Kajabi Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Kajabi costs $143/month for Kickstarter. Plans range from $143 to $499/month.
Kajabi costs $143 to $499 per month as of March 2026, with 4 plans available. Plans: Kickstarter at $89/month, Basic at $179/month, Growth at $249/month, and Pro at $499/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Kajabi offers 4 pricing tiers: Kickstarter, Basic, Growth, Pro. Paid plans include Kickstarter at $89/month, Basic at $179/month, Growth at $249/month. The Basic plan is creators building a full course business with email marketing included.
Compared to other lms & e-learning software, Kajabi is positioned at the premium price point.
- Median contract: $2,988/yr from 0 purchases
- Average negotiated discount: 93%
- 1 documented hidden costs beyond list price
- Contracts auto-renew — Must cancel before trial period ends to avoid charges
How much does Kajabi cost?
Kajabi Pricing Overview
Kajabi has 4 pricing plans ranging from $143 to $499/month. The Kickstarter plan costs $89/month, best for solo creators testing their first digital product with an all-in-one platform. The Basic plan costs $179/month, best for creators building a full course business with email marketing included. The Growth plan costs $249/month, best for growing education businesses needing advanced marketing and team features. The Pro plan costs $499/month, best for established education businesses and agencies running multiple brands.
Kajabi contracts auto-renew, with a None specified, monthly or annual options available minimum commitment, requiring Must cancel before trial period ends to avoid charges notice to cancel.
The median Kajabi customer pays $2,988/year, with an average 93% discount available through negotiation.
There are at least 1 documented hidden costs beyond Kajabi's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 4, 2026 from 2 independent sources.
Kajabi is a premium all-in-one platform for knowledge entrepreneurs, combining online courses, email marketing, landing pages, sales funnels, community, and website building in a single tool. Founded in 2010 by Kenny Rueter and Travis Rosser, Kajabi has processed over $7 billion in creator revenue and serves tens of thousands of knowledge businesses. The platform is known for eliminating the need to piece together multiple tools.
In January 2026, Kajabi implemented its first price increase in 10 years, with four tiers ranging from $71 to $399 per month (billed annually). The key differentiator is that Kajabi includes built-in email marketing with unlimited sends on all plans, which can save $100-$350/month compared to competitors requiring separate email tools. However, the higher base price and contact limits mean Kajabi is best suited for creators committed to building a serious knowledge business.
How Kajabi Pricing Compares
Compare Kajabi pricing against top alternatives in LMS & E-Learning.
All Kajabi Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Kickstarter products: 1contacts: 250 | $89 /month | $71 /yearSave 20% | Solo creators testing their first digital product with an all-in-one platform |
| Basic products: 5contacts: 2500 | $179 /month | $143 /yearSave 20% | Creators building a full course business with email marketing included |
| Growth products: 50contacts: 25000 | $249 /month | $199 /yearSave 20% | Growing education businesses needing advanced marketing and team features |
| Pro products: unlimitedcontacts: 100000 | $499 /month | $399 /yearSave 20% | Established education businesses and agencies running multiple brands |
View all features by plan
Kickstarter
- 1 product
- 1 website
- 1 community
- Up to 250 contacts
- Unlimited marketing emails
- Unlimited landing pages
- Unlimited funnels
- Built-in email marketing
- Student mobile app
Basic
- 5 products
- 1 website
- 1 community
- Up to 2,500 contacts
- Unlimited marketing emails
- Unlimited landing pages and funnels
- Built-in email marketing and automation
- Custom domain
- 1 extra admin user
- Affiliate program
Growth
- 50 products
- 1 website
- 1 community
- Up to 25,000 contacts
- Unlimited marketing emails
- Unlimited landing pages and funnels
- Built-in email marketing and automation
- 10 extra admin users
- 24/7 support
- Advanced automations
- Cohort courses
Pro
- Unlimited products
- 3 websites
- 3 communities
- Up to 100,000 contacts
- Unlimited marketing emails
- Unlimited landing pages and funnels
- 25 extra admin users
- Custom code editing
- API access
- Priority support
- Video translations and transcriptions
Compare Kajabi vs Alternatives
Before committing to Kajabi, compare pricing with these 3 alternatives in the same category.
Community builders starting a paid or free community without course needs
Compare pricingNew creators selling their first digital products with simple needs
Compare pricingNew course creators testing their first online course
Compare pricingWhat Companies Actually Pay for Kajabi
The median Kajabi buyer pays $2,988/year based on 0 verified purchase transactions, with an average 93% savings through negotiation.
with negotiation
Kajabi Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
A creator launching their first course with a small email list of 200 subscribers.
A creator with 5 courses, 2,000 email subscribers, and $8,000/month revenue needing funnels and email automation.
A team of 5 running 20 courses with 15,000 contacts and $30,000/month revenue.
An agency running 3 brand websites with 50+ products and 80,000 contacts.
How Kajabi Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Kajabi | $143/month | $499/month |
| Mighty Networks | $49/month | $360/month |
| Podia | $39/month | $89/month |
| Teachable | $39/month | $399/month |
| Thinkific | $49/month | $499/month |
Kajabi Contract Terms
Kajabi contracts auto-renew. Changes require Must cancel before trial period ends to avoid charges. These terms are sourced from verified buyer experiences.
Users can switch between plans
How to Negotiate Kajabi Pricing
Kajabi contracts are negotiable — buyers save an average of 93% off list price. These 3 tactics are sourced from real buyer experiences and procurement specialists.
Mention specific competitor rates from platforms like Teachable, Thinkific, or other course platforms when negotiating. Sales teams are aware of competitive pressure and may offer discounts to match or beat competitor pricing.
Vendr community insightsDemonstrate commitment to the platform by discussing long-term usage plans. Users who committed to annual billing while emphasizing loyalty secured up to 15% discounts beyond the standard annual savings.
Vendr community insightsUse the trial period to negotiate better rates before committing. This is when you have the most leverage as a prospective customer.
Trustpilot review patternsKajabi Pricing FAQ
01 How much does Kajabi cost in 2026?
Kajabi offers four plans: Kickstarter at $89/month ($71 annual), Basic at $179/month ($143 annual), Growth at $249/month ($199 annual), and Pro at $499/month ($399 annual). Kajabi raised its prices in January 2026 for the first time in 10 years, reflecting expanded features across all tiers.
02 Does Kajabi have a free plan?
No, Kajabi does not offer a free plan. They provide a 30-day free trial on any plan, which is longer than most competitors. The lowest-cost entry point is the Kickstarter plan at $71/month when billed annually.
03 Does Kajabi include email marketing?
Yes, Kajabi includes built-in email marketing with unlimited emails on all plans - this is a major advantage over Teachable and Thinkific, which require separate email tools costing $13-$259/month extra. However, your contact list is capped by your plan tier (250 to 100,000 contacts).
04 Is Kajabi worth the higher price?
Kajabi is worth it if you need an all-in-one platform combining courses, email marketing, landing pages, funnels, and community in one tool. When you factor in the cost of adding Mailchimp ($13-$350/mo), ClickFunnels ($97-$297/mo), and community tools ($39-$99/mo) to cheaper platforms, Kajabi can be more cost-effective at the Growth tier and above.
05 Why did Kajabi raise its prices in 2026?
Kajabi raised prices in January 2026 for the first time in 10 years, citing the platform's evolution from a course-only tool to an all-in-one business platform. New features include cohort courses, video translations, comment-to-DM, and API access. Existing users on legacy plans saw increases of 20-40%.
06 What is the difference between Kajabi Payments and Stripe?
Kajabi Payments is Kajabi's built-in payment processor charging 2.7-2.9% + $0.30 per transaction. Using Stripe or PayPal directly adds an extra 0.5-2% surcharge on top of Stripe's own fees (2.9% + $0.30). Using Kajabi Payments is cheaper overall and avoids the third-party surcharge.
07 Is Kajabi worth the high price compared to alternatives?
Kajabi's value depends on your needs. At $179/month for the Basic plan ($143/month annually), it's significantly more expensive than alternatives like Systeme.io ($27/month) or Thinkific ($49/month). However, Kajabi includes comprehensive marketing automation, email marketing, and sales funnel tools in one platform. It's best suited for established businesses already generating revenue who value integrated functionality over lowest cost. If you're just starting out or on a tight budget, more affordable alternatives may be better until you can justify Kajabi's premium pricing.
08 What's the difference between monthly and annual pricing?
Kajabi offers approximately 20% savings when you pay annually versus monthly. For example, the Basic plan is $179/month or $143/month when billed annually (saving $432/year). The Growth plan is $249/month or $199/month annually (saving $600/year). Annual billing requires upfront payment but provides significant cost savings for committed users.
09 Can I get a refund if I'm not satisfied?
Based on user experiences, Kajabi has a strict no-refund policy, especially for users who forgot to cancel their trial or subscription. Multiple users reported being denied refunds even when they hadn't used the platform. One user stated 'Zero empathy' when requesting a refund after forgetting to cancel their trial subscription.
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