month ($720/year)
Small Support Team (3 Agents)
Starter plan at $20/seat/month for 3 seats. No onboarding fee, no annual commitment required. Includes branding removal, basic automation, and ticket pipelines.
$11,100 Year 1 ($9,600 Professional plan + $1,500 onboarding)
Growing Support Operation (8 Agents)
Professional plan at $100/seat/month for 8 seats. Annual commitment required. Includes help center, custom workflows, SLA management, and analytics.
$30,500 Year 1 ($27,000 Enterprise plan + $3,500 onboarding)
Enterprise Service Team (15 Agents)
Enterprise plan at $150/seat/month for 15 seats. Annual upfront payment required. Includes Breeze AI agents, success forecasting, sandboxes, and SSO.
Market Intelligence
ServiceNow
- Median annual cost
- $129,976
- Average negotiated discount
- 8%
- Based on
- 82 deals
HubSpot Service Hub
- Median annual cost
- $348
- Based on
- 71 deals