Quick Answer
Last verified:

Apollo.io pricing varies by team size and features, ranging from $0 to $119 per user/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Top Apollo.io Alternatives

1

ZoomInfo

Medium Effort
$15,000-45,000/year
Best for: Enterprise teams needing the largest B2B database
vs Apollo.io:

ZoomInfo has a larger database but costs 10-20x more than Apollo with annual contracts.

2

Lusha

Easy Migration
$0-79/user/month
Best for: Teams needing quick contact lookup without sequences
vs Apollo.io:

Lusha focuses on contact data without outreach features, simpler and often cheaper.

3

Cognism

Medium Effort
$15,000-30,000/year
Best for: Teams targeting European markets with GDPR compliance
vs Apollo.io:

Cognism offers better European data coverage with built-in GDPR compliance.

4

Outreach

Complex Migration
$100-130/user/month
Best for: Enterprise sales engagement without prospecting database
vs Apollo.io:

Outreach is pure engagement platform without database - pair with data provider.

When to Stay with Apollo.io

Stay with Apollo.io if you rely on their combined prospecting database and outreach platform, use their credit-based model cost-effectively, or your team has built sequences and workflows that would be complex to recreate

  • You've invested heavily in customizations and integrations
  • Your team is highly trained and productive on Apollo.io
  • You need features that alternatives don't offer
  • Migration costs would exceed multi-year savings

Price Comparison

Product Price Range Migration
Current Apollo.io $0-$119/user/month -
ZoomInfo $15,000-45,000/year Medium
Lusha $0-79/user/month Easy
Cognism $15,000-30,000/year Medium
Outreach $100-130/user/month Hard

Detailed Comparisons

Frequently Asked Questions

01 What are the best Apollo.io alternatives?

The top Apollo.io alternatives include ZoomInfo, Lusha, Cognism, Outreach. Each offers different strengths: ZoomInfo is enterprise teams needing the largest b2b database, while Lusha is teams needing quick contact lookup without sequences.

02 Is it hard to switch from Apollo.io to an alternative?

Migration difficulty varies by alternative. Among Apollo.io alternatives, Lusha offer easy migration paths with import tools. More complex migrations may require data cleanup and workflow reconfiguration.

03 How much can I save by switching from Apollo.io?

Depending on the alternative you choose, you could save anywhere from 20% to 70% on per-user costs. Apollo.io's typical price of $59.5/user/month is on the higher end of the market. Factor in migration costs and productivity dip during transition.

04 Should I stay with Apollo.io or switch?

Stay with Apollo.io if you rely on their combined prospecting database and outreach platform, use their credit-based model cost-effectively, or your team has built sequences and workflows that would be complex to recreate However, if your needs have evolved or you're not using Apollo.io's advanced features, exploring alternatives could save you money and complexity.

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