Amplitude Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Amplitude costs Free to $49 per month as of May 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Yes, Amplitude offers a freemium plan as of May 2026. The free tier includes 8 features with limits on monthlytrackedusers and events. Paid plans start at $49/month (Plus). Pricing verified from 6 sources by CostBench.
Amplitude offers a freemium model with limited features; upgrade to unlock more.
What's Included in the Free Plan
- 10K MTUs, up to 10M events
- Out-of-the-box analytics and templates
- Session Replay
- Unlimited feature flags
- Web Experimentation
- AI Feedback
- Unlimited sources and destinations
- Access to community and academy
What's NOT Included (Paid Only)
- Up to 300K MTUs or 25M events
- Unlimited product analytics
- Behavioral cohorts
- Feature tagging
- Segmentation for Web Experimentation
- Custom audiences and syncs
- Online customer support
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| monthlyTrackedUsers | 10000 | Unlimited/Higher |
| events | 10000000 | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like Up to 300K MTUs or 25M events or Unlimited product analytics
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Amplitude branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Plus Plan Comparison
| Starter $0 | Plus $49/month | |
|---|---|---|
| Features | 8 included | 7+ included |
| Support | Community/Email | Priority Support |
| Branding | Amplitude branding | Your branding |
| Best For | Individuals and explorers getting started | Small teams finding product-market fit |
Frequently Asked Questions
01 Is Amplitude free?
Yes, Amplitude offers a freemium plan with 8 core features included. However, there are limits on monthlytrackedusers, events that may require upgrading.
02 What's included in Amplitude's free plan?
Amplitude's free plan includes: 10K MTUs, up to 10M events, Out-of-the-box analytics and templates, Session Replay, Unlimited feature flags, Web Experimentation, and 3 more features. Key limits include monthlyTrackedUsers: 10000, events: 10000000.
03 What's NOT included in Amplitude's free plan?
The free plan excludes: Up to 300K MTUs or 25M events, Unlimited product analytics, Behavioral cohorts, Feature tagging, Segmentation for Web Experimentation. You'll also have Amplitude branding and limited support options.
04 When should I upgrade from Amplitude's free plan?
Consider upgrading when: you hit user or storage limits, need features like Up to 300K MTUs or 25M events or Unlimited product analytics, require premium support, or want to remove branding. The cheapest paid plan starts at $49/month.
05 Is Amplitude's free plan really free forever?
Yes, Amplitude's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.