Quick Answer
Last verified:

Klaviyo pricing varies by team size and features, ranging from $0 to $150 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Top Klaviyo Alternatives

1

Mailchimp

Easy Migration
$0-350+/mo
Best for: Smaller e-commerce brands wanting simpler, cheaper option
vs Klaviyo:

Choose Mailchimp over Klaviyo if you're a smaller store that doesn't need Klaviyo's depth and wants lower costs

2

ActiveCampaign

Medium Effort
$29-149/mo
Best for: E-commerce brands also needing CRM and sales automation
vs Klaviyo:

Choose ActiveCampaign over Klaviyo if you need CRM functionality alongside email and want broader automation beyond e-commerce

3

ConvertKit

Easy Migration
$0-59+/mo
Best for: Creator brands with simpler e-commerce needs
vs Klaviyo:

Choose ConvertKit over Klaviyo if you're primarily a creator with some digital products and don't need deep e-commerce features

When to Stay with Klaviyo

Stay with Klaviyo if you're an e-commerce brand relying on its deep Shopify/WooCommerce integration, you use its predictive analytics and product recommendations, or you've built complex flows around purchase behavior

  • You've invested heavily in customizations and integrations
  • Your team is highly trained and productive on Klaviyo
  • You need features that alternatives don't offer
  • Migration costs would exceed multi-year savings

Price Comparison

Product Price Range Migration
Current Klaviyo $0-$150/month -
Mailchimp $0-350+/mo Easy
ActiveCampaign $29-149/mo Medium
ConvertKit $0-59+/mo Easy

Detailed Comparisons

Frequently Asked Questions

01 What are the best Klaviyo alternatives?

The top Klaviyo alternatives include Mailchimp, ActiveCampaign, ConvertKit. Each offers different strengths: Mailchimp is smaller e-commerce brands wanting simpler, cheaper option, while ActiveCampaign is e-commerce brands also needing crm and sales automation.

02 Is it hard to switch from Klaviyo to an alternative?

Migration difficulty varies by alternative. Among Klaviyo alternatives, Mailchimp and ConvertKit offer easy migration paths with import tools. More complex migrations may require data cleanup and workflow reconfiguration.

03 How much can I save by switching from Klaviyo?

Depending on the alternative you choose, you could save anywhere from 20% to 70% on per-user costs. Klaviyo's pricing is competitive, so cost savings depend on your specific feature requirements. Factor in migration costs and productivity dip during transition.

04 Should I stay with Klaviyo or switch?

Stay with Klaviyo if you're an e-commerce brand relying on its deep Shopify/WooCommerce integration, you use its predictive analytics and product recommendations, or you've built complex flows around purchase behavior However, if your needs have evolved or you're not using Klaviyo's advanced features, exploring alternatives could save you money and complexity.

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