G2 Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
G2 pricing varies by team size and features, ranging from $299 to $1K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
G2 offers 5 pricing tiers: Free Profile, Core, Review Growth (Add-on), Buyer Intent (Add-on), Enterprise. Standard paid plans include Free Profile at $0/free. The Core plan is b2b software companies that want to enhance their profile, earn badges, and improve discoverability but may already have organic review momentum.
Compared to other review management software, G2 is positioned at the premium price point.
All G2 Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free Profile reviews: No ability to proactively collect reviewsprofile: Basic profile features only | Free | Free 0 | Early-stage startups or companies exploring G2 that want a basic presence but aren't ready to invest in paid review collection |
| Core reviews: Must purchase Review Growth add-on for proactive collectionusers: Multiple user accounts included | Contact | Contact | B2B software companies that want to enhance their profile, earn badges, and improve discoverability but may already have organic review momentum |
| Review Growth (Add-on) requires: Must have Core plan ($10,000/year)campaigns: Unlimited review campaigns | Contact | Contact | Companies that need to actively collect reviews from customers to build social proof and improve G2 rankings (most effective use case for G2) |
| Buyer Intent (Add-on) requires: Core plan requireddata: Based on monthly active researchers | Contact | Contact | Sales and marketing teams that want to identify and prioritize high-intent buyers actively researching software solutions on G2 |
| Enterprise products: Multiple products supportedcustomization: Full customization available | Contact | Contact | Large software companies with multiple products that need custom integrations, dedicated support, and enterprise-grade features |
View all features by plan
Free Profile
- Basic company profile on G2.com
- List product in G2 catalog
- Access to organic reviews (customer-submitted)
- Basic profile customization
- Respond to reviews (limited)
- Access 'Users Love Us' badge after 20 reviews with 4.0+ rating
- View basic review metrics
- 1 user access
- Community support only
Core
- Enhanced profile with rich media (videos, screenshots)
- Company and product description optimization
- Competitor comparison grid
- Profile analytics and insights
- Review response capabilities
- Basic badges and awards (High Performer, etc.)
- Social proof widgets for website
- Multiple user accounts (team access)
- Email support
- Profile SEO optimization
- Stackie integration for social sharing
Review Growth (Add-on)
- Requires Core plan ($10,000) as base
- Proactive review collection campaigns
- Automated review request workflows
- Review templates and customization
- Review funnel analytics
- Integration with CRM systems (Salesforce, HubSpot)
- Review reminders and follow-ups
- Incentive management for reviewers
- Advanced review analytics
- Priority review moderation
- Dedicated review management support
Buyer Intent (Add-on)
- Access to buyer intent signals (who's researching your product)
- Real-time alerts when prospects view your profile
- Company identification and firmographic data
- Competitive intelligence (who's comparing you to competitors)
- Integration with marketing automation and CRM
- Lead scoring and prioritization
- Intent data export and API access
- Sales intelligence dashboard
- Weekly intent reports
Enterprise
- All Core, Review Growth, and Buyer Intent features
- Custom contract terms and pricing
- Multiple product profiles under one account
- Advanced API access and custom integrations
- Dedicated customer success manager
- Premium support (priority response)
- Custom reporting and analytics
- White-glove onboarding and training
- Enterprise SLAs
- Early access to new features
- Executive business reviews
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Frequently Asked Questions
01 How much does G2 cost?
Pricing varies by plan. Check the official pricing page for current rates.
02 Does G2 have a free tier?
Check the pricing section above for free tier availability.
03 What are the main features of G2?
Key features include the items listed in the pricing tiers above.
04 Is G2 worth the price?
Value depends on your specific needs and use case. Compare features across plans.