Hootsuite vs Brandwatch
Social Media Management pricing comparison · 2026
Hootsuite pricing ranges from $99–$249/month, while Brandwatch ranges from $800–$5000/month. Hootsuite is typically 93% more affordable, though your actual cost depends on tier and team size.
VS
Hootsuite and Brandwatch both operate in the social media management category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Hootsuite | Brandwatch |
|---|---|---|
| Standard | $99 /user/month | Custom |
| Advanced | $249 /user/month | Custom |
| Enterprise | Custom | Custom |
Market Intelligence
Hootsuite
- Median annual cost
- $12,405
- Average negotiated discount
- 15%
- Based on
- 96 deals
Brandwatch
- Median annual cost
- $348
- Based on
- 21 deals