Birch Pricing 2026

Birch pricing starts at $49/month for the Essential plan and $99/month for the Pro plan, both covering up to $10K in monthly ad spend. Pricing scales with ad spend: $249/month at $30K spend, $499/month at $75K, $799/month at $150K, $1,299/month at $300K, and $1,799/month at $500K spend (all Pro plan). Annual billing saves approximately 8%, bringing the entry-level Pro plan to $91/month ($1,090/year).

Yes, Birch offers a 14-day free trial with unlimited access to all features. No credit card is required to start the trial. After the trial expires, automated rules and reports are disabled until you subscribe to a paid plan.

Birch pricing is based on your total monthly ad spend across all connected ad accounts (Meta, Google, Snapchat, TikTok). The Pro plan ranges from $99/month at $10K spend to $1,799/month at $500K spend. The Essential plan is available for spend up to $150K, from $49/month to $499/month. Ad spend above $500K/month requires Enterprise custom pricing.

On monthly plans, if your ad spend exceeds your tier limit, Birch charges a percentage-based overage fee instead of interrupting service. Pro plan overage rates range from 0.36% to 0.99% depending on your tier. For example, on the $249/month Pro plan ($30K limit), $5,000 in overspend would cost an additional $41.50 (0.83% of $5,000). Annual plans do not have overages but disable new rule creation if the spend limit is exceeded.

The Essential plan ($49/month) includes workspaces, post boosting, reports, and Slack integration with email support. The Pro plan ($99/month) adds automated rules and strategies, Explorer for creative insights, Launcher for ad creation, Stage for creative management, audience builder, custom metrics, and integrations with Google Sheets, AppsFlyer, and Hyros, plus live chat support. Essential is available for up to $150K/month ad spend; Pro covers up to $500K/month.

Yes, Birch (stylized as Birch) is the rebranded name for Revealbot. The product, features, and team remain the same. The company rebranded from Revealbot to Birch while maintaining all existing functionality for ad automation across Meta, Google, Snapchat, and TikTok advertising platforms.

Yes, annual billing gives you one month free, saving approximately 8%. For example, the Pro plan at $10K spend drops from $99/month to $91/month ($1,090/year vs $1,188/year). Annual plans also have no overage charges, though new rule creation is disabled if you exceed your monthly spend limit.

Birch is competitively priced in the ad automation space. At $99/month for up to $10K ad spend, it positions between DIY platform tools (free but manual) and full-service agencies (15-20% of ad spend). Compared to alternatives like AdEspresso and Smartly.io, Birch offers deeper automation at the lower end of the market. However, its usage-based pricing means costs scale significantly with higher ad spend.

Based on user reports, Birch may charge fees based on your total Meta ad spend, even for campaigns you run directly in Meta without using Birch. One user reported being charged an additional $516.30 for $500k+ in ad spend done outside the platform. This is a critical consideration when evaluating total cost of ownership.

Multiple users report difficulty obtaining refunds on annual subscriptions, even when canceling with significant time remaining. The company reportedly cites privacy clauses to deny refund requests. If you're unsure about long-term commitment, start with the monthly plan at $99/month for Pro rather than the annual plan at $91/month.

User feedback is mixed on Birch's value. The Pro plan costs $99/month for up to $10K in ad spend and includes automated rules, Explorer for creative insights, and Launcher for ad creation. Supporters praise time savings from automation, while critics note that some basic rule automation (like pausing ads below certain ROAS thresholds) can be configured manually in Meta's native tools for free. The platform has also been reported as occasionally buggy, requiring manual workarounds for ad launches.