Quick Answer
Last verified:
High confidence

Drip costs $39 to $39 per people as of August 2026. Plan: Starter at $39/people. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Drip offers 1 pricing tiers: Starter. Paid plans include Starter at $39/people.

Last verified: | Sources: 1 pricing pages and reviews
Know Before You Buy — See Drip Plans

Drip lists $39-$39/people, but hidden costs like implementation and support add to the total as of August 2026. Key hidden costs: sms marketing add-on, minimum monthly fee, high watermark billing. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

SMS Marketing Add-on

medium addon

SMS marketing is a separate add-on starting at $39/month, billed on a tiered, volume-based structure.

industry

The primary additional cost identified is for SMS marketing, which is a separate add-on starting at $39/month and is also billed on a tiered, volume-based structure

2

Minimum Monthly Fee

high implementation

A minimum commitment of $39/month is required, covering up to 2,500 contacts, even for fewer subscribers.

industry

Even a new store with fewer subscribers (e.g., 200) will pay this minimum

3

High Watermark Billing

high overage

Users are charged based on the highest number of active people in their account during a billing period.

industry

Drip does not issue refunds for any unused portion of a billing period

4

Steep Contact List Scaling

critical overage

Pricing scales steeply, with costs nearly double comparable platforms at 50,000 contacts and exceeding $800/month difference at 100,000 contacts.

industry

Pricing scales steeply as the contact list grows; for instance, at 50,000 contacts, Drip's cost is nearly double that of comparable modern platforms, and for 100,000 contacts, the difference can exceed $800/month

5

No Free Tier

medium implementation

Drip eliminated its free tier in 2024, now offering only a 14-day free trial before requiring a paid plan.

industry

The platform eliminated its free tier in 2024, now offering only a 14-day free trial before requiring a paid plan

Frequently Asked Questions

01 What hidden costs should I budget for with Drip?

Beyond the license fee, budget for: SMS Marketing Add-on ($39/month); Minimum Monthly Fee ($39/month); Steep Contact List Scaling (>$800/month). Exact totals depend on your deployment size and negotiated terms.

02 Does Drip charge for implementation?

Drip implementation is not included in the license cost. A minimum commitment of $39/month is required, covering up to 2,500 contacts, even for fewer subscribers.. Estimated impact: $39/month.

03 How much does Drip support cost?

Premium support pricing for Drip depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Drip?

Users are charged based on the highest number of active people in their account during a billing period..

05 What add-ons cost extra with Drip?

Add-on pricing for Drip varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

Now You Know the Real Cost — See Drip Plans

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Prices and terms change; verify against the live pricing page.

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