A/B Testing pricing across 10 tracked products: entry-tier median $49, top-tier median $495. Cheapest: Mutiny. Most premium: Intelligems. Updated October 2026.
A/B Testing pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; quote-only products are listed but left out of the medians.
Entry-tier median is $49, top-tier median $495 (products with published prices only).
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| AB Tasty | Custom | Custom | Custom | month |
| Convert | $399 | $499 | $599 | month |
| Evolv AI | Custom | Custom | Custom | month |
| Instapage A/B | Custom | Custom | Custom | month |
| Intelligems | $49 | $374 | $999 | month |
| Kameleoon | $495 | $495 | $495 | month |
| Mutiny | $0 | $50 | $50 | month |
| Optimizely | Custom | Custom | Custom | month |
| Unbounce | $29 | $124 | $249 | month |
| VWO | Custom | Custom | Custom | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier. Custom means the vendor publishes no list price (quote only); those rows are left out of the medians.
Across 10 tracked products, the entry-tier median is $49 and the top-tier median is $495. Individual products vary significantly — see the per-product table above.
Mutiny has the lowest entry-tier price in our tracked set.
Intelligems has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.