Quick Answer
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GoToWebinar pricing varies by team size and features, ranging from $49 to $399 per per organizer/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

GoToWebinar offers 4 pricing tiers: Lite, Standard, Pro, Enterprise. Standard paid plans include Lite at $49/per organizer/month, Standard at $99/per organizer/month, Pro at $199/per organizer/month. The Standard plan is budding marketers and mid-sized businesses requiring larger capacity and team collaboration.

Compared to other webinar software software, GoToWebinar is positioned at the mid-market price point.

Last verified: January 2026 | Sources: 0 pricing pages and reviews
GoToWebinar is one of the pioneering webinar platforms, offering straightforward pricing based on attendee capacity and organizer seats. As one of the first players in the webinar space, GoToWebinar provides reliable webinar hosting with four pricing tiers ranging from $49 to $399 per organizer per month. The platform is known for its extensive integrations and multi-language support, though its interface is considered somewhat outdated compared to newer competitors.

All GoToWebinar Plans & Pricing

Plan Monthly Annual Best For
Lite attendees: 250 maximum participantsorganizers: 1 organizer only $49 /per organizer/month $588 /per organizer/month Start-ups and small teams running low-volume webinars with a single presenter
Standard attendees: 500 maximum participantsorganizers: Multiple organizers supported $99 /per organizer/month $1188 /per organizer/month Budding marketers and mid-sized businesses requiring larger capacity and team collaboration
Pro attendees: 1,000 maximum participantsorganizers: Multiple organizers supported $199 /per organizer/month $2388 /per organizer/month Professional marketers running automated webinar funnels and large-scale lead generation campaigns
Enterprise attendees: 3,000 maximum participantsorganizers: Unlimited organizers $399 /per organizer/month (annual billing) $4788 /per organizer/month (annual billing) Large enterprises requiring maximum capacity, premium support, and enterprise-grade security
View all features by plan

Lite

  • Up to 250 participants
  • 1 organizer
  • Unlimited webinars
  • Registration management
  • Polls and handouts
  • Post-webinar reports
  • Recording capabilities
  • Email templates
  • Custom branding

Standard

  • All Lite features
  • Up to 500 participants
  • Multiple organizers
  • GoToMeeting included
  • Advanced reporting
  • Source tracking
  • Custom registration fields
  • Simulive (pre-recorded) webinars
  • YouTube live streaming
  • Lead scoring

Pro

  • All Standard features
  • Up to 1,000 participants
  • Automated/evergreen webinars
  • Advanced polls and surveys
  • Certificate generation
  • Video editing tools
  • Enhanced analytics
  • Custom branding advanced options
  • Multi-session events
  • Priority support

Enterprise

  • All Pro features
  • Up to 3,000 participants
  • Dedicated account manager
  • Premium support
  • Custom integrations
  • Advanced security features
  • Service level agreements
  • Custom onboarding
  • Multi-region hosting
  • API access
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Hidden Costs to Budget For

Watch for 10 hidden costs
  • Monthly billing costs more than annual (though exact premium not disclosed)
  • Additional organizer seats charged per organizer per month
  • Toll-free dial-in numbers incur additional per-minute charges
  • Premium audio services for international dial-in
  • Advanced integrations may require higher tiers
  • Simulive and automated webinars only available on Pro tier and above
  • Recording storage limits may require upgrades
  • Custom API development and integration costs
  • Training and onboarding for teams
  • Higher participant tiers require upgrading entire plan
Tip

Ask your GoToWebinar sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 Does GoToWebinar offer a free trial?

Yes, GoToWebinar offers a free trial that allows you to test the platform's features before committing to a paid subscription. The trial typically includes access to Growth plan features.

02 What's included in GoToWebinar pricing?

GoToWebinar pricing includes unlimited webinars, registration management, polls, handouts, recordings, email templates, and custom branding. GoToMeeting is included with all plans except Lite. The number of participants and organizers varies by tier.

03 Can I host automated webinars with GoToWebinar?

Yes, but automated/evergreen webinars (pre-recorded webinars that run on autopilot) are only available on the Pro plan ($199/month) and Enterprise plan ($399/month). Lower tiers support only live webinars.

04 How much does it cost to add more organizers?

Each additional organizer costs the same as your chosen plan tier. For example, on the Standard plan ($99/month), each additional organizer adds $99/month to your total cost.

05 Does GoToWebinar integrate with CRM platforms?

Yes, GoToWebinar offers extensive integrations with popular CRM and marketing automation platforms including Salesforce, HubSpot, Marketo, and others. Some advanced integrations may require higher-tier plans.