Apollo.io Pricing 2026
Complete pricing guide with plans, and cost analysis
Apollo.io has a free plan. Paid plans start at $59/user/month (Basic) and go up to $149/user/month.
Apollo.io costs Free to $149 per user/month as of March 2026, with 4 plans available including a free tier. Plans: Free (free), Basic at $59/user/month, Professional at $99/user/month, and Organization at $149/user/month. The median contract is $15,750/year based on 83 verified purchases.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Apollo.io offers 4 pricing tiers: Free, Basic, Professional, Organization. A free plan is available. Paid plans include Basic at $59/undefined, Professional at $99/undefined, Organization at $149/undefined. The Basic plan is small sales teams.
Compared to other sales intelligence software, Apollo.io is positioned at the mid-market price point.
- Median contract: $15,750/yr from 83 purchases
- Average negotiated discount: 30% 0
How much does Apollo.io cost?
Apollo.io Pricing Overview
Apollo.io has 4 pricing plans, including a free tier. Paid plans range from $0 to $149/user/month. The Free plan is free and is best for individual users exploring the platform. The Basic plan costs $59/user/month, best for small sales teams. The Professional plan costs $99/user/month, best for growing sales teams. The Organization plan costs $149/user/month, best for enterprise sales organizations.
The median Apollo.io customer pays $15,750/year based on 83 verified purchases, with an average 30% discount available through negotiation.
This pricing was last verified in February 4, 2026 from 1 independent sources.
Apollo.io pricing starts at $49/user/month for the Basic plan on annual billing. For teams needing advanced features like unlimited sequences and integrations, the Professional plan runs $79/user/month annually, while the Organization plan costs $119/user/month. A Free plan is available with limited contact exports and email credits. Enterprise buyers typically pay a median of $15,750/year according to Vendr marketplace data, with average savings of 30% off list prices through negotiation.
How Apollo.io Pricing Compares
Compare Apollo.io pricing against top alternatives in Sales Intelligence.
All Apollo.io Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free | Free | $undefined | Individual users exploring the platform |
| Basic | $59 / | $49 /yearSave 17% | Small sales teams |
| Professional | $99 / | $79 /yearSave 20% | Growing sales teams |
| Organization | $149 / | $119 /yearSave 20% | Enterprise sales organizations |
View all features by plan
Free
- Access to Apollo database
- 2 active sequences
- 5 mobile credits/month
- 10 export credits/month
- 250 emails/day limit
Basic
- Unlimited email credits
- No sequence limit
- More mobile credits
Professional
- All Basic features
- Advanced reports
- A/B testing
- Dialer
Organization
- All Professional features
- SSO
- Advanced security
- API access
Compare Apollo.io vs Alternatives
Before committing to Apollo.io, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Apollo.io
The median Apollo.io buyer pays $15,750/year based on 83 verified purchase transactions, with an average 30% savings through negotiation.
with negotiation
Apollo.io Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
Basic plan with 5 users on annual billing
Professional plan with 10 users on annual billing, after typical Vendr discount
Organization plan with volume pricing based on Vendr median annual cost
Calculated from current tier data
How Apollo.io Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Apollo.io | Free | $149/user/month |
| Clearbit (Breeze Intelligence) | Free | $900/user/month |
| D&B Hoovers | Custom | Custom |
| LinkedIn Sales Navigator | $119.99/user/month | $159.99/user/month |
| Seamless.AI | Free | $147/user/month |
Apollo.io Contract Terms
Apollo.io contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
How to Negotiate Apollo.io Pricing
Apollo.io contracts are negotiable — buyers save an average of 30% off list price. These 8 tactics are sourced from real buyer experiences and procurement specialists.
Apollo offers discounts to close deals by end of quarter. Target your renewal or purchase timing to align with their fiscal quarters to maximize leverage.
Vendr community insightsApollo's fiscal year ends in January. Time your signature to align with their fiscal year-end for additional discount opportunities.
Vendr community insights: Apollo was able to give us a discount for a quick signature to align with the end of their fiscal (January).Leverage competitors like ZoomInfo, Cognism, or 6sense in negotiations. Showing you're evaluating alternatives can drive down pricing by 15-30%.
Vendr community insightsApollo offers discounts in exchange for fast turnaround on contract signing. If you can expedite internal approvals, request a discount for quick signature.
Vendr community insights: We were to get a discount for this New Purchase by turning around a signature quickly.Request removal of platform access fees during negotiations. This fee can be waived upon request.
Vendr community insights: Supplier will waive platform access fee upon request.Auto-renewal clauses can be removed during negotiation, giving you more control over renewal timing and pricing.
Vendr community insights: They were also able to give us quarterly payments and remove auto-renew.Apollo offers flexibility on payment schedules. Request quarterly payments instead of annual upfront to improve cash flow.
Vendr community insightsApollo may offer discounts in exchange for bypassing legal review. However, this tactic carries risk and may not be advisable for enterprise buyers with compliance requirements.
Vendr community insights: Apollo had offered us a discount in exchange for no legal review. We did not take the discount because legal review was necessary.Apollo.io Pricing FAQ
01 How much does Apollo.io cost?
Pricing varies by plan. Check the official pricing page for current rates.
02 Does Apollo.io have a free tier?
Check the pricing section above for free tier availability.
03 What are the main features of Apollo.io?
Key features include the items listed in the pricing tiers above.
04 Is Apollo.io worth the price?
Value depends on your specific needs and use case. Compare features across plans.
Is this pricing incorrect? — we verify and update within 24 hours.