Ecwid vs Sellfy Pricing (2026)
Compare / Ecwid vs Sellfy
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Team size
25 seats

Ecwid vs Sellfy

E-commerce pricing comparison · 2026

Ecwid pricing ranges from $5–$149/month, while Sellfy ranges from $29–$119/month. Ecwid is typically 32% more affordable, though your actual cost depends on tier and team size.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Ecwid pricing
Discount programs →
Visit Sellfy pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · E-commerce
Side-by-side · live
Ecwid
Ecwid pricing starts at $5/month for the Starter plan with up to 10 products.
verified 3mo ago
$373 $708
View pricing →
Sellfy
Sellfy is an e-commerce platform built for creators who want to sell digital products, sub
verified 6w ago
$373 $708
View pricing →
Annual license estimate
Ecwid costs $288 less than Sellfy · 25 seats where applicable
Cheapest $420
Spread 41%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Venture
$420/yr
year 1 license · flat plan price
Business
$708/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$373/yr
Vendr · n=14
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 22 sourced facts
15 hidden-cost · 4 contract · Vendr median · 2 review platforms
Last verified 3mo ago
Confidence High confidence
Sources 28 sourced facts
23 hidden-cost · 3 contract · 2 review platforms
Last verified 1mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Payment Processing Fees
    2.9% + $0.30 per transaction
    1 source
  • Starter Plan Limitations
    $35/month upgrade to Venture
    1 source
  • Recurring Annual Price Increases
    5-53% of license costs
    3 sources
  • No Refund on Cancellation with 90-Day Auto-Renewal Lock
    25-100% of license costs
    3 sources
  • EU Regulatory Compliance Gap Requiring External Tools
    10-25% of license costs
    3 sources
5 documented
  • Revenue Caps Force Plan Upgrades
    $50-$80/month on forced upgrade
    1 source
  • Payment Processing Fees
    $0.30 + 2.9% per transaction
    2 sources
  • Limited Customization Requires Developer
    $500-$2,000 for custom design work
    3 sources
  • Annual Sales Revenue Caps
    100-450% plan cost increase when forced to upgrade
    2 sources
  • Platform Branding on Storefront
    $50/month to remove (Business plan upgrade cost)
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Ecwid
Sellfy
Auto-renewal
Yes
Yes
Cancellation
90 days before renewal; cancellation is immediate with no refund for unused time regardless of when it is submitted
—
Commitment
1 year (annual plans)
Annual (for discounted pricing)
Price escalation
Consistent annual price increases reported by multiple long-term users; one user reports 53% increase in 2025; Venture plan prices unified at £35/€35/$35 regardless of currency
No published schedule, but users report historical pricing structure overhauls where existing products were deleted and restored only if sellers accepted the new pricing
Can downgrade
No
—
Based on 7 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
9.5out of 5 (10)
Trustpilot
1.6out of 5 (23)
Best for
Beginners
Watch out
Annual plans auto-renew with a 90-day cancellation notice requirement; missing the window locks you in for another year with no refund
Trustpilot
2.1out of 5 (16)
G2
4out of 5 (56)
Best for
Creators starting to sell online
Watch out
Trial period does not allow live transactions, making it impossible to validate the platform before paying
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Ecwid pricing
Discount programs →
Visit Sellfy pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
E-commerce

Ecwid

$5–$149
/month
4 plans
Full pricing breakdown →
VS
E-commerce

Sellfy

$29–$119
/month
3 plans
Full pricing breakdown →

Ecwid and Sellfy both operate in the e-commerce category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Ecwid Sellfy
Starter $5 /month $29 /month
Venture $35 /month $59 /month
Business $65 /month $119 /month
Unlimited $149 /month —

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

Ecwid

7 scenarios
$5/month
Solo / Getting Started
$49/month ($588/year)
Growing Business
$119/month ($1,428/year)
Enterprise Setup
See all 7 scenarios →

Sellfy

10 scenarios
$264/year
Hobbyist Creator
+ $175 processing fees = $439/year
$708/year
Growing Creator
+ $1,080 processing fees = $1,788/year
$1,428/year
Full-Time Creator
+ $5,250 processing fees = $6,678/year
See all 10 scenarios →

What Users Say

Ecwid

Trustpilot
1.6out of 5 (23)
TrustRadius
9.5out of 10 (10)
Top complaints
  • Annual plans auto-renew with a 90-day cancellation notice requirement; missing the window locks you in for another year with no refund
  • Significant recurring annual price increases since Lightspeed acquisition, including a reported 53% hike in 2025
  • Free plan eliminated in late 2025 with minimal or no advance notice to existing users

Sellfy

G2
4out of 5 (56)
Trustpilot
2.1out of 5 (16)
Capterra
4.5out of 5 (32)
Top complaints
  • Trial period does not allow live transactions, making it impossible to validate the platform before paying
  • Poor or non-responsive customer support with tickets going unanswered for weeks or months
  • Account or shop deleted without prior notice, including during plan changes

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Ecwid 7 hidden costs

medium
Payment Processing Fees 2.9% + $0.30 per transaction
low
Starter Plan Limitations $35/month upgrade to Venture
high
Recurring Annual Price Increases 5-53% of license costs
high
No Refund on Cancellation with 90-Day Auto-Renewal Lock 25-100% of license costs
critical
EU Regulatory Compliance Gap Requiring External Tools 10-25% of license costs
See all Ecwid hidden costs →

Sellfy 13 hidden costs

high
Revenue Caps Force Plan Upgrades $50-$80/month on forced upgrade
medium
Payment Processing Fees $0.30 + 2.9% per transaction
medium
Limited Customization Requires Developer $500-$2,000 for custom design work
high
Annual Sales Revenue Caps 100-450% plan cost increase when forced to upgrade
low
Platform Branding on Storefront $50/month to remove (Business plan upgrade cost)
See all Sellfy hidden costs →

Contract Terms

Term Ecwid Sellfy
Auto-renewal Yes Yes
Cancellation 90 days before renewal; cancellation is immediate with no refund for unused time regardless of when it is submitted —
Minimum commitment 1 year (annual plans) Annual (for discounted pricing)
Price escalation Consistent annual price increases reported by multiple long-term users; one user reports 53% increase in 2025; Venture plan prices unified at £35/€35/$35 regardless of currency No published schedule, but users report historical pricing structure overhauls where existing products were deleted and restored only if sellers accepted the new pricing
Can downgrade No —

Continue researching

Ecwid

Sellfy

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