Quick Answer
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Kajabi pricing varies by team size and features, ranging from $143 to $499 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Kajabi offers 4 pricing tiers: Kickstarter, Basic, Growth, Pro. Standard paid plans include Kickstarter at $89/month, Basic at $179/month, Growth at $249/month. The Basic plan is creators building a full course business with email marketing included.

Compared to other lms & e-learning software, Kajabi is positioned at the premium price point.

Last verified: February 2026 | Sources: 2 pricing pages and reviews

Kajabi is a premium all-in-one platform for knowledge entrepreneurs, combining online courses, email marketing, landing pages, sales funnels, community, and website building in a single tool. Founded in 2010 by Kenny Rueter and Travis Rosser, Kajabi has processed over $7 billion in creator revenue and serves tens of thousands of knowledge businesses. The platform is known for eliminating the need to piece together multiple tools.

In January 2026, Kajabi implemented its first price increase in 10 years, with four tiers ranging from $71 to $399 per month (billed annually). The key differentiator is that Kajabi includes built-in email marketing with unlimited sends on all plans, which can save $100-$350/month compared to competitors requiring separate email tools. However, the higher base price and contact limits mean Kajabi is best suited for creators committed to building a serious knowledge business.

All Kajabi Plans & Pricing

Plan Monthly Annual Best For
Kickstarter products: 1contacts: 250 $89 /month $71 /monthSave 20% Solo creators testing their first digital product with an all-in-one platform
Basic products: 5contacts: 2500 $179 /month $143 /monthSave 20% Creators building a full course business with email marketing included
Growth products: 50contacts: 25000 $249 /month $199 /monthSave 20% Growing education businesses needing advanced marketing and team features
Pro products: unlimitedcontacts: 100000 $499 /month $399 /monthSave 20% Established education businesses and agencies running multiple brands
View all features by plan

Kickstarter

  • 1 product
  • 1 website
  • 1 community
  • Up to 250 contacts
  • Unlimited marketing emails
  • Unlimited landing pages
  • Unlimited funnels
  • Built-in email marketing
  • Student mobile app

Basic

  • 5 products
  • 1 website
  • 1 community
  • Up to 2,500 contacts
  • Unlimited marketing emails
  • Unlimited landing pages and funnels
  • Built-in email marketing and automation
  • Custom domain
  • 1 extra admin user
  • Affiliate program

Growth

  • 50 products
  • 1 website
  • 1 community
  • Up to 25,000 contacts
  • Unlimited marketing emails
  • Unlimited landing pages and funnels
  • Built-in email marketing and automation
  • 10 extra admin users
  • 24/7 support
  • Advanced automations
  • Cohort courses

Pro

  • Unlimited products
  • 3 websites
  • 3 communities
  • Up to 100,000 contacts
  • Unlimited marketing emails
  • Unlimited landing pages and funnels
  • 25 extra admin users
  • Custom code editing
  • API access
  • Priority support
  • Video translations and transcriptions
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Hidden Costs to Budget For

Watch for 8 hidden costs
  • Significant 2026 price increase: Kajabi raised prices in January 2026 for the first time in 10 years - existing users saw increases of 20-40% depending on their plan
  • Contact limits cap your growth: Kickstarter is limited to 250 contacts, Basic to 2,500 - exceeding these forces an upgrade, and contact limits include all contacts, not just paying students
  • Payment processing fees on all plans: Kajabi Payments charges 2.7-2.9% + $0.30 per transaction; using third-party processors adds an additional 0.5-2% surcharge on top
  • Third-party payment processor surcharge: Using Stripe or PayPal instead of Kajabi Payments costs an extra 2% (Basic), 1% (Growth), or 0.5% (Pro) on top of the processor's own fees
  • No free plan and no low-cost entry: The cheapest Kajabi plan is $71/month (annual) or $89/month - significantly more expensive than Teachable ($29/mo) or Thinkific ($36/mo)
  • Website template costs: Premium Kajabi website templates cost $147-$897 each, adding significant upfront costs beyond the subscription
  • Kajabi Access add-on: The Kajabi Access mobile app add-on costs an extra $99/month for branded mobile app features
  • Email marketing is included but limited by contacts: While email marketing is built-in (a major advantage), your contact limit determines how many people you can email - exceeding it requires a tier upgrade
Tip

Ask your Kajabi sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Kajabi cost in 2026?

Kajabi offers four plans: Kickstarter at $89/month ($71 annual), Basic at $179/month ($143 annual), Growth at $249/month ($199 annual), and Pro at $499/month ($399 annual). Kajabi raised its prices in January 2026 for the first time in 10 years, reflecting expanded features across all tiers.

02 Does Kajabi have a free plan?

No, Kajabi does not offer a free plan. They provide a 30-day free trial on any plan, which is longer than most competitors. The lowest-cost entry point is the Kickstarter plan at $71/month when billed annually.

03 Does Kajabi include email marketing?

Yes, Kajabi includes built-in email marketing with unlimited emails on all plans - this is a major advantage over Teachable and Thinkific, which require separate email tools costing $13-$259/month extra. However, your contact list is capped by your plan tier (250 to 100,000 contacts).

04 Is Kajabi worth the higher price?

Kajabi is worth it if you need an all-in-one platform combining courses, email marketing, landing pages, funnels, and community in one tool. When you factor in the cost of adding Mailchimp ($13-$350/mo), ClickFunnels ($97-$297/mo), and community tools ($39-$99/mo) to cheaper platforms, Kajabi can be more cost-effective at the Growth tier and above.

05 Why did Kajabi raise its prices in 2026?

Kajabi raised prices in January 2026 for the first time in 10 years, citing the platform's evolution from a course-only tool to an all-in-one business platform. New features include cohort courses, video translations, comment-to-DM, and API access. Existing users on legacy plans saw increases of 20-40%.

06 What is the difference between Kajabi Payments and Stripe?

Kajabi Payments is Kajabi's built-in payment processor charging 2.7-2.9% + $0.30 per transaction. Using Stripe or PayPal directly adds an extra 0.5-2% surcharge on top of Stripe's own fees (2.9% + $0.30). Using Kajabi Payments is cheaper overall and avoids the third-party surcharge.