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FreeFreePlusFreeGrowthCustom
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All Amplitude Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • 2M Events/month forever
  • AI Agents and MCP
  • Basic Product Analytics
  • Cohort syncs (one time)
  • 2,000 AI feedback records
  • 10K monthly session replays
  • Limited Experiments, Guides & Surveys
  • 500 active AI Visibility prompts

Plus

  • First 2M Events/month free, then pay per event
  • Up to 700K MTU / 70M events
  • Scale up to 70M Events
  • AI Agents and MCP
  • Custom events and formulas
  • 20 Behavioral cohorts
  • Alerts
  • Heatmaps
  • 1,000 active AI Visibility prompts
  • 2-year data retention

Growth

  • Event based pricing
  • Everything in Plus
  • AI Agents and MCP
  • Advanced Behavioral Exploration
  • Currency conversion
  • Monitoring and Alerts
  • 20K monthly session replays
  • 2,500 active AI Visibility prompts
  • SSO & Project Permissions

Enterprise

  • Event based pricing
  • Everything in Growth
  • AI Agents and MCP
  • Unlimited projects per portfolio
  • Data Access Controls
  • Unlimited Monitoring and Alerts
  • 50K monthly session replays
  • 5,000 active AI Visibility prompts
  • Advanced User Mgmt (incl RBAC)
Pricing Alerts

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Quick Answer
Last verified:
High confidence

Amplitude has a free plan; paid plans are quote-based. Plans: Free (free), and Plus (free). Custom pricing is available on request. The median contract is $63,720/year based on 358 buyer-reported purchases (Vendr).

Try Amplitude Free

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Amplitude offers 4 pricing tiers: Free, Plus, Growth, Enterprise. The Plus plan is small teams finding product-market fit.

Compared to other developer tools software, Amplitude is positioned at the budget-friendly price point.

  • Median contract: $63,720/yr from 358 purchases Precise
  • Average negotiated discount: 16%
  • 7 documented hidden costs beyond list price
  • Contracts auto-renew
Last verified: | Sources: 8 pricing pages and reviews

How much does Amplitude cost?

Amplitude has a free plan; paid plans are quote-based. Plans include Free (free), Plus (free), Growth (custom pricing), Enterprise (custom pricing).

Amplitude Pricing Overview

Amplitude has a free plan; paid plans are quote-based. The Free plan is free and is best for individuals and explorers getting started. The Plus plan is free and is best for small teams finding product-market fit. The Growth plan requires contacting sales for a custom quote and is designed for businesses looking to scale. The Enterprise plan requires contacting sales for a custom quote and is designed for larger enterprises with complex requirements.

Amplitude contracts auto-renew, with a 1 year minimum commitment.

The median Amplitude customer pays $63,720/year based on 358 buyer-reported purchases (Vendr), with an average 16% discount available through negotiation.

There are at least 7 documented hidden costs beyond Amplitude's list price, including implementation, training, and add-on fees.

This pricing was last verified in November 3, 2026 from 8 independent sources.

Try Amplitude Free

Amplitude is a leading product analytics platform used by over 3,000 companies including Atlassian, NBCUniversal, and Under Armour. Founded in 2012, Amplitude helps product teams understand user behavior, run experiments, and build better products through data-driven insights. The platform combines product analytics, session replay, feature flags, and experimentation in an integrated suite.

How Amplitude Pricing Compares

Compare Amplitude pricing against top alternatives in Developer Tools.

Mixpanel $0-833/mo Compare → Heap $0-1500/mo Compare → Segment $0-$1000/user/mo Compare →

Compare Amplitude vs Alternatives

Before committing to Amplitude, compare pricing with these 3 alternatives in the same category.

VSMixpanel
Free

Teams wanting simpler product analytics with a more generous free tier

Full comparison
VSHeap
Free

Teams wanting automatic event capture without manual instrumentation

Full comparison
VSSegment
Free

Early-stage startups and developers testing customer data infrastructure

Full comparison

All Amplitude alternatives & migration guides

What Companies Actually Pay for Amplitude

The median Amplitude buyer pays $63,720/year based on 358 buyer-reported purchases (Vendr), with an average 16% savings through negotiation.

What companies actually pay $63,720/yr Median across 358 buyer-reported purchases (Vendr) Precise
16% avg. savings
with negotiation
Review scores
Third-party review aggregates, as of Mar 2026
Top pricing complaints
Expensive pricing after free tierLack of transparent pricingSteep cost increases when scaling
Source: Vendr buyer data — median of 358 purchases reported to Vendr. Buyer-reported estimates, not verified by CostBench or the vendor; savings reflect discounts buyers reported.

Amplitude Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Early-Stage Startup $0 per month

$0/month

A startup on the Free plan (up to 2M events/month)

How Amplitude Pricing Compares

Software Starting Price Top Price
Amplitude Custom Custom
Bitbucket Free $8/user/month
CircleCI Free $15/month
Clerk Free $300/month
Docker Free $24/user/month
Doppler (secrets) $8/user/month $21/user/month

Detailed pricing comparisons:

Browse all Developer Tools pricing →

7 Amplitude Hidden Costs Beyond the List Price

Beyond the listed price, Amplitude has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Annual Price Uplift on Renewal 8% of license costs
    high 4 sources
    Vendr “Amplitude's contracts note the ability to increase the cost 8% upon renewal.”
    Vendr “Amplitude will include a 5% renewal cap on contracts”
    Vendr “Amplitude will add a 3% renewal cap to contracts when requested”
    Vendr “We were able to secure the removal of the renewal lift and 8% in savings by citing budgetary restrictions. This is typically only offered for multi year terms.”
  • Overage Fees for Event Volume 10-20% of license costs
    medium 3 sources
    Vendr “We were able to find savings by avoiding overage fees by moving the renewal effective date up 1 month”
    Vendr “We were able to secure an 18% discount on a renewal and avoid $32K in overage fees with quick movement and a multi year contract.”
    Vendr “We were also able to get overages waived for the quick turnaround of a signature.”
  • Cohort Connection Limits $5,000-$15,000 (source dated Jan 2024)
    medium 1 source
    Vendr “Amplitude recently started limiting their cohorts to 5 connections, which is now requiring us to pay for more cohorts at renewal”
  • Consulting and Onboarding Hours $5,000-$20,000 (source dated Jan 2024)
    low 1 source
    Vendr “Negotiated 10 consulting hours for $0 with pushback”
  • Steep pricing jump beyond Plus Custom-quoted beyond Plus; buyers report a steep jump from free usage
    critical 2 sources
    Hacker News “sales rep told me some time ago the best offer they can make is 30k/year, which is too expensive for me.”
    Hacker News “Amplitude is a great product. We tested alot of similar products and Amplitude was by far the best. The only negative I have found is their pricing which is free up to quite a generous level to be honest but then it suddenly becomes really expensive.”
  • Supplementary analytics tools may be needed 5-15% of license costs
    medium 1 source
    Reddit “I often end up quite a bit of time in Mixpanel/Amplitude to understand the differences in behavior flow because the analytical capability is nowhere close to a dedicated analytics software.”
  • No transparent pricing for Growth and Enterprise tiers 5-10% of license costs
    medium 1 source
    Hacker News “I always worry I would get a bad deal if I have to "contact sales" and negotiate.”
Tip

Ask your Amplitude sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Vendr Verified buyer transactions Hacker News Tech community Reddit User discussions
Key claims include inline source attribution. Data verified against multiple independent sources. 31 source citations total.

Amplitude Contract Terms

Amplitude contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment 1 year
Mid-Term Downgrade Not allowed
Payment Terms Net 30 standard, Net 45 negotiable
Price Escalation 8% annual uplift standard (can be reduced to 3-5% or removed with multi-year terms)
Note

Not specified in sources

Based on 4 verified sources

How to Negotiate Amplitude Pricing

Amplitude contracts are negotiable — buyers save an average of 16% off list price. These 13 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 13 tactics
Multi-Year Commitment high success

Committing to a 2-year contract is one of the most effective ways to secure discounts and remove the 8% annual uplift. Buyers report saving 10-40% by agreeing to multi-year terms instead of annual renewals.

Vendr community insights across multiple deals
End of Quarter/Month Timing high success

Amplitude sales reps have more flexibility to offer discounts when closing deals at the end of a quarter or month. Buyers have secured 10-25% additional discounts by agreeing to sign before these deadlines.

Vendr discount levers and community insights
Budget Constraints Leverage high success

Citing budget limitations and firm spending caps has proven effective in removing uplifts and securing flat renewals. Multiple buyers report successfully removing the 8% uplift by presenting hard budget constraints.

Vendr community insights
Competitive Alternatives high success

Mention evaluating alternatives like Mixpanel, Pendo, or Heap during negotiations. Amplitude is more willing to discount when facing competitive pressure, especially from Mixpanel.

Vendr community insights
Remove Uplift Language high success

The 8% annual uplift is negotiable. Simply asking to remove it, especially for multi-year deals, often works. Sales reps have authority to remove this language from contracts.

Vendr community insights
Evaluate if Plus tier meets needs high success

Plus is self-serve and billed by event volume up to 700K MTUs / 70M events. Check whether Plus covers your volume before engaging sales for Growth or Enterprise, which are custom-quoted and which buyers report as a steep step up in cost.

Pricing structure analysis
Economies of Scale for Growth medium success

If you're significantly increasing usage or event volume, push for better per-unit pricing based on economies of scale. Buyers growing their contracts have secured 10-20% better rates on the incremental volume.

Vendr discount levers and community insights
Case Study or Reference Agreement medium success

Offering to participate in a case study or serve as a customer reference can unlock additional discounts. This works best for companies with strong brand recognition or interesting use cases.

Vendr discount levers
Early Renewal Signature medium success

Renewing 2-3 months before your contract expires gives you negotiating leverage. Amplitude will offer discounts (typically 5-15%) in exchange for early commitment and signature.

Vendr community insights
Bundling Additional Products medium success

Adding products like Syncs, Govern, or other features can unlock volume discounts. Buyers report 30-50% discounts on add-ons when bundled with base contract renewals.

Vendr community insights
Adjust Renewal Timing to Avoid Overages medium success

If you're approaching your event limit, consider moving your renewal date forward to avoid overage fees. This can save tens of thousands of dollars while giving you a fresh event allowance.

Vendr community insights
Compare with Mixpanel pricing medium success

When negotiating with Amplitude sales, get quotes from competitors like Mixpanel for the same usage volume. Users report Mixpanel being significantly cheaper (one user reported $6k/year on Mixpanel vs $30k/year quoted by Amplitude for equivalent usage), which can provide leverage in negotiations.

HN user comparison
Request public pricing transparency low success

Push back on contact-sales-only pricing by requesting transparent pricing tiers. The lack of published pricing makes it difficult to assess value, and requesting transparency may encourage better initial offers.

HN community discussion
High success Medium Low / difficult

Full negotiation guide →

Amplitude Price History

Pricing changes CostBench has tracked for Amplitude, verified across 3 snapshots going back to 2025Q3.

  1. Amplitude tier renamed

    "Starter" renamed to "Free"

View Amplitude's full price history →

Amplitude Pricing FAQ

01 How much does Amplitude cost?

Amplitude's Free plan is $0 and includes 2M events per month. Plus starts at $0 (first 2M events/month free) and is billed by event volume, up to 700K MTUs / 70M events. Growth and Enterprise use custom pricing, with 20K and 50K monthly session replays respectively.

02 Does Amplitude have a free plan?

Yes. Amplitude's Free plan includes 2M events per month, 10K monthly session replays and 1 year of data access, with no credit card and no time limit. It is a permanent free plan, not a trial.

03 What are MTUs in Amplitude pricing?

An MTU (monthly tracked user) is a unique user who triggers one or more events in your product within a calendar month. Amplitude now prices by event volume: Free includes 2M events per month, and Plus is capped at 700K MTUs or 70M events.

04 What hidden costs should I expect?

Plus is billed by event volume after the first 2M events/month, so the bill grows with usage. Plus tops out at 700K MTUs / 70M events, beyond which Growth or Enterprise custom pricing applies. Session replay is 10K/month on Free and Plus, and data access is 1 year on Free and 2 years on Plus. Buyers on custom contracts also report an 8% renewal uplift clause (Vendr).

05 Can I negotiate Amplitude pricing?

Yes, on Growth and Enterprise contracts. Buyers reported an average 16% discount to Vendr; multi-year terms, end-of-quarter timing and competing quotes (Mixpanel, PostHog) are the levers they report most often.

06 Is annual billing cheaper?

Amplitude's pricing page presents Plus costs as annual totals by event volume. Growth and Enterprise are custom contracts, and buyers report multi-year terms as the main discount lever (Vendr).

07 Amplitude vs Mixpanel: Which is cheaper?

It depends on event volume. Amplitude's Free plan includes 2M events per month. Amplitude's pricing page charts its annual Plus cost against Mixpanel's by event volume (for example $6,912 vs $10,080 at 10M events/month); that is Amplitude's own comparison, so check Mixpanel's pricing page for its current rates.

08 What's included in Amplitude Growth?

Growth is custom-priced by event volume and adds Advanced Behavioral Exploration, currency conversion, monitoring and alerts, 20K monthly session replays, 2,500 active AI Visibility prompts, and SSO & project permissions on top of everything in Plus.

09 Does Amplitude offer startup discounts?

Yes. Amplitude's Startup Scholarship gives one free year of the Growth plan to companies with fewer than 20 employees and less than $10M in funding. A Tech for Black Founders Scholarship offers free access to the Growth plan for qualifying organizations.

10 What happens if I exceed my MTU limit?

The Free plan has a fixed limit of 2M events per month. Plus starts at $0 (first 2M events/month free) and is billed by event volume, up to 700K MTUs / 70M events; beyond that you need Growth or Enterprise, which are custom-priced. Buyers on custom contracts report overage fees for exceeding contracted volume (Vendr).

11 What's the difference between Amplitude Free and Plus?

Free has a fixed limit of 2M events per month and 1 year of data access. Plus starts at $0 (first 2M events/month free) and is billed by event volume, up to 700K MTUs / 70M events, and adds custom events and formulas, 20 behavioral cohorts, alerts, heatmaps, 1,000 active AI Visibility prompts and 2-year data retention. Both include 10K monthly session replays.

12 What is Amplitude's annual price increase policy?

Amplitude includes an 8% annual uplift clause in standard contracts, meaning your price automatically increases 8% each year upon renewal. However, this is negotiable—many buyers successfully remove the uplift entirely or reduce it to 3-5% by committing to multi-year terms or citing budget constraints.

13 Can I get a discount on Amplitude?

Yes, buyers reported an average 16% discount to Vendr on custom contracts. The most effective negotiation tactics include: committing to multi-year terms, signing at end of quarter, citing budget constraints, mentioning competitive alternatives (Mixpanel, Pendo, Heap), and leveraging economies of scale for usage growth.

14 How does Amplitude pricing compare to Mixpanel?

One user reported that Amplitude's sales quote was several times higher than what their usage would cost at Mixpanel. Mixpanel is generally considered more affordable with transparent public pricing, while Amplitude's Growth and Enterprise plans require a sales quote.

15 What payment terms can I negotiate with Amplitude?

Standard payment terms are Net 30, but Net 45 is commonly negotiated and approved. Some buyers have secured Net 45 terms on both new purchases and renewals without significant pushback.

16 Does Amplitude charge overage fees?

Yes, if you exceed your contracted event volume, Amplitude charges overage fees. However, these can sometimes be waived during negotiations, especially if you commit to a multi-year contract or agree to adjust your renewal timing to avoid hitting the limit.

17 Why is Amplitude more expensive than competitors like Mixpanel?

Amplitude positions itself as a premium product analytics platform and is often considered best-in-class, which justifies higher pricing. However, users report that equivalent usage on Mixpanel can cost 5x less (one user reported $6k/year on Mixpanel vs $30k/year Amplitude quote). The price difference reflects Amplitude's focus on large enterprise customers rather than smaller teams.

18 Does Amplitude publish pricing for all tiers?

Partly. Free is $0, and Plus starts at $0 with usage-based pricing; Amplitude's pricing page shows example annual Plus costs by event volume (about $900/year at 3M events/month up to $15,120/year at 20M). Growth and Enterprise require a custom quote from sales.

19 Is the Amplitude free tier sufficient for startups?

For many early-stage products, yes. Free includes 2M events per month, 10K session replays and unlimited team members with no time limit. Teams that outgrow 2M events/month move to Plus, which is billed by event volume, and teams beyond 700K MTUs / 70M events need a Growth or Enterprise quote.

Is this pricing incorrect? — we'll verify and update it.