A/B Testing pricing across 6 tracked products: entry-tier median $160, top-tier median $799. Cheapest: Kameleoon. Most premium: VWO. Updated April 2026.
A/B Testing pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; negotiated deals typically land 15-40% below list for teams over 20 seats.
Entry-tier median is $160, top-tier median $799. Negotiated enterprise deals typically land 15-40% below list.
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.
Across 6 tracked products, the entry-tier median is $160 and the top-tier median is $799. Individual products vary significantly — see the per-product table above.
Kameleoon has the lowest entry-tier price in our tracked set.
VWO has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.