PostHog vs Amplitude 2026: Pricing, Features & Analytics Comparison
Compare / PostHog vs Amplitude
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Team size
25 seats

PostHog vs Amplitude

pricing comparison · 2026 · Updated April 2026

PostHog uses custom pricing, while Amplitude uses custom pricing.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Amplitude pricing Affiliate partner — does not affect ranking.
Compare
2 products · Product Analytics
Side-by-side · live
PostHog
PostHog offers a Free plan with generous event limits for product analytics, session repla
verified 3mo ago
$54K $64K
View pricing →
Amplitude
Amplitude is a leading product analytics platform used by over 3,000 companies including A
verified 8d ago
$54K $64K
View pricing →
Recorded annual contract medians
PostHog median is $9.3K less than Amplitude · different customer contracts; not a quote
Cheapest $54K
Spread 15%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Usage-based
Custom rates
see vendor pricing for volume tiers
Usage-based
Custom rates
see vendor pricing for volume tiers
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$54K/yr
Vendr · n=3 · limited data
Median annual
$64K/yr
Vendr · n=358 avg 16% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 5 sourced facts
3 hidden-cost · Vendr median · 1 review platform
Last verified 3mo ago
Confidence Medium confidence
Sources 18 sourced facts
13 hidden-cost · 4 contract · Vendr median
Last verified 1w ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
2 documented
  • Usage-based pricing unpredictability
    15-25% variance from initial estimates
    1 source
  • Self-hosting infrastructure costs
    $12,000-$54,000/year
    2 sources
5 documented
  • Annual Price Uplift on Renewal
    8% of license costs
    4 sources
  • Overage Fees for Event Volume
    10-20% of license costs
    3 sources
  • Cohort Connection Limits
    $5,000-$15,000
    1 source
  • Consulting and Onboarding Hours
    $5,000-$20,000
    1 source
  • Steep pricing jump beyond Plus
    Up to ~$30,000/year (buyer-reported quote)
    2 sources
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.9out of 5 (9)
Best for
Startups and individuals under free tier limits
Watch out
Usage-based pricing creates cost uncertainty
No public ratings yet
Best for
Individuals and explorers getting started
Watch out
Expensive pricing after free tier
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Amplitude pricing Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Option A

PostHog

Custom pricing
/per event (usage-based)
3 plans · Free tier
Full pricing breakdown →
VS
Option B

Amplitude

Custom pricing
/month
4 plans · Free tier
Full pricing breakdown →

PostHog and Amplitude are both product analytics platforms, but with different philosophies. PostHog is open-source, self-hostable, and bundles analytics, session recording, feature flags, A/B testing, and heatmaps in one platform. Amplitude is a focused product analytics tool with best-in-class behavioral funnels and cohort analysis.

PostHog’s pricing is usage-based with a generous free tier. Amplitude has a freemium model but charges per tracked user, which can get expensive quickly. Teams choosing between them often weigh PostHog’s bundled feature set against Amplitude’s deeper analytics capabilities.

Plan-by-Plan Pricing

Plan PostHog Amplitude
Free Free /month Free /month
Pay-as-you-go Free /month Free /month
Enterprise Custom Custom
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

PostHog

5 scenarios
$0/month (well within free tier of 1M events + 5K recordings)
Early-Stage Startup (100K events/month)
$250
Growing SaaS Company (5M events/month)
$500/month (4M paid events at ~$0.00004/event + session replays + feature flags)
$1,500
Scale-Up (50M events/month)
$3,000/month (49M paid events with volume discounts + all products)
See all 5 scenarios →

Amplitude

5 scenarios
$0/month
Early-Stage Startup
$6,912/year
Plus at 10M events/month
$15,120/year
Plus at 20M events/month
See all 5 scenarios →

Market Intelligence

PostHog

Median annual cost
$54,443
Based on
3 deals

Amplitude

Median annual cost
$63,720
Average negotiated discount
16%
Based on
358 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

PostHog 2 hidden costs

medium
Usage-based pricing unpredictability 15-25% variance from initial estimates
high
Self-hosting infrastructure costs $12,000-$54,000/year
See all PostHog hidden costs →

Amplitude 7 hidden costs

high
Annual Price Uplift on Renewal 8% of license costs
medium
Overage Fees for Event Volume 10-20% of license costs
medium
Cohort Connection Limits $5,000-$15,000
low
Consulting and Onboarding Hours $5,000-$20,000
critical
Steep pricing jump beyond Plus Up to ~$30,000/year (buyer-reported quote)
See all Amplitude hidden costs →

Continue researching

Our Verdict

Choose PostHog if you want one platform for analytics, session recording, feature flags, and A/B testing. The free tier is generous and the self-hosted option is unmatched for privacy-conscious teams or those on tight budgets.

Choose Amplitude if product analytics is your primary need and you want best-in-class funnel, retention, and cohort analysis. Amplitude’s behavioral analytics are deeper than PostHog’s and its 2M-events/month Free plan is meaningful for growing products.

Frequently Asked Questions

01 Which is cheaper at 100K monthly users?

At 100K monthly active users, Amplitude Plus (usage-based, up to 700K MTUs / 70M events) would be billed by event volume. PostHog at 100K users generating ~500K events/month would cost around $50-100/month on usage-based pricing.

02 Can PostHog replace Amplitude completely?

For most early-stage and mid-size teams, yes. PostHog’s analytics have improved significantly. For teams doing advanced behavioral segmentation or ML-powered predictions, Amplitude still has an edge.

03 Is PostHog really free to self-host?

PostHog open-source is free to self-host. You pay for your own server infrastructure (typically $20-100/month on a VPS). PostHog Cloud has a free tier of 1M events/month.

04 Does Amplitude have session recording?

Amplitude offers Session Replay, but it is a separate add-on product that’s not included in the core analytics plans. PostHog includes session recording at all tiers including free.