Amplitude Pricing 2026

Amplitude offers Free and Plus plans at $0/month, with Free including up to 2M events and 10K session replays, and Plus including up to 70M events. Growth and Enterprise plans use custom pricing, with session replay limits of 20K and 50K respectively.

Yes, Amplitude Starter is free and includes 50K MTUs, 10M events, basic analytics, 1,000 session replays/month, unlimited feature flags, and community support. It's excellent for early-stage products and MVPs.

MTUs (Monthly Tracked Users) are unique users who trigger events in Amplitude within a calendar month. If the same user is active across multiple months, they count as 1 MTU per month. This is Amplitude's primary pricing metric.

Key hidden costs: MTU overages beyond 300K require Growth plan upgrade (major cost jump). Behavioral cohorts limited to 5 on Plus. Session replay limits (1K on Starter, 10K on Plus). Feature experimentation requires Growth+. Data retention capped at 1-2 years on Starter/Plus.

Yes, Growth and Enterprise pricing is fully negotiable. Annual commitments, multi-year contracts, and competitive alternatives (Mixpanel, PostHog) provide leverage. Teams can negotiate 15-30% discounts on custom plans, especially at fiscal quarter/year-end.

Amplitude Plus pricing is the same monthly or annually. However, Growth and Enterprise plans offer 10-25% discounts for annual prepayment and larger discounts for multi-year commitments.

For small volumes (<100K MTUs), both are comparable. Mixpanel's free tier is more generous (20M events vs 10M). At scale, pricing varies - Amplitude tends to be more expensive but offers better feature experimentation and product analytics depth.

Growth adds unlimited behavioral cohorts, advanced behavioral analysis, causal insights, feature experimentation, code editor for experiments, real-time streaming, predictive audiences, and unlimited data retention beyond Plus's analytics features.

Yes, Amplitude offers startup credits through their Amplitude for Startups program - typically 1 year free on Growth plan for qualifying early-stage companies (<$5M raised, <20 employees). Worth $6,000-12,000+ in value.

On Starter, you'll be prompted to upgrade to Plus. On Plus (300K MTU limit), you'll need to move to Growth with custom pricing. Amplitude typically contacts you before hard limits are hit, but overages can result in significant price increases.

Yes, you can switch from monthly to annual billing at any time. Growth and Enterprise plans offer better pricing on annual contracts. Contact Amplitude sales to negotiate annual rates.

Plus increases MTU limits (50K→300K), event limits (10M→25M), adds unlimited product analytics, behavioral cohorts (5), higher session replay limits (1K→10K sessions), and online customer support vs community-only on Starter.

Amplitude includes an 8% annual uplift clause in standard contracts, meaning your price automatically increases 8% each year upon renewal. However, this is negotiable—many buyers successfully remove the uplift entirely or reduce it to 3-5% by committing to multi-year terms or citing budget constraints.

Yes, buyers save 16% on average according to marketplace data. The most effective negotiation tactics include: committing to multi-year terms, signing at end of quarter, citing budget constraints, mentioning competitive alternatives (Mixpanel, Pendo, Heap), and leveraging economies of scale for usage growth.

One user reported that Amplitude quoted $30,000/year while their usage at Amplitude would cost around $6,000/year at Mixpanel—a 5x difference. Mixpanel is generally considered more affordable with transparent public pricing, while Amplitude requires contacting sales for quotes beyond the Plus plan at $49/month.

Standard payment terms are Net 30, but Net 45 is commonly negotiated and approved. Some buyers have secured Net 45 terms on both new purchases and renewals without significant pushback.

Yes, if you exceed your contracted event volume, Amplitude charges overage fees. However, these can sometimes be waived during negotiations, especially if you commit to a multi-year contract or agree to adjust your renewal timing to avoid hitting the limit.

Amplitude positions itself as a premium product analytics platform and is often considered best-in-class, which justifies higher pricing. However, users report that equivalent usage on Mixpanel can cost 5x less (one user reported $6k/year on Mixpanel vs $30k/year Amplitude quote). The price difference reflects Amplitude's focus on large enterprise customers rather than smaller teams.

No. Only the Free tier ($0) and Plus tier ($49/month) have published pricing. The Growth and Enterprise tiers require contacting sales for custom quotes, making it difficult to budget or compare before engaging with sales.

The free tier offers generous limits for early-stage products with limited user bases, including product analytics, event tracking, and basic dashboards. However, limits on monthly tracked users (MTUs) and event volume are not clearly disclosed upfront. Users report the free tier works well initially but becomes restrictive as you scale, at which point you face a significant pricing jump.