Quick Answer
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Apple Business Manager costs Free to $13.99 per month per user as of October 2026, with 6 plans available including a free tier. Plans: Apple Business (Free) (free), 50GB storage at $0.99/month per user, 200GB storage at $2.99/month per user, 2TB storage at $9.99/month per user, Single device plans at $6.99/month, and Multi-device plans at $13.99/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Apple Business Manager offers 6 pricing tiers: Apple Business (Free), 50GB storage, 200GB storage, 2TB storage, Single device plans, Multi-device plans. A free plan is available. Paid plans include 50GB storage at $0.99/month per user, 200GB storage at $2.99/month per user, 2TB storage at $9.99/month per user.

Last verified: | Sources: 1 pricing pages and reviews
Forever Free plan type

Yes, Apple Business Manager offers a forever free plan as of October 2026. The free tier includes 1 features with limits on usage. Paid plans start at $0.99/month per user (50GB storage). Pricing verified from 1 sources by CostBench.

Forever Free

Apple Business Manager's free plan is available indefinitely with no time limit.

What's Included in the Free Plan

  • Apple Business (successor to Apple Business Manager/Essentials) is a free service with built-in MDM, device setup, app distribution, managed accounts; 5GB iCloud storage per user included, extra storage and AppleCare are paid add-ons.
Start Free at Apple Business Manager

You'll Need to Upgrade When...

  • You exceed the user limit
  • You need features like advanced automation
  • You require premium support or SLA guarantees
  • You need to remove branding or watermarks
  • You need advanced integrations or API access

Hidden Restrictions on Free Plan

  • ! Apple Business Manager branding may appear on your content or communications
  • ! Support is limited to community forums or email with longer response times
  • ! Export options may be restricted or include watermarks
  • ! API access is typically limited or not available
  • ! Advanced reporting and analytics require paid plans

Free vs Paid: Which Do You Need?

Free Plan is Enough If...

  • You're an individual or very small team
  • You need only basic features
  • You don't mind usage limits
  • Branding on output is acceptable
  • Community support is sufficient

Free vs 50GB storage Plan Comparison

Apple Business (Free) $0
Features 1 included 0+ included
Support Community/Email Priority Support
Branding Apple Business Manager branding Your branding
Best For Getting started at no cost Growing teams

Frequently Asked Questions

01 Is Apple Business Manager free?

Yes, Apple Business Manager offers a forever free plan with 1 core features included. However, there are limits on users and features that may require upgrading.

02 What's included in Apple Business Manager's free plan?

Apple Business Manager's free plan includes: Apple Business (successor to Apple Business Manager/Essentials) is a free service with built-in MDM, device setup, app distribution, managed accounts; 5GB iCloud storage per user included, extra storage and AppleCare are paid add-ons.. Key limits include basic usage caps.

03 What's NOT included in Apple Business Manager's free plan?

The free plan excludes: advanced features, premium support, and higher limits. You'll also have Apple Business Manager branding and limited support options.

04 When should I upgrade from Apple Business Manager's free plan?

Consider upgrading when: you hit user or storage limits, need features like advanced automation, require premium support, or want to remove branding. The cheapest paid plan starts at $0.99/month per user.

05 Is Apple Business Manager's free plan really free forever?

Yes, Apple Business Manager's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.

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