ActiveCampaign Alternatives 2026: 4 Options Compared
Find the right marketing automation solution for your team
ActiveCampaign pricing varies by team size and features, ranging from $0 to $145 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Top ActiveCampaign Alternatives
HubSpot Marketing Hub
Medium EffortChoose HubSpot over ActiveCampaign if you want a more complete marketing platform with blogging, SEO, and social tools
Mailchimp
Easy MigrationChoose Mailchimp over ActiveCampaign if you want an easier interface and don't need advanced automation complexity
Klaviyo
Medium EffortChoose Klaviyo over ActiveCampaign if you're e-commerce and want deeper Shopify integration and product-focused automations
ConvertKit
Easy MigrationChoose ConvertKit over ActiveCampaign if you're a creator who finds ActiveCampaign overkill and wants simpler workflows
When to Stay with ActiveCampaign
Stay with ActiveCampaign if you've built complex automation workflows that would be painful to recreate, you rely on its CRM for sales, or you need its advanced segmentation and conditional logic
- You've invested heavily in customizations and integrations
- Your team is highly trained and productive on ActiveCampaign
- You need features that alternatives don't offer
- Migration costs would exceed multi-year savings
Price Comparison
| Product | Price Range | Migration |
|---|---|---|
| Current ActiveCampaign | $0-$145/month | - |
| HubSpot Marketing Hub | $0-800+/mo | Medium |
| Mailchimp | $0-350+/mo | Easy |
| Klaviyo | $0-1,500+/mo | Medium |
| ConvertKit | $0-59+/mo | Easy |
Detailed Comparisons
Frequently Asked Questions
01 What are the best ActiveCampaign alternatives?
The top ActiveCampaign alternatives include HubSpot Marketing Hub, Mailchimp, Klaviyo, ConvertKit. Each offers different strengths: HubSpot Marketing Hub is teams wanting fuller crm with content marketing tools, while Mailchimp is teams wanting simpler email marketing with good templates.
02 Is it hard to switch from ActiveCampaign to an alternative?
Migration difficulty varies by alternative. Among ActiveCampaign alternatives, Mailchimp and ConvertKit offer easy migration paths with import tools. More complex migrations may require data cleanup and workflow reconfiguration.
03 How much can I save by switching from ActiveCampaign?
Depending on the alternative you choose, you could save anywhere from 20% to 70% on per-user costs. ActiveCampaign's pricing is competitive, so cost savings depend on your specific feature requirements. Factor in migration costs and productivity dip during transition.
04 Should I stay with ActiveCampaign or switch?
Stay with ActiveCampaign if you've built complex automation workflows that would be painful to recreate, you rely on its CRM for sales, or you need its advanced segmentation and conditional logic However, if your needs have evolved or you're not using ActiveCampaign's advanced features, exploring alternatives could save you money and complexity.
Get a personalized ActiveCampaign alternatives analysis
We'll compare your options and recommend the best fit based on your team size, budget, and requirements.