Quick Answer

AI Sales Tools software pricing ranges from $0 to $100.0k per user per month in 2026. The category average is $6.6k/user/month. 6 of 10 tools offer free tiers.

Quick Picks

Best Value

Lusha

From $0/user/month

Best Free Tier

Apollo.io

Free plan available

Most Feature-Rich

Cognism

Up to $100.0k/annual

Full Comparison Matrix

Product Starting Price Popular Tier Enterprise Free Tier Best For
Lusha $0 /user/month $29 /user/month $95 /user/month Yes Individuals testing B2B prospecting with very light usage needs
Apollo.io $0 /user/month $59.5 /user/month $119 /user/month Yes General users and teams
Chorus (by ZoomInfo) $0 /user/month $100 /user/month $150 /user/month Yes Sales teams evaluating conversation intelligence tools with guidance from Chorus sales team
Outreach $0 /user/month $130 /user/month $200 /user/month No Small to medium-sized sales teams (5-25 reps) starting with sales engagement
Salesloft $75 /per user/month $145 /per user/month $2.0k /per user/month No Sales teams looking to streamline engagement workflows, manage deals efficiently, and gain AI-driven insights into sales interactions without revenue forecasting needs
Gong $108 /user/month $175 /user/month $250 /user/month No Sales teams focused on conversation intelligence, call coaching, and deal visibility without engagement or forecasting needs
Clari $100 /user/month $205 /user/month $310 /user/month No General users and teams
Clay $0 /month $314 /month $720 /month Yes Individuals and small teams evaluating Clay's data enrichment capabilities before committing to a paid plan
ZoomInfo $0 /per year $25.0k /per year $45.0k /per year Yes Individual users testing the platform with minimal prospecting needs
Cognism $16.5k /annual $40.0k /annual $100.0k /annual Yes Sales teams evaluating data quality before committing to annual contract

Category Summary

10

Products

$1.7k

Avg Starting

$6.6k

Avg Popular

6

Free Tiers

Trends