Lusha Pricing 2026

Lusha pricing starts at $0/month for the free plan with 70 credits. Paid plans range from $29/month (Pro annual) to $79/month (Premium monthly). The Pro plan costs $29-35/user/month and includes 3,000-7,200 annual credits. Premium costs $52-79/user/month with 7,200+ annual credits. Scale (Enterprise) pricing starts around $95/user/month billed annually with custom pricing, with median annual costs of $15,180 and ranges from $5,800 to $66,440 depending on team size and features.

Yes, Lusha offers a free plan with 70 credits per month, browser extension access, LinkedIn integration, basic prospecting features, CRM integrations, and bulk reports up to 25 contacts. However, since email reveals cost 1 credit and phone numbers cost 10 credits, 70 credits only gets you 7-70 contacts per month depending on the data type needed. The free plan includes 1 job change alert per month and access to 5 buying intent topics.

Lusha offers 4 pricing tiers: Free (70 credits/month), Pro ($29-35/user/month with 3,000-7,200 annual credits and 2 free seats), Premium ($52-79/user/month with 7,200+ annual credits and 5 free seats), and Scale (custom pricing starting ~$95/user/month with unlimited contacts subject to fair usage). Each tier uses a credit-based system where emails cost 1 credit and phone numbers cost 10 credits.

Lusha costs between $29 and $95+ per user per month depending on the plan and billing frequency. Pro is $29/user/month (annual) or $35/month (monthly) with 200-600 monthly credits. Premium is $52/user/month (annual) or $79/month (monthly) with 800-5,400 monthly credits. Scale starts around $95/user/month annually with custom pricing based on volume. Annual billing provides 17-51% discounts compared to monthly billing.

Lusha uses a credit-based pricing model where revealing a verified email address costs 1 credit and revealing a phone number costs 10 credits. This means actual contact volume is much lower than credit allocation suggests - for example, the 70-credit free plan only provides 7 phone numbers or 70 email addresses. On monthly plans, unused credits roll over up to twice your tier's limit. On annual plans, all credits are issued upfront but unused credits reset yearly with no rollover or refunds.

Lusha provides good value for sales teams needing accurate B2B contact data with strong North American coverage and seamless CRM integrations. The 95%+ data accuracy rate and real-time verification justify the cost for high-stakes prospecting. However, the credit-based model creates 'credit anxiety,' fair usage caps on unlimited plans, and regional data gaps (weak in Europe/APAC) mean teams should carefully evaluate during the free trial. For high-volume prospecting or international markets, alternatives like Apollo.io or ZoomInfo may offer better value.

Compared to alternatives, Lusha is positioned as a mid-range option. Apollo.io offers a more robust free plan (50 email credits) and generally more affordable paid tiers for similar features. ZoomInfo is significantly more expensive with enterprise-focused pricing and larger database coverage. UpLead and similar alternatives typically offer pay-as-you-go models without subscription commitments. Lusha's strength is balancing affordability ($29-52/user/month) with phone number accuracy, but Apollo wins on value and ZoomInfo wins on database size.

Lusha offers a 25% discount for annual billing versus monthly billing (e.g., Pro is $29/month annually vs $35 monthly). The Scale plan provides 50%+ off per-credit pricing, though this requires meeting minimum spend thresholds (typically $25,000+ annually). For enterprise customers, volume discounts are available starting at 25+ seats, with base Scale pricing of $37,482 for 25 seats often negotiated down 26-44% to $21,028-$27,887 annually. Best negotiation opportunities occur at quarter-end and year-end.

Lusha's pricing pages and documentation do not publicly advertise nonprofit or education discounts. However, educational institutions and nonprofits should contact Lusha's sales team directly to inquire about potential discounts or custom pricing, as many B2B SaaS companies offer such programs even if not publicly advertised. The company's focus on verified business email addresses (.edu domains acceptable) suggests potential willingness to work with educational institutions.

Lusha Scale includes unlimited contact access (subject to 2,000-5,000/month fair usage per seat), 50%+ credit discount, SAML SSO, 25 buying intent topics, advanced compliance controls, Signals API for real-time job changes and intent data, dedicated customer success manager, custom onboarding, volume discounts, enterprise security, SLA, Salesforce advanced features, and custom integrations. Pricing starts around $95/user/month annually with typical enterprise costs ranging from $21,000 to $66,000+ annually depending on team size and negotiated discounts.

Lusha bills per user on either monthly or annual basis. Annual plans save 25% compared to monthly and issue all credits upfront, but unused credits reset yearly with no refunds. Monthly plans charge per billing cycle and allow credit rollover up to 2x your tier's limit. Adding new users or credit top-ups mid-cycle applies charges immediately. The free plan requires no payment information. Paid plans auto-renew unless canceled, and downgrading or canceling early results in immediate loss of all unused credits with no refunds.

Yes, Lusha pricing is highly negotiable for Scale (Enterprise) plans and Teams deals with 10+ users. Base Scale pricing of $37,482 for 25 seats typically achieves 26-44% discounts ($21,028-$27,887) through negotiation. Best negotiation opportunities occur at quarter-end and year-end. Request volume discounts for 25+ seats, multi-year commitments, and benchmark against competitors like Apollo.io and UpLead. For Pro and Premium tiers, pricing is more fixed but promotional pricing sometimes drops annual plans to $22-29/month.

When you exhaust your monthly or annual credit allocation, you must either wait until the next billing cycle (monthly plans) or annual renewal, or purchase additional credit top-ups at full price. Scale plan users with 'unlimited' access who exceed fair usage limits (2,000-5,000 contacts/month per seat) may experience throttling or temporary restrictions despite being on an unlimited plan. Adding credit top-ups mid-cycle applies charges immediately. On monthly plans, you can let unused credits roll over up to 2x your tier's limit, but annual plan credits reset yearly with no rollover.

Lusha's free plan effectively serves as both a trial and freemium offering, providing 70 credits per month permanently with no time limit or payment information required. This gives you access to 7-70 contacts depending on whether you reveal phone numbers (10 credits) or emails (1 credit). Unlike time-limited trials, you can use the free plan indefinitely to evaluate data accuracy and features before upgrading to Pro, Premium, or Scale. However, the limited credit allocation makes thorough evaluation difficult for teams with serious prospecting needs.

Lusha integrates with Salesforce, HubSpot, Bullhorn, Outreach, Salesloft, Pipedrive, Zoho, and Microsoft Dynamics. The browser extension allows you to reveal and sync contact data directly within your CRM with one click, eliminating manual copy-paste. Basic CRM integrations are available on all plans including Free. However, Salesforce advanced features and enterprise-grade CRM capabilities are only available on the Scale plan. The platform also offers API access (Pro and above) for custom integrations and automated data enrichment workflows.

Lusha provides buying intent signals to identify prospects actively researching solutions, including job changes, promotions, headcount growth, funding events, technology adoption, and company growth indicators. The Free plan includes 5 intent topics, Pro includes basic signals detection, Premium offers unlimited intent signal results, and Scale provides 25 intent topics. The Signals API (Scale plan only) delivers real-time notifications about prospects showing buying behavior, monitors job changes for past buyers, and triggers automated outreach when decision-makers move to new companies.

Lusha delivers 95%+ verified contact data through real-time validation and multi-source verification, with strong accuracy in North America and UK markets. The platform uses multiple sources to verify information and validates data in real-time. However, accuracy varies significantly by region - while North American and UK coverage is excellent, users prospecting in Europe (excluding UK), APAC, and emerging markets report lower data availability and accuracy. Multiple reviewers mention finding outdated contacts who have changed companies or retired, particularly in international markets. For best results, use Lusha primarily for US/UK prospecting.

Yes, Lusha supports data export through multiple methods. All plans including Free can create bulk lists of up to 25 contacts per report and export them. Pro and Premium plans unlock CSV enrichment and bulk contact reveals with larger export capacities. The API (available on Pro and above) allows programmatic data export and integration with your existing workflows. Premium and Scale plans offer enhanced bulk enrichment capacity for exporting hundreds or thousands of contacts. However, exports consume credits based on the credit system (1 credit per email, 10 per phone number).