Quick Answer
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Thinkific pricing varies by team size and features, ranging from $49 to $499 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Thinkific offers 5 pricing tiers: Basic, Start, Grow, Expand, Plus. Standard paid plans include Basic at $49/month, Start at $99/month, Grow at $199/month. The Start plan is creators offering live lessons, memberships, and multiple course formats.

Compared to other lms & e-learning software, Thinkific is positioned at the mid-market price point.

Thinkific is a leading online course platform headquartered in Vancouver, Canada, enabling creators, educators, and businesses to create, market, and sell online courses and learning communities. Founded in 2012 by Greg Smith, Thinkific went public on the TSX in 2021 and serves over 50,000 course creators worldwide. The platform emphasizes ownership and control, giving creators full branding customization and zero platform transaction fees through its TCommerce payment system.

In 2026, Thinkific offers four paid plans ranging from $36 to $499 per month (billed annually), plus a custom Plus plan for enterprises. A notable change is the discontinuation of the free plan and the introduction of a 5% commission on the Basic plan for users not using TCommerce. All plans include unlimited courses and students, making Thinkific competitive for creators who want no artificial caps on their content library.

All Thinkific Plans & Pricing

Plan Monthly Annual Best For
Basic communities: 1spaces: 5 $49 /month $36 /monthSave 27% Solo creators launching their first courses with no transaction fees
Start communities: 2spaces: 10 $99 /month $74 /monthSave 25% Creators offering live lessons, memberships, and multiple course formats
Grow communities: 3spaces: 20 $199 /month $149 /monthSave 25% Established educators scaling to multiple communities and needing white-label
Expand communities: 5spaces: 50 $499 /month Custom Teams and organizations running large-scale training operations
Plus Contact Contact Enterprise organizations with complex training and compliance needs
View all features by plan

Basic

  • Unlimited courses and students
  • 1 community with 5 spaces
  • Live chat support
  • Custom domain
  • Coupons and promotions
  • Drip content scheduling
  • Course completion certificates
  • Instant payouts via Stripe

Start

  • All Basic features
  • Live lessons and webinars
  • Memberships and bundles
  • Payment plans for students
  • Assignments and quizzes
  • 2 communities with 10 spaces each
  • Course compliance tools
  • Priority email support

Grow

  • All Start features
  • 3 communities with 20 spaces each
  • Remove Thinkific branding
  • Bulk student emailer
  • Bulk enrollments
  • API access
  • 2 admin accounts
  • Phone and priority email support
  • Downloadable student data

Expand

  • All Grow features
  • 5 communities with 50 spaces each
  • 5 admin accounts
  • Advanced team collaboration
  • Dedicated onboarding support
  • Custom user roles
  • Enhanced analytics and reporting

Plus

  • All Expand features
  • Unlimited admin accounts
  • Dedicated Customer Success Manager
  • Enterprise-grade SSO
  • Custom onboarding and migration
  • Advanced API integrations
  • White-glove support

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Hidden Costs to Budget For

Watch for 8 hidden costs
  • 5% commission on Basic plan if not using TCommerce: If you use Stripe or PayPal directly instead of Thinkific's TCommerce system, Basic plan users pay a 5% commission on all sales
  • Payment processing fees on all plans: Stripe charges 2.9% + $0.30 per transaction regardless of your Thinkific plan
  • No free plan available: Thinkific discontinued its free plan in 2024; the cheapest option is now $36/month (annual) with a 14-day free trial
  • Email marketing not included: Thinkific does not include built-in email marketing - you need a separate tool like Mailchimp ($13-$350/mo) or ConvertKit ($29-$259/mo)
  • Thinkific App Store add-ons: Many features require paid apps from the Thinkific App Store, adding $5-$49/month per app for tools like advanced analytics, gamification, or certificates
  • Branding removal requires Grow plan: Removing the 'Powered by Thinkific' badge requires the $149-$199/month Grow plan, doubling costs for brand-conscious creators
  • Community space limitations: Basic plan limits you to 1 community with 5 spaces; scaling communities requires upgrading to Start ($74-$99/mo) or higher
  • Annual billing lock-in: The 25% annual discount requires upfront payment of $432-$5,988 depending on plan, with limited refund options after 14 days
Tip

Ask your Thinkific sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown โ†’

Frequently Asked Questions

01 How much does Thinkific cost in 2026?

Thinkific offers four paid plans: Basic at $49/month ($36 annual), Start at $99/month ($74 annual), Grow at $199/month ($149 annual), and Expand at $499/month. There is also a Plus plan with custom enterprise pricing. Annual billing saves approximately 25% across all tiers.

02 Does Thinkific have a free plan?

No, Thinkific discontinued its free plan in 2024. The platform now offers a 14-day free trial with full access to features. The most affordable paid option is the Basic plan at $36/month when billed annually.

03 Does Thinkific charge transaction fees?

Thinkific charges 0% platform transaction fees on all plans when using their TCommerce payment system. However, Basic plan users who opt for Stripe or PayPal directly instead of TCommerce now face a 5% commission. Standard payment processing fees (Stripe 2.9% + $0.30) apply on all plans regardless.

04 Is Thinkific better than Teachable?

Thinkific is better for creators who want zero transaction fees and more customization. Teachable is better for those who want a polished mobile app experience and built-in email marketing. Thinkific starts at $36/month (annual) with 0% fees via TCommerce, while Teachable starts at $29/month but charges 7.5% transaction fees on the cheapest plan.

05 What is Thinkific TCommerce?

TCommerce is Thinkific's in-house payment processing system that eliminates the 5% platform commission on the Basic plan. It handles payments, taxes, and payouts directly. Using TCommerce is recommended on the Basic plan to avoid the 5% commission that applies when using third-party Stripe or PayPal.

06 Does Thinkific include email marketing?

No, Thinkific does not include built-in email marketing tools. You need to integrate a third-party email service like Mailchimp, ConvertKit, or ActiveCampaign, which adds $13-$259/month to your costs depending on list size and provider. Thinkific does offer basic student notifications but not full email campaigns.