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TextCustomText + EmailCustomCompleteCustom
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All Attentive Plans & Pricing

Prices unverified — last checked Aug 26, 2026

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Text

  • SMS/MMS/RCS
  • Two-tap technology
  • Pay per message

Text + Email

  • Unified SMS-email
  • Triggered emails
  • ESP campaigns

Complete

  • All channels
  • AI suite
  • Dedicated CSM
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Quick Answer
Last verified:
Medium confidence

Attentive doesn't publish prices — plans are quote-based. The median contract is $37,700/year based on 4 third-party buyer reports.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Attentive offers 3 pricing tiers: Text, Text + Email, Complete. The Text + Email plan is brands wanting unified messaging.

Compared to other sms marketing software, Attentive is positioned at the premium price point.

  • Median contract: $37,700/yr from 4 buyer reports Precise
  • 8 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.5 out of 5 from 1,383 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Attentive cost?

Attentive uses custom pricing across 3 plans. Contact Attentive directly for a personalized quote. Plans include Text (custom pricing), Text + Email (custom pricing), Complete (custom pricing).

Attentive Pricing Overview

Attentive doesn't publish prices — plans are quote-based. The Text plan requires contacting sales for a custom quote and is designed for e-commerce brands starting with sms marketing. The Text + Email plan requires contacting sales for a custom quote and is designed for brands wanting unified messaging. The Complete plan requires contacting sales for a custom quote and is designed for enterprise retailers with omnichannel needs.

Attentive contracts auto-renew, with a 6 to 12 months minimum commitment.

The median Attentive customer pays $37,700/year based on 4 third-party buyer reports.

There are at least 8 documented hidden costs beyond Attentive's list price, including implementation, training, and add-on fees.

This pricing was last verified in August 26, 2026 from 1 independent source.

See Attentive Plans

How Attentive Pricing Compares

Compare Attentive pricing against top alternatives in SMS Marketing.

Postscript $0-$1500/mo Compare → SimpleTexting $39-$909/mo Compare → SMSBump $0-$169/mo Compare →

Compare Attentive vs Alternatives

Before committing to Attentive, compare pricing with these 3 alternatives in the same category.

VSPostscript
Free

Growing e-commerce brands

Full comparison
VSSimpleTexting
From $39/mo

Small businesses starting with SMS marketing

Full comparison
VSSMSBump
Free

Maximize reviews impact with tools to drive SEO and brand awareness

Full comparison

All Attentive alternatives & migration guides

What Companies Actually Pay for Attentive

The median Attentive buyer pays $37,700/year based on 4 third-party buyer reports.

What companies actually pay $37,700/yr Median across 4 third-party buyer reports Precise
Review scores
Trustpilot 1.5out of 5 (20)
G2 4.5out of 5 (1,383)
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Pricing and Hidden FeesContract Rigidity and Cancellation DifficultiesEmail Builder Limitations and Missing FeaturesReporting and Analytics
Source: aggregated from 4 third-party buyer reports for this quote-only vendor. Indicative market pricing — not official vendor pricing or contract-grade data.

How Attentive Pricing Compares

Software Starting Price Top Price
Attentive $500/month $5000/month
Klaviyo SMS Free $35/month
Postscript Free $699/month
SimpleTexting $39/month $39/month
SMSBump $89/month $169/month
Twilio Free $0.022/message

Detailed pricing comparisons:

Browse all SMS Marketing pricing →

8 Attentive Hidden Costs Beyond the List Price

Beyond the listed price, Attentive has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • Quarterly Minimum Spend $2,000 to $3,000
    high 1 source
    Grounded summary If usage falls below this minimum, the client is still billed for the full committed amount.
  • Platform Fees $300 per month, potentially reaching $500-$1,000 per month
    medium 1 source
    Grounded summary Platform Fees: A base platform fee is common, starting around $300 per month and scaling upwards, potentially reaching $500-$1,000 per month, depending on features and channels selected.
  • Setup and Migration Fees $2,000 to $5,000, potentially $5,000-$25,000+
    high 1 source
    Grounded summary Setup and Migration Fees: Initial setup and data migration can incur significant upfront costs, often ranging from $2,000 to $5,000, and potentially higher for more complex integrations, sometimes reaching $5,000-$25,000+.
  • Per-Message Costs $0.01 to $0.03 per message (SMS), $0.02 to $0.05 (MMS)
    medium 1 source
    Grounded summary Per-Message Costs: SMS messages generally cost around $0.01 to $0.03 per message, while MMS messages range from $0.02 to $0.05.
  • Carrier Fees and 10DLC $0.002 to $0.005 per message, as much as 50% (buyer reports, Jul 2026)
    medium 1 source
    Grounded summary Some users report carrier fees increasing their bill by as much as 50%.
  • Short Code Costs $500 per month
    medium 1 source
    Grounded summary Short Code Costs: For high-volume sending, a dedicated short code can add approximately $500 per month.
  • Overage Fees
    high 1 source
    Grounded summary Overage Fees: Exceeding contracted message volumes triggers higher per-message rates, which are typically more expensive than the base rate.
  • Subscriber Replies
    medium 1 source
    Grounded summary Subscriber Replies: Attentive uniquely charges for subscriber replies, which can accumulate for brands with high engagement.
Tip

Ask your Attentive sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry grounded summary Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 11 source citations total.

Attentive Contract Terms

Attentive contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment 6 to 12 months
Based on 1 verified source

How to Negotiate Attentive Pricing

Attentive contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
Negotiate Overage Terms high success

Negotiate overage terms upfront, including tiered overage pricing or overage caps, and build in a buffer for seasonal spikes.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQEB0YpmcgcefHuK8L6rljjMcntThZY_6FIrX36tnp2-JbNrl0sGad429TmY50IODAMb-Enup0qFccozcXeNTLQ57JWZa88Mhi1DlTux95wlZfH0jMykAOsXKSR5tEwj8rMoOKYtBA==
High success Medium Low / difficult

Full negotiation guide →

Attentive Pricing FAQ

01 How much does Attentive cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Attentive have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Attentive?

Key features include the items listed in the pricing tiers above.

04 Is Attentive worth the price?

Value depends on your specific needs and use case. Compare features across plans.

Is this pricing incorrect? — we'll verify and update it.