Price checkMonthly
FreeFreeEssential$14/moPro$15/mo
See all 5 plans

All ManyChat Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Up to 25 active contacts
  • Basic automation flows
  • Instagram and Facebook Messenger
  • Limited Growth Tools and keywords
  • Community support
  • ManyChat branding on bot

Essential

  • Up to 250 active contacts
  • Unlimited broadcast messages
  • Automation flows and sequences
  • Instagram and Facebook Messenger
  • Growth Tools and keyword triggers
  • Email support

Pro

  • Starts at 500 active contacts ($15/mo), scales by volume
  • Unlimited Growth Tools, keywords, and tags
  • Advanced automation and segments
  • Instagram, Facebook, WhatsApp, and SMS
  • Integrations with Shopify, Zapier, and more
  • No ManyChat branding

Business

  • Up to 7,500 active contacts
  • All Pro automation features
  • Multi-channel support: Instagram, Facebook, WhatsApp, SMS
  • Advanced analytics and reporting
  • Priority email support
  • Integrations with major eCommerce and CRM platforms

Advanced/Elite

  • High-volume active contacts
  • All Business features included
  • Dedicated customer success manager
  • Priority support and onboarding
  • Agency tools for managing multiple accounts
  • Advanced integrations and analytics
50% Off First 2 Months — ManyChat
Compare ManyChat with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
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What does ManyChat actually cost you?

Drag the slider. Pick a tier. Watch your projected spend update live.

Tier
Billing
Your projected cost$350per month · $14/seat × 25 seats
Year 1 license$4.2K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across ManyChat's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Essential$168/yr
Pro$180/yr
Business$828/yr
Advanced/Elite$1.7K/yr
Real-world benchmark

Buyers actually pay a median of $697/yr for ManyChat contracts (Vendr deal flow, n=89). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
Medium confidence

ManyChat costs Free to $199 per month as of June 2026, with 5 plans available including a free tier. Plans: Free (free), Essential at $14/month, Pro at $15/month, Business at $69/month, and Advanced/Elite at $139/month. The median contract is $697/year based on 89 verified purchases.

50% Off First 2 Months — ManyChat

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

ManyChat offers 5 pricing tiers: Free, Essential, Pro, Business, Advanced/Elite. A free plan is available. Paid plans include Essential at $14/month, Pro at $15/month, Business at $69/month. The Essential plan is small businesses and creators who need basic automation for up to 250 active contacts.

Compared to other ai chatbot platforms software, ManyChat is positioned at the budget-friendly price point.

  • Median contract: $697/yr from 89 purchases
    • 0
  • Contracts auto-renew
Last verified: | Sources: 1 pricing pages and reviews

How much does ManyChat cost?

ManyChat offers a free plan with 4 paid tiers from $14 to $199/month. Plans include Free (free), Essential at $14/month, Pro at $15/month, Business at $69/month, Advanced/Elite at $139/month.

ManyChat Pricing Overview

ManyChat has 5 pricing plans, including a free tier. Paid plans range from $0 to $199/month. The Free plan is free and is best for individuals and small businesses testing chatbot automation with up to 25 active contacts on instagram and facebook messenger. The Essential plan costs $14/month, best for small businesses and creators who need basic automation for up to 250 active contacts. The Pro plan costs $15/month, best for growing businesses scaling automation across instagram, facebook, whatsapp, and sms with contact-based pricing starting at 500 contacts. The Business plan costs $69/month, best for established businesses managing up to 7,500 active contacts across multiple channels. The Advanced/Elite plan costs $139/month, best for large brands and agencies with high contact volumes needing dedicated support and advanced features.

ManyChat contracts auto-renew.

The median ManyChat customer pays $697/year based on 89 verified purchases.

This pricing was last verified in June 9, 2026 from 1 independent source.

50% Off First 2 Months — ManyChat

ManyChat pricing starts at $14/month (Essential) and ranges up to $199/month and beyond depending on contact volume, as of 2026. Following a pricing overhaul in March 2026, ManyChat replaced its old two-tier Free/Pro model with a multi-tier structure: Free ($0, 25 contacts), Essential ($14/mo, 250 contacts), Pro ($15/mo starting at 500 contacts, scales with volume), Business ($69/mo, 7,500 contacts), and Advanced/Elite ($139/mo+).

All paid plans support Instagram, Facebook Messenger, WhatsApp, and SMS automation. WhatsApp usage incurs separate per-conversation fees from Meta, and SMS incurs carrier fees, neither of which is included in the subscription price.

The Pro tier is contact-volume based — the $15/month rate applies at 500 contacts, and costs increase as your active contact count grows, reaching $199/month at higher volumes.

How ManyChat Pricing Compares

Compare ManyChat pricing against top alternatives in AI Chatbot Platforms.

Botpress $0-2000+/mo Compare → Voiceflow $0-150/editor/mo Compare → Landbot $0-400/mo Compare →

Compare ManyChat vs Alternatives

Before committing to ManyChat, compare pricing with these 3 alternatives in the same category.

VSBotpress
Free

Enterprises needing custom AI chatbots with open-source code and self-hosting

Full comparison
VSVoiceflow
Free

Product teams designing custom AI agents with cross-functional collaboration

Full comparison
VSLandbot
Free

Businesses needing conversational landing pages and web-based lead generation

Full comparison

All ManyChat alternatives & migration guides

What Companies Actually Pay for ManyChat

The median ManyChat buyer pays $697/year based on 89 verified purchase transactions.

What companies actually pay $697/yr Median across 89 community cost mentions
Review scores
Trustpilot 2.5/5 (25)
Top pricing complaints
Billing continues after cancellationAutomatic plan upgrades without consentCharges for all DM interactions, not just bot conversationsConfusing and unclear pricing structure
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 89 distinct user reports. Indicative only — not contract-grade data.

How ManyChat Pricing Compares

Software Starting Price Top Price
ManyChat Free $199/month
Botpress Free $750/month
Chatbase Free $500/month
Kore.ai $50/month $180/month
Landbot Free $450/month
Voiceflow Free $150/editor/month

Detailed pricing comparisons:

Browse all AI Chatbot Platforms pricing →

Intelligence sourced from 2 independent sources
Trustpilot Consumer reviews Reddit User discussions
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

ManyChat Contract Terms

ManyChat contracts auto-renew and cannot be downgraded mid-term. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Mid-Term Downgrade Not allowed
Payment Terms Monthly recurring
Price Escalation Significant mid-contract price increases reported - users moved from ~$475 to ~$800 without advance notice
Note

System appears to automatically upgrade but not downgrade; users report being locked into higher tiers

Based on 3 verified sources

How to Negotiate ManyChat Pricing

ManyChat contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Start on Free, upgrade only when you need Pro features high success

ManyChat's Free plan supports up to 1,000 contacts with basic Instagram and Facebook Messenger automation. Use it to validate your use case before committing to Pro, which uses custom contact-scaled pricing and unlocks WhatsApp, SMS, unlimited Growth Tools, and the $15/month AI add-on.

ManyChat pricing page
Monitor contact count to avoid automatic upgrades high success

ManyChat automatically moves you up the Pro contact-scaled pricing brackets as your contact count grows past 1,000. Regularly purge inactive contacts to stay in a lower Pro bracket and avoid surprise charges.

Trustpilot user reviews
Pay annually to lock in lower rates medium success

ManyChat offers annual billing at a discount compared to monthly on Pro. For a growing audience, locking in annual pricing at your current Pro contact bracket can save 15-20% versus month-to-month billing.

ManyChat pricing page
High success Medium Low / difficult

Full negotiation guide →

ManyChat Pricing FAQ

01 How much does ManyChat cost?

ManyChat plans start at $14/month for the Essential tier (250 active contacts). The Pro tier starts at $15/month for 500 contacts and scales up by contact volume — reaching $199/month at higher tiers. The Business plan is $69/month for up to 7,500 contacts, and Advanced/Elite starts at $139/month. There is also a free tier limited to 25 active contacts. These are subscription prices; WhatsApp and SMS usage fees are billed separately.

02 Is there a free plan for ManyChat?

Yes. ManyChat offers a permanent free tier, but it is limited to 25 active contacts as of the March 2026 pricing update — down from the prior 1,000-contact free limit. The free plan covers basic automation on Instagram and Facebook Messenger with limited Growth Tools and ManyChat branding on your bot. It does not include WhatsApp, SMS, or advanced automation features.

03 What is the cheapest paid plan on ManyChat?

The cheapest paid plan is Essential at $14/month, which supports up to 250 active contacts and includes core automation, Growth Tools, and Instagram and Facebook Messenger. The Pro plan starts at $15/month for 500 contacts and provides broader channel support including WhatsApp and SMS.

04 How does ManyChat's contact-based pricing work?

On the Pro tier, your monthly price scales with the number of active contacts in your account. The entry price is $15/month for 500 contacts, and the cost increases as contact volume grows — up to $199/month at higher contact counts. The Essential ($14/mo), Business ($69/mo), and Advanced/Elite ($139/mo) tiers each have a fixed contact ceiling rather than open-ended scaling.

05 Does ManyChat charge extra for WhatsApp or SMS?

Yes. WhatsApp conversations are billed by Meta at per-conversation rates (costs vary by country and conversation type) on top of your ManyChat subscription. SMS messages are billed at carrier rates. Neither WhatsApp nor SMS usage is included in any ManyChat subscription tier — they are always additional charges.

06 Which ManyChat plan is best for a growing eCommerce business?

Most growing eCommerce brands start on the Pro plan ($15/month at 500 contacts), which includes WhatsApp, SMS, Shopify and Zapier integrations, unlimited Growth Tools, and advanced automation. As contact lists grow past 7,500, the Business plan at $69/month offers a fixed price for that tier. Larger operations with dedicated support needs may look at Advanced/Elite starting at $139/month.

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